SlideShare a Scribd company logo
06/19/15 1
2
SECURING A MARKETING LEADING FUTURE
USING THE SWOT ANALYSIS FOCUSING ON
WALMART CORPORATION
PRESENTED BY: YIQIAO SONG, &
LOVEMORE MATSIKA
TO: MR. POLINA
SS 2015: GROUP 1
19.05.2015 2
33
OBJECTIVES:
 What is a SWOT Analysis?
 Aims of a SWOT Analysis?
 When and how companies conduct a SWOT Analysis?
 Case study: SWOT Analysis on Walmart
 Benefits & Limitations of a SWOT Analysis
06/19/15
406/19/15
WHAT IS A SWOT ANALYSIS?
‘A SWOT Analysis (alternatively SWOT matrix) is a
structured planning method used to evaluate the strengths,
weaknesses, opportunities and threats involved in a project or
in a business venture’
http://memegenerator.net/instance/57863230
4
506/19/15
WHAT IS A SWOT ANALYSIS?
http://www.free-power-point-templates.com/articles/how-to-create-a-swot-analysis/
5
606/19/15
AIMS OF A SWOT ANALYSIS
 To help companies firmly understand their core market
 To help leaders of the company consider ways to go in the
future.
 To help a company understand external threats
6
706/19/15
WHEN TO CONDUCT A SWOT
ANALYSIS?
 A Problem solving Process
 Determine where change is possible
 Before a company enters a new market
7
806/19/15
HOW TO CONDUCT A SWOT
Analysis?
http://de.slideshare.net/gunjs1/swot-analysis-27003882
8
9http://static1.squarespace.com/static/5320e950e4b07ab04de3de6b/53a39ebbe4b0e3d4e75d477c/53a3aa
4de4b03c23b7dbf4c7/1403234893888/walmart-logo.png
CASE STUDY: SWOT ANALYSIS
ON WALMART
9
10
http://corporate.walmart.com/our-story/our-business/locations/
WALMART´S AREAS OF
OPERATION
10
1106/19/15
WALMART A SUCCESSFUL
CORPORATION
More than 11 000 retail units in 27 countries
250 million customers
More than 2,2 million associates
USD 470 billion in revenues
http://www.presentermedia.com/index.php?target=closeup&id=10106&categoryid=116&maincat=clipart
11
1206/19/15
WALMART´S SWOT ANALYSIS:
STRENGTHS:
Scales of operations
Competence in information systems
Wide range of products
Cost leadership strategy
http://www.200maction.com/tag/strength/ 12
1306/19/15
WALMART´S SWOT ANALYSIS:
WEAKNESSES:
High employee turnover
Little differentiation
Negative publicity
http://www.presentermedia.com/index.php?target=closeup&id=10106&categoryid=116&maincat=clipart
13
1406/19/15
OPPORTUNITIES:
New economies, and rising disposable incomes
New channels (e-business)
THREATS:
Restrictions on FDI
Regional competitors
Employee unions

http://www.allinclusivemarketing.com/hitting-a-moving-target-cross-channel-marketing-and-the-threat-of-saturation/
14
1506/19/15
WALMART ACHIEVE ITS
LEADING POSITION THROUGH:
 The use of Matching and Converting
 The strategic use of USED
 The SWOT ANALYSIS and PEST ANALYSIS
15
1606/19/15
BENEFITS OF A SWOT ANALYSIS:
 Problem Domain
 Multi-Level Analysis
 Simplicity
 Cost
http://www.presentermedia.com/index.php?target=closeup&id=10106&categoryid=116&maincat=clipart
16
1706/19/15
LIMITATIONS OF A SWOT
ANALYSIS:
 List blindness
 Weight items
 Time consuming
 Incompleteness
 Highly subjective
 http://www.presentermedia.com/index.php?
target=closeup&id=10106&categoryid=116&maincat=clipart
17
1806/19/15
CONCLUSION
By turning threats into strengths, and matching strengths
with opportunities, you can make the most of your power in
the current marketplace and maximize your chances of
success, (Ivy Liu).
To secure a market leading future Walmart must
outmanoeuvre its competitors, it must remain innovative and
a pacesetter. Walmart can maintain its pole positon through
the use of a SWOT Analysis.
18
1906/19/15
http://www.keepcalm-o-matic.co.uk/p/thank-you-for-your-attention-any-questions-78
19
2006/19/15
Reference
http://en.wikipedia.org/wiki/SWOT_analysis
http://www.free-power-point-templates.com/articles/how-to-create-a-swot-
analysis/
http://smallbusiness.chron.com/purpose-swot-analysis-15364.html
http://ctb.ku.edu/en/table-of-contents/assessment/assessing-community-
needs-and-resources/swot-analysis/main
http://de.slideshare.net/gunjs1/swot-analysis-27003882
http://www.strategicmanagementinsight.com/swot-analyses/walmart-swot-
analysis.html
20
2106/19/15
Reference
http://www.200maction.com/tag/strength/
http://www.allinclusivemarketing.com/hitting-a-moving-target-cross-
channel-marketing-and-the-threat-of-saturation/
http://www.presentermedia.com/index.php?
target=closeup&id=10106&categoryid=116&maincat=clipart
http://www.keepcalm-o-matic.co.uk/p/thank-you-for-your-attention-any-
questions-78/
http://smallbusiness.chron.com/advantages-amp-disadvantages-swot-
analysis-41398.html
21
2206/19/15
Reference
http://news.walmart.com/walmart-facts/corporate-financial-fact-sheet
http://paceimpact.com/about-us/services-at-a-glance/swot-analysis/
http://news.walmart.com/walmart-facts/corporate-financial-fact-sheet
http://paceimpact.com/about-us/services-at-a-glance/swot-analysis/
http://news.walmart.com/walmart-facts/corporate-financial-fact-sheet
22
23
http://www.americanthinker.com/legacy_assets/blog/assets/walmart_casest
udy_design_logo-1_959_487_cy_90.jpg
http://corporate.walmart.com/our-story/our-business/locations/
http://memegenerator.net/instance/57863230

