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125

th

Ber

VOR EXPERT
FLA

SINCE 1889

tie

A NEW ORLEANS TRADITION

mpany has
er, McCormick & Co
s a global flavor lead
r
A

orld eats like no othe
what and how the w
a taste for
celebrates
is year, McCormick
pany in the world. Th
com
le through
y of connecting peop
al
our 125th anniversar
ritage of making a re
e are proud of our he
flavor. W
perience
people create and ex
fference in the way
oddi
manufacturers to fo
retail outlets to food
flavor, from
e world.
chens throughout th
e businesses and kit
servic
oning
of spices, herbs, seas
our leading brands
Through
ormick
other products, McC
es, condiments and
mix
d inspires
food experiences an
creates memorable
better
our customers live
y choices that help
health
on quality,
an unrivaled focus
d enjoy more. With
an
40 nations
ss ingredients from
we source world-cla
e than
to consumers in mor
deliver those flavors
and
mick Flavor
e 2000, the McCor
100 countries. Sinc
ng
re fron t of id en tif yi
ha s be en on th e fo
Fo re ca st
discovery
s, inspiring a spirit of
erging culinary trend
em
McCormick
develop this report,
across the globe. To
rts —
group of global expe
together a dynamic
brings
ting experts,
trend trackers, marke
cluding researchers,
d
in
food technologists an
linary professionals,
chefs, cu
r driving
serve as a catalyst fo
ory scientists— who
sens
dustry.
roughout the food in
flavor innovation th
t, you can
here or what you ea
ery day, no matter w
ation,
Ev
ick. For more inform
flavored by McCorm
enjoy food
ion of our
com or, in celebrat
www.flavorforecast.
visit
ries with us at
sh are your flavor sto
125th annivers ary,
er.com.
www.flavoroftogeth

the

Cover photo: Mexican Slow-Roasted Pork (Cochinita Pibil)

A N N I V E R S A R Y E D I T I O N
T HE

FUTURE OF

G LO B A L
F L AV O R

as a fla vo r inn ov ato r,
Ma rki ng ou r 12 5th ye ar
upon a yearlong journey
McCormick is embarking
r of flavor. At the heart
that celebrates the powe
belief that the ways we
of this celebration is our
vor connect people and
experience and enjoy fla
.
cultures around the world
of our signature Flavor
This anniversary edition
20 00 , ide nti fie s the
Fo rec as t, fir st cre ate d in
on the rise that will drive
insights and ingredients
ted by a global team of
the future of flavor. Crea
including chefs, culinary
experts at McCormick —
rs and food technologists—
professionals, trend tracke
r, cuisines and techniques
it uncovers stories of flavo
lic iou s inn ovati on s for
ins pir ing cre ati ve an d de
ye ars to co me.
14 ! We ho pe yo u’l l sh are
Jo in us for a tas te of 20
flavo rof togeth er. co m.
yo ur flavo r sto ry at ww w.

Shrimp and Queso Fresco Empanadas
with Charred Tomatillo Sauce
5

flavor

Grill

ed Sh

rimp

Ta n d

oori

Sala

d wi

th M

ango

Dress

ing

INSIGHTS

Three-Chile Mole Fondue

CHILIES OBSESSION
MODERN MASALA

CLEVER COMPACT COOKING
MEXICAN WORLD TOUR
charmed by brazil

These insights reflect emerging
trends and key cultural influences
that are shaping the tastes of
tomorrow. Together, they tell an
exciting story about how people
everywhere are coming together
for more diverse, colorful and
flavorful meals than ever before.
Chorizo Chile Poppers

OBSESSION

CHILIES
• Sichuan Cashew Sauce
• Spicy Papaya  Pineapple Salsa
• Pepita  Chile Salsa

ing sensation
—
­ that delicious burn
a really exciting spice
and all
“Chilies are
adventurous feelings
pts warm, energetic,
em so much,
in your mouth prom
why chile fans love th
ive emotions. That’s
sorts of posit
rill.”
eking that next chile th
ry Scientist
why they’re always se
and
—Silvia King, Senso
				
meal, whether
chilies in nearly every
province, people eat
re!” 		
“In Sichuan
Chilies are everywhe
high-end restaurants.
at street kiosks or
—Chef Billy Mi, China

Guajillo
MILD MEXICAN dried CHILE

Chile de Arbol
bold MEXI CAN CHILE

Chilies
to
Watch

THE WORLD IS CRAVING
HEAT IN A BIG WAY.
Beyond just discovering new chile
varieties, this obsession has extended
into using techniques like grilling,
smoking, pickling, fermenting and candying
to tease out their flavor potential

.

