This document outlines a survey to test responses to different personas, ads, videos, and website content about a research program. Participants are classified into personas based on their responses. They are then shown various creative content and asked questions to evaluate resonance and understand the program. Their social media usage and openness to joining are also assessed to help shape content strategy and conversion efforts.
Objective: Test messaging and creative among test populations for personal resonance, appeal, and influence – as well as program understanding to aid in future content development and content marketing directions.
Feedback & Surveys - How to use the Constant Contact Toolkit Part 2Frithjof Petscheleit
Take Marketing To the Next Level with the Constant Contact Toolkit
Finally, with a single login you can engage and grow your audience in all the places that matter: the inbox, mobile, social media, and the web. The Constant Contact Toolkit has beautiful, customizable templates to create your campaign fast. Integrated contact management and real-time reporting insights help you see results with each campaign.
This webinar series introduces all the awesome new Constant Contact tools. With one click you can sign up and take part in all free sessions.
Newsletters and Announcements
Surveys and Feedback
Event Promo & Registration
Deals and Promotions
Auto responders
Your group presentationWhat you need to do.docxdanhaley45372
Your group presentation
What you need to do
Your presentation
groups
You can self-select groups (no more than 6)
Or I will put you into groups
Each group will present for a maximum of 20 minutes
You can self-select your topic
Everyone gets the same mark
Do not complain to me about the social loafers
Your presentation
Follow the rubric
Follow the format as presented in the applied cultural proficiency lectures
Let’s review..
How to get the most marks: (part a)
How to get the most marks in part b
During your tutorials, you will be required to peer review the other presentations. You need to demonstrate an understanding of the determinants of health in the presentation (0/10) and to demonstrate an understanding of the APIE system (0/10). See the rubric to get the best points:
Putting it all together
For your group assignments…
Choosing your topic:
Go to Australian Indigenous HealthInfoNet (http://www.healthinfonet.ecu.edu.au/)
Choose a topic that interests you
Choose a program that interests you
Your presentation might look like this:
6
Pick one of these
https://healthinfonet.ecu.edu.au/
Aunty Kerrie & Papa Ron
Aunty Kerrie & Papa Ron
Then you work your way
through the APIE
Check it out to see if you want to do it…
Your presentation MIGHT look like this…
Using the tools from the lectures…
assessment
How did the programmers decide it was a problem?
Eg, did they measure anything with the ABS? use any of the other assessment tools?
if the programmers did not demonstrate it, how do you think they should/might have assessed this problem?
Examples from the lectures:
Y
feel
hear
see
e.g. did the programmers ask the community?
Should they have?
How did they know it was a problem?
Did they do a holistic assessment?
Why was there a need in this community?
Why was there .
How to Use Feedback and Online Surveys to Drive ActionThe URL Dr.
What do your customers and prospects really think about your business or organization? Do you know? Do you care? You should. What you don’t know could be impacting your sales and donations.
Asking for and getting feedback from your customers or supporters through the use of online Surveys, Polls, or Reviews, can not only be an eye opening experience, it can be a profitable one. This Power Point will reveal simple but highly effective best practices and considerations for how to build a survey that allows you to gather valuable insights and suggestions from your audience.
This presentation covers:
How to set survey objectives
The importance of listening
Developing good questions
Knowing the difference between too much and not enough
When to survey
Who to survey
What to do with the results
Learn great new strategies to help you get insightful and important information from your customers, donors, clients, or supporters about what they really want and need from your business or organization.
View the webinar version of this presentation at: http://www.prescriptionsforonlinesuccess.com/portfolio-item/feedback-surveys-webinar/
1 ESSAYS – Preparation for HS 305 Test 2 1. Let.docxaryan532920
1
ESSAYS – Preparation for HS 305 Test 2
1. “Let’s Stop HIV Together” is a communication campaign (from the readings, on CDC’s site). It is an anti-
stigma campaign featuring individuals with HIV who share their personal stories along with friends and family.
It promotes a call to Americans to join the fight against HIV. How would a health educator apply the concept of
segmentation from communications campaigns to an intervention? Explain three specific examples of how
you think segmentation could be applied to this campaign to ensure relevance of the message.