More Related Content

Similar to Focusing on walmart song& matsika 1

How is Strategic Planning done for Colleges, Schools & Hospitals - June 2021
How is Strategic Planning done for Colleges, Schools & Hospitals - June 2021How is Strategic Planning done for Colleges, Schools & Hospitals - June 2021
How is Strategic Planning done for Colleges, Schools & Hospitals - June 2021
ANILKUMAR CHILLIMUNTHA
 
How to write business plan
How to write business planHow to write business plan
How to write business plan
20minMBAs
 
Analyze your product portfolio and find growth opportunities
Analyze your product portfolio and find growth opportunitiesAnalyze your product portfolio and find growth opportunities
Analyze your product portfolio and find growth opportunities
Kevin Huang
 
Smartphone Industry and Apple iPhone Rising
Smartphone Industry and Apple iPhone RisingSmartphone Industry and Apple iPhone Rising
Smartphone Industry and Apple iPhone Rising
Robin Thieu
 
SWOT Analysis
SWOT AnalysisSWOT Analysis
SWOT Analysis
Incognita Nom de Plume
 
HOME ABOUT US CONTACT US TERMS PRIVACY POLICY CONTRIBUTE CONTE
HOME ABOUT US CONTACT US TERMS PRIVACY POLICY CONTRIBUTE CONTEHOME ABOUT US CONTACT US TERMS PRIVACY POLICY CONTRIBUTE CONTE
HOME ABOUT US CONTACT US TERMS PRIVACY POLICY CONTRIBUTE CONTE
SusanaFurman449
 
Gamification market
Gamification marketGamification market
Gamification market
CillianMurphy7
 
Swot analysis of Tata steel
Swot analysis of  Tata steelSwot analysis of  Tata steel
Swot analysis of Tata steel
Rajat Gandhi
 
Stock Market Analysis and Commentary for WE July 7 2023.pptx
Stock Market Analysis and Commentary for WE July 7 2023.pptxStock Market Analysis and Commentary for WE July 7 2023.pptx
Stock Market Analysis and Commentary for WE July 7 2023.pptx
paul young cpa, cga
 
SWOT Analysis
SWOT AnalysisSWOT Analysis
SWOT Analysis
Abbas Shakruwala
 
SWOT Analysis
SWOT AnalysisSWOT Analysis
SWOT Analysis
CheroneBarclift
 
Simmethod predictive capabilities, converting your data into a predictive too...
Simmethod predictive capabilities, converting your data into a predictive too...Simmethod predictive capabilities, converting your data into a predictive too...
Simmethod predictive capabilities, converting your data into a predictive too...
SIMMETHOD: Converting Information Into Assets
 
presentation on swot analysis by harsh mishra
presentation on  swot analysis by harsh mishra presentation on  swot analysis by harsh mishra
presentation on swot analysis by harsh mishra
harshmishra87
 
Understanding SWOT analysis
Understanding SWOT analysis Understanding SWOT analysis
Understanding SWOT analysis
HelpWithAssignment.com
 
What Are My Company’S Strengths And Weaknesses
What Are My Company’S Strengths And WeaknessesWhat Are My Company’S Strengths And Weaknesses
What Are My Company’S Strengths And Weaknesses
sas1007
 
Defining And Evaluating Industries
Defining And Evaluating IndustriesDefining And Evaluating Industries
Defining And Evaluating Industries
smehro
 
Simmethod measuring and predicting apple risk and performance
Simmethod measuring and predicting apple risk and performanceSimmethod measuring and predicting apple risk and performance
Simmethod measuring and predicting apple risk and performance
SIMMETHOD: Converting Information Into Assets
 