Tien Tsin

Hot SICHUA N CHILE

Aji Amarillo

hot peruvian yellow chile
MODERN
MASALA

“Indian is influencing a wide range of dishes, restaurants and
TV cooking shows. In the UK and South Africa—where Indian
fast casual is common as a pizza— we’re seeing local favorites
taking on modern twists. This can be as simple as adding a blend
of masala to marinate venison. Meanwhile, people in the U.S. are
exploring Indian flavour profiles in approachable everyday fare such
as salads and sandwiches.”	
—Chef Steve Love, United Kingdom

INDIAN FOOD is
finally having its
global moment.
Already familiar with basic curries,
people around the world are
taking their appreciation for this
richly-spiced cuisine to the next
level, exploring more flavors
in new contexts, from food trucks
to fine dining

Kashmiri Masala
No rth ern Ind ian spi ce ble nd
wi th
cum in, car da mo m, cin na mo
n,
bla ck pep per , clo ve s an d
gin ger

.

“Street Truck Style”
Chicken Jalfrezi Naan Wrap

Paneer Cheese

Flavors
to explore

vers atile , fres h chee se
with mild flav or

Jalfrezi
a “stir-fry” style curry dish

Grilled Paneer Cheese with Mango
Tomato Chutney  Curry Vinaigrette
Easy Lemon
Tea-Infused Custard
With Candied Apricots

“Less room to
cook just requi
res a little mo
Ingredients th
re creativity!
at work double
(or triple) are
multi-purpose
key. And,
appliances—
from pressure
cutting-edge,
cookers to
all-in-one too
ls that can gra
stir, steam and
te, mix, chop,
fry — are help
ing people crea
flavourful mea
te more
ls in tiny urban
kitchens.”
		
	

	

—Michelle Thr
ift, Senior Hom
e Economist,
Culinary Devel
opment, Austr
alia

CLEVER COMPACT
TEA
“Noodles of all shapes and
sizes, whether dried or fresh,
are some of the most versatile
ingredients you can keep on
hand— especially some of
the great Asian, Italian and
Eastern European varieties.
Creative cooks are going way
beyond the basics with cool
new noodle dishes.”		
—Chef Michael Cloutier, Canada

naturally wholesome and
can be used as a spice rub,
marinade, and cooking liquid

NOODLES
multi-purpose ingredient
FOR SOUPS, casseroles,
stir fries, and salads

COOKING
must-have
ingredients
CILANTRO/CORIANDER
from seed to leaf, used in
countless ways across the globe

Vegetable “Pho” with Tea Broth

BIG FLAVOR
CAN COME FROm

.

SMALL spACES

As the movement toward more
efficient compact kitchens grows,
inventive urban dwellers are
d i s co v e r i ng cr e ati v e , cr o s s functi o nal ways to pr e par e
flavorful meals making the most
of what’s available

.
MEXICAN
WORLD TOUR
“As awareness for Mexican foods evolves globally, people are eager
to discover authentic, local flavors. In the U.S., long-term fans of
this cuisine are looking to new regional inspirations, from the bold
recados of the Yucatan peninsula to the complex moles of Oaxaca.”	
				—Chef Kevan Vetter, United States

Salmon Tostada with Chamoy and Charred Corn Relish

Tomatillos
tomato-like ingredient that
imparts a bright, lemony flavor

flavors
to
explore
recados

MEXICAN FLAVORS
ARE on the move.
From a growing taste for regional
Mexican fare in North America to early
exploration in China, cultures across
the world are embracing authentic
elements of this bright, bold and
casual cuisine

.

Chamoy sauce
condiment combining
apricot, lime, chilies
and spices

.

spice pastes popular in the YucAtan
Recado rojo is made with Achiote
(annatto), sour orange and a
blend of spices

• Chamoy Mango Sunrise
• tomatillo maria
CharmeD

black-eyed peas
A favorite bean

by BRAZIl

cassavA flour
Also known as manioc or
tapioca flour; gluten-free

GUAVA
Tropical fruit enjoyed fresh
or as nectar and paste

Bahian-Spiced Chicken  Beans with Yuca Mash

THE WORLD is

ingredients
on the rise

Brazilian Guava Cocktail

about to SHINE ITS
SPOTLIGHT ON BRAZIL,
illuminating the vibrant flavors and
traditions of a dynamic melting pot
culture that includes European,
African, Asian and native Amazonian
influences Brazilian tastes are poised
to emerge as a powerful influence
in cooking around the globe

.

