From a questionnaire, the document's author learned that their target audience would prefer an informal magazine with bright colors and bold writing. They chose a bold fourth font that is "in your face", as well as the colors black, white, red, blue, and yellow. These design choices were informed by rock magazines that appealed to the author and they believe will also appeal to their target audience. The use of white provides contrast to make the magazine easier to read while not appearing overly bold.