Stock Market Analysis and Commentary for WE July 14 2023.pptx
Stock Market Analysis and Commentary for WE July 14 2023.pptxStock Market Analysis and Commentary for WE July 14 2023.pptx
Stock Market Analysis and Commentary for WE July 14 2023.pptx
paul young cpa, cga
 
External Factors (SWOT Analysis)
External Factors (SWOT Analysis)External Factors (SWOT Analysis)
External Factors (SWOT Analysis)
Leneka Rhoden
 
The Imitation Game: Detecting and Thwarting Automated Bot Attacks
The Imitation Game: Detecting and Thwarting Automated Bot AttacksThe Imitation Game: Detecting and Thwarting Automated Bot Attacks
The Imitation Game: Detecting and Thwarting Automated Bot Attacks
Enterprise Management Associates
 

Similar to Focusing on walmart song& matsika 1 (20)

How is Strategic Planning done for Colleges, Schools & Hospitals - June 2021
How is Strategic Planning done for Colleges, Schools & Hospitals - June 2021How is Strategic Planning done for Colleges, Schools & Hospitals - June 2021
How is Strategic Planning done for Colleges, Schools & Hospitals - June 2021
 
How to write business plan
How to write business planHow to write business plan
How to write business plan
 
Analyze your product portfolio and find growth opportunities
Analyze your product portfolio and find growth opportunitiesAnalyze your product portfolio and find growth opportunities
Analyze your product portfolio and find growth opportunities
 
Smartphone Industry and Apple iPhone Rising
Smartphone Industry and Apple iPhone RisingSmartphone Industry and Apple iPhone Rising
Smartphone Industry and Apple iPhone Rising
 
SWOT Analysis
SWOT AnalysisSWOT Analysis
SWOT Analysis
 
HOME ABOUT US CONTACT US TERMS PRIVACY POLICY CONTRIBUTE CONTE
HOME ABOUT US CONTACT US TERMS PRIVACY POLICY CONTRIBUTE CONTEHOME ABOUT US CONTACT US TERMS PRIVACY POLICY CONTRIBUTE CONTE
HOME ABOUT US CONTACT US TERMS PRIVACY POLICY CONTRIBUTE CONTE
 
Gamification market
Gamification marketGamification market
Gamification market
 
Swot analysis of Tata steel
Swot analysis of  Tata steelSwot analysis of  Tata steel
Swot analysis of Tata steel
 
Stock Market Analysis and Commentary for WE July 7 2023.pptx
Stock Market Analysis and Commentary for WE July 7 2023.pptxStock Market Analysis and Commentary for WE July 7 2023.pptx
Stock Market Analysis and Commentary for WE July 7 2023.pptx
 
SWOT Analysis
SWOT AnalysisSWOT Analysis
SWOT Analysis
 
SWOT Analysis
SWOT AnalysisSWOT Analysis
SWOT Analysis
 
Simmethod predictive capabilities, converting your data into a predictive too...
Simmethod predictive capabilities, converting your data into a predictive too...Simmethod predictive capabilities, converting your data into a predictive too...
Simmethod predictive capabilities, converting your data into a predictive too...
 
presentation on swot analysis by harsh mishra
presentation on  swot analysis by harsh mishra presentation on  swot analysis by harsh mishra
presentation on swot analysis by harsh mishra
 
Understanding SWOT analysis
Understanding SWOT analysis Understanding SWOT analysis
Understanding SWOT analysis
 
What Are My Company’S Strengths And Weaknesses
What Are My Company’S Strengths And WeaknessesWhat Are My Company’S Strengths And Weaknesses
What Are My Company’S Strengths And Weaknesses
 
Defining And Evaluating Industries
Defining And Evaluating IndustriesDefining And Evaluating Industries
Defining And Evaluating Industries
 
Simmethod measuring and predicting apple risk and performance
Simmethod measuring and predicting apple risk and performanceSimmethod measuring and predicting apple risk and performance
Simmethod measuring and predicting apple risk and performance
 
Stock Market Analysis and Commentary for WE July 14 2023.pptx
Stock Market Analysis and Commentary for WE July 14 2023.pptxStock Market Analysis and Commentary for WE July 14 2023.pptx
Stock Market Analysis and Commentary for WE July 14 2023.pptx
 
External Factors (SWOT Analysis)
External Factors (SWOT Analysis)External Factors (SWOT Analysis)
External Factors (SWOT Analysis)
 
The Imitation Game: Detecting and Thwarting Automated Bot Attacks
The Imitation Game: Detecting and Thwarting Automated Bot AttacksThe Imitation Game: Detecting and Thwarting Automated Bot Attacks
The Imitation Game: Detecting and Thwarting Automated Bot Attacks
 

Recently uploaded

Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
CIOWomenMagazine
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
Freelance
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
ZevinAttisha
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Lacey Max
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
HajeJanKamps
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
GraceKohler1
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
PennapaKeavsiri
 

Recently uploaded (20)

Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
IMG_20240615_091110.pdf dpboss guessing
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
 

Focusing on walmart song& matsika 1