.

Tempero Baiano
Bahian seasoning blend
containing oregano, parsley,
varieties of pepper and cumin

“Like its people, Br
azilian cuisine is a
seductive mix of gl
native influences. Th
obal and
e world’s attractio
n to Brazil is really
up — we’re going
heating
to discover just ho
w exciting some of
ingredients and fla
those
vours can be.”
			—Anthony Pa
lmer, Head of Inno
vation, EMEA
125

th

Ber

VOR EXPERT
FLA

SINCE 1889

tie

A NEW ORLEANS TRADITION

mpany has
er, McCormick  Co
s a global flavor lead
r
A

orld eats like no othe
what and how the w
a taste for
celebrates
is year, McCormick
pany in the world. Th
com
le through
y of connecting peop
al
our 125th anniversar
ritage of making a re
e are proud of our he
flavor. W
perience
people create and ex
fference in the way
oddi
manufacturers to fo
retail outlets to food
flavor, from
e world.
chens throughout th
e businesses and kit
servic
oning
of spices, herbs, seas
our leading brands
Through
ormick
other products, McC
es, condiments and
mix
d inspires
food experiences an
creates memorable
better
our customers live
y choices that help
health
on quality,
an unrivaled focus
d enjoy more. With
an
40 nations
ss ingredients from
we source world-cla
e than
to consumers in mor
deliver those flavors
and
mick Flavor
e 2000, the McCor
100 countries. Sinc
ng
re fron t of id en tif yi
ha s be en on th e fo
Fo re ca st
discovery
s, inspiring a spirit of
erging culinary trend
em
McCormick
develop this report,
across the globe. To
rts —
group of global expe
together a dynamic
brings
ting experts,
trend trackers, marke
cluding researchers,
d
in
food technologists an
linary professionals,
chefs, cu
r driving
serve as a catalyst fo
ory scientists— who
sens
dustry.
roughout the food in
flavor innovation th
t, you can
here or what you ea
ery day, no matter w
ation,
Ev
ick. For more inform
flavored by McCorm
enjoy food
ion of our
com or, in celebrat
www.flavorforecast.
visit
ries with us at
sh are your flavor sto
125th annivers ary,
er.com.
www.flavoroftogeth

the

Cover photo: Mexican Slow-Roasted Pork (Cochinita Pibil)

A N N I V E R S A R Y E D I T I O N

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Flavor Forecast 2014

  • 1. 125 th Ber VOR EXPERT FLA SINCE 1889 tie A NEW ORLEANS TRADITION mpany has er, McCormick & Co s a global flavor lead r A orld eats like no othe what and how the w a taste for celebrates is year, McCormick pany in the world. Th com le through y of connecting peop al our 125th anniversar ritage of making a re e are proud of our he flavor. W perience people create and ex fference in the way oddi manufacturers to fo retail outlets to food flavor, from e world. chens throughout th e businesses and kit servic oning of spices, herbs, seas our leading brands Through ormick other products, McC es, condiments and mix d inspires food experiences an creates memorable better our customers live y choices that help health on quality, an unrivaled focus d enjoy more. With an 40 nations ss ingredients from we source world-cla e than to consumers in mor deliver those flavors and mick Flavor e 2000, the McCor 100 countries. Sinc ng re fron t of id en tif yi ha s be en on th e fo Fo re ca st discovery s, inspiring a spirit of erging culinary trend em McCormick develop this report, across the globe. To rts — group of global expe together a dynamic brings ting experts, trend trackers, marke cluding researchers, d in food technologists an linary professionals, chefs, cu r driving serve as a catalyst fo ory scientists— who sens dustry. roughout the food in flavor innovation th t, you can here or what you ea ery day, no matter w ation, Ev ick. For more inform flavored by McCorm enjoy food ion of our com or, in celebrat www.flavorforecast. visit ries with us at sh are your flavor sto 125th annivers ary, er.com. www.flavoroftogeth the Cover photo: Mexican Slow-Roasted Pork (Cochinita Pibil) A N N I V E R S A R Y E D I T I O N
  • 2. T HE FUTURE OF G LO B A L F L AV O R as a fla vo r inn ov ato r, Ma rki ng ou r 12 5th ye ar upon a yearlong journey McCormick is embarking r of flavor. At the heart that celebrates the powe belief that the ways we of this celebration is our vor connect people and experience and enjoy fla . cultures around the world of our signature Flavor This anniversary edition 20 00 , ide nti fie s the Fo rec as t, fir st cre ate d in on the rise that will drive insights and ingredients ted by a global team of the future of flavor. Crea including chefs, culinary experts at McCormick — rs and food technologists— professionals, trend tracke r, cuisines and techniques it uncovers stories of flavo lic iou s inn ovati on s for ins pir ing cre ati ve an d de ye ars to co me. 14 ! We ho pe yo u’l l sh are Jo in us for a tas te of 20 flavo rof togeth er. co m. yo ur flavo r sto ry at ww w. Shrimp and Queso Fresco Empanadas with Charred Tomatillo Sauce
  • 3. 5 flavor Grill ed Sh rimp Ta n d oori Sala d wi th M ango Dress ing INSIGHTS Three-Chile Mole Fondue CHILIES OBSESSION MODERN MASALA CLEVER COMPACT COOKING MEXICAN WORLD TOUR charmed by brazil These insights reflect emerging trends and key cultural influences that are shaping the tastes of tomorrow. Together, they tell an exciting story about how people everywhere are coming together for more diverse, colorful and flavorful meals than ever before.
  • 4. Chorizo Chile Poppers OBSESSION CHILIES • Sichuan Cashew Sauce • Spicy Papaya Pineapple Salsa • Pepita Chile Salsa ing sensation — ­ that delicious burn a really exciting spice and all “Chilies are adventurous feelings pts warm, energetic, em so much, in your mouth prom why chile fans love th ive emotions. That’s sorts of posit rill.” eking that next chile th ry Scientist why they’re always se and —Silvia King, Senso meal, whether chilies in nearly every province, people eat re!” “In Sichuan Chilies are everywhe high-end restaurants. at street kiosks or —Chef Billy Mi, China Guajillo MILD MEXICAN dried CHILE Chile de Arbol bold MEXI CAN CHILE Chilies to Watch THE WORLD IS CRAVING HEAT IN A BIG WAY. Beyond just discovering new chile varieties, this obsession has extended into using techniques like grilling, smoking, pickling, fermenting and candying to tease out their flavor potential . Tien Tsin Hot SICHUA N CHILE Aji Amarillo hot peruvian yellow chile
  • 5. MODERN MASALA “Indian is influencing a wide range of dishes, restaurants and TV cooking shows. In the UK and South Africa—where Indian fast casual is common as a pizza— we’re seeing local favorites taking on modern twists. This can be as simple as adding a blend of masala to marinate venison. Meanwhile, people in the U.S. are exploring Indian flavour profiles in approachable everyday fare such as salads and sandwiches.” —Chef Steve Love, United Kingdom INDIAN FOOD is finally having its global moment. Already familiar with basic curries, people around the world are taking their appreciation for this richly-spiced cuisine to the next level, exploring more flavors in new contexts, from food trucks to fine dining Kashmiri Masala No rth ern Ind ian spi ce ble nd wi th cum in, car da mo m, cin na mo n, bla ck pep per , clo ve s an d gin ger . “Street Truck Style” Chicken Jalfrezi Naan Wrap Paneer Cheese Flavors to explore vers atile , fres h chee se with mild flav or Jalfrezi a “stir-fry” style curry dish Grilled Paneer Cheese with Mango Tomato Chutney Curry Vinaigrette
  • 6. Easy Lemon Tea-Infused Custard With Candied Apricots “Less room to cook just requi res a little mo Ingredients th re creativity! at work double (or triple) are multi-purpose key. And, appliances— from pressure cutting-edge, cookers to all-in-one too ls that can gra stir, steam and te, mix, chop, fry — are help ing people crea flavourful mea te more ls in tiny urban kitchens.” —Michelle Thr ift, Senior Hom e Economist, Culinary Devel opment, Austr alia CLEVER COMPACT TEA “Noodles of all shapes and sizes, whether dried or fresh, are some of the most versatile ingredients you can keep on hand— especially some of the great Asian, Italian and Eastern European varieties. Creative cooks are going way beyond the basics with cool new noodle dishes.” —Chef Michael Cloutier, Canada naturally wholesome and can be used as a spice rub, marinade, and cooking liquid NOODLES multi-purpose ingredient FOR SOUPS, casseroles, stir fries, and salads COOKING must-have ingredients CILANTRO/CORIANDER from seed to leaf, used in countless ways across the globe Vegetable “Pho” with Tea Broth BIG FLAVOR CAN COME FROm . SMALL spACES As the movement toward more efficient compact kitchens grows, inventive urban dwellers are d i s co v e r i ng cr e ati v e , cr o s s functi o nal ways to pr e par e flavorful meals making the most of what’s available .
  • 7. MEXICAN WORLD TOUR “As awareness for Mexican foods evolves globally, people are eager to discover authentic, local flavors. In the U.S., long-term fans of this cuisine are looking to new regional inspirations, from the bold recados of the Yucatan peninsula to the complex moles of Oaxaca.” —Chef Kevan Vetter, United States Salmon Tostada with Chamoy and Charred Corn Relish Tomatillos tomato-like ingredient that imparts a bright, lemony flavor flavors to explore recados MEXICAN FLAVORS ARE on the move. From a growing taste for regional Mexican fare in North America to early exploration in China, cultures across the world are embracing authentic elements of this bright, bold and casual cuisine . Chamoy sauce condiment combining apricot, lime, chilies and spices . spice pastes popular in the YucAtan Recado rojo is made with Achiote (annatto), sour orange and a blend of spices • Chamoy Mango Sunrise • tomatillo maria
  • 8. CharmeD black-eyed peas A favorite bean by BRAZIl cassavA flour Also known as manioc or tapioca flour; gluten-free GUAVA Tropical fruit enjoyed fresh or as nectar and paste Bahian-Spiced Chicken Beans with Yuca Mash THE WORLD is ingredients on the rise Brazilian Guava Cocktail about to SHINE ITS SPOTLIGHT ON BRAZIL, illuminating the vibrant flavors and traditions of a dynamic melting pot culture that includes European, African, Asian and native Amazonian influences Brazilian tastes are poised to emerge as a powerful influence in cooking around the globe . . Tempero Baiano Bahian seasoning blend containing oregano, parsley, varieties of pepper and cumin “Like its people, Br azilian cuisine is a seductive mix of gl native influences. Th obal and e world’s attractio n to Brazil is really up — we’re going heating to discover just ho w exciting some of ingredients and fla those vours can be.” —Anthony Pa lmer, Head of Inno vation, EMEA
  • 9. 125 th Ber VOR EXPERT FLA SINCE 1889 tie A NEW ORLEANS TRADITION mpany has er, McCormick Co s a global flavor lead r A orld eats like no othe what and how the w a taste for celebrates is year, McCormick pany in the world. Th com le through y of connecting peop al our 125th anniversar ritage of making a re e are proud of our he flavor. W perience people create and ex fference in the way oddi manufacturers to fo retail outlets to food flavor, from e world. chens throughout th e businesses and kit servic oning of spices, herbs, seas our leading brands Through ormick other products, McC es, condiments and mix d inspires food experiences an creates memorable better our customers live y choices that help health on quality, an unrivaled focus d enjoy more. With an 40 nations ss ingredients from we source world-cla e than to consumers in mor deliver those flavors and mick Flavor e 2000, the McCor 100 countries. Sinc ng re fron t of id en tif yi ha s be en on th e fo Fo re ca st discovery s, inspiring a spirit of erging culinary trend em McCormick develop this report, across the globe. To rts — group of global expe together a dynamic brings ting experts, trend trackers, marke cluding researchers, d in food technologists an linary professionals, chefs, cu r driving serve as a catalyst fo ory scientists— who sens dustry. roughout the food in flavor innovation th t, you can here or what you ea ery day, no matter w ation, Ev ick. For more inform flavored by McCorm enjoy food ion of our com or, in celebrat www.flavorforecast. visit ries with us at sh are your flavor sto 125th annivers ary, er.com. www.flavoroftogeth the Cover photo: Mexican Slow-Roasted Pork (Cochinita Pibil) A N N I V E R S A R Y E D I T I O N