2. Your health office wants to develop a program like CDC’s “One Test. Two Lives.” It is a communication
campaign (from the readings, on CDC’s site) to encourage health care providers to test pregnant women for
HIV infection. You are not sure whether the CDC program is applicable to your community. You decide to
conduct formative research to evaluate this. Explain three specific examples of how you think formative
research could be applied to the development of a campaign to ensure relevance of the message to your
community.
3. Answer ALL parts of this question: You have been awarded a grant for a community’s anti-bullying
campaign, and you want to enlist the help of the local elementary school. The school has a very diverse
population of students, faculty, staff, and administrators, and it strongly supports equality and respect. In this
school, children are allowed to wear clothing and other symbols of their respect for their religions, such as hijab
(head covering) for Muslim girls, and necklaces with a cross or a Star of David. The school would like for you
to enlist the students at the school to assist with anti-bullying education in the rest of the community. What is
one way that you might you help the students tailor their messages without stigmatizing or stereotyping any
individuals at the school? Who will keep the project going after the funding has ended? Why would they be
interested in doing so? What might be one specific barrier to the program’s sustainability? How can you
apply a strategy based on theory to overcome that barrier? Be specific. In your answer, include the theory and
the construct from the theory that you propose using.
4. Answer ALL parts of this question: You have been awarded a grant to promote healthier eating behaviors
among NAU students. You want to enlist the help of selected students whom you believe would promote the
campaign. The grant funders have asked that you enlist support from diverse student groups. What is one
way that you might select students who represent NAU without stigmatizing or stereotyping any individuals?
How can they help you tailor messages to reach the widest array of the student population in a culturally
competent and respectful way? Who will keep the project going at NAU after you have graduated? Why
would they be interested in doing so? What might be one ...
The Harvard Humanitarian Initiative research team led by Jennifer Chan and Melissa Tully, supported by the Knight Foundation, conducted evaluation research. Over the year, they interviewed Kenyan Ushahidi deployers, specifically those participating in Uchaguzi, Unsung Heros and Building Bridges, and had community members help shape the research deliverables. Evaluation to action was a key goal of the project. Their research resulted in the creation of three toolboxes to assist users in the various stages of their Ushahidi deployments: Assessment, Implementation and Outputs.
Objective: Test messaging and creative among test populations for personal resonance, appeal, and influence – as well as program understanding to aid in future content development and content marketing directions.
Feedback & Surveys - How to use the Constant Contact Toolkit Part 2Frithjof Petscheleit
Take Marketing To the Next Level with the Constant Contact Toolkit
Finally, with a single login you can engage and grow your audience in all the places that matter: the inbox, mobile, social media, and the web. The Constant Contact Toolkit has beautiful, customizable templates to create your campaign fast. Integrated contact management and real-time reporting insights help you see results with each campaign.
This webinar series introduces all the awesome new Constant Contact tools. With one click you can sign up and take part in all free sessions.
Newsletters and Announcements
Surveys and Feedback
Event Promo & Registration
Deals and Promotions
Auto responders
Your group presentationWhat you need to do.docxdanhaley45372
Your group presentation
What you need to do
Your presentation
groups
You can self-select groups (no more than 6)
Or I will put you into groups
Each group will present for a maximum of 20 minutes
You can self-select your topic
Everyone gets the same mark
Do not complain to me about the social loafers
Your presentation
Follow the rubric
Follow the format as presented in the applied cultural proficiency lectures
Let’s review..
How to get the most marks: (part a)
How to get the most marks in part b
During your tutorials, you will be required to peer review the other presentations. You need to demonstrate an understanding of the determinants of health in the presentation (0/10) and to demonstrate an understanding of the APIE system (0/10). See the rubric to get the best points:
Putting it all together
For your group assignments…
Choosing your topic:
Go to Australian Indigenous HealthInfoNet (http://www.healthinfonet.ecu.edu.au/)
Choose a topic that interests you
Choose a program that interests you
Your presentation might look like this:
6
Pick one of these
https://healthinfonet.ecu.edu.au/
Aunty Kerrie & Papa Ron
Aunty Kerrie & Papa Ron
Then you work your way
through the APIE
Check it out to see if you want to do it…
Your presentation MIGHT look like this…
Using the tools from the lectures…
assessment
How did the programmers decide it was a problem?
Eg, did they measure anything with the ABS? use any of the other assessment tools?
if the programmers did not demonstrate it, how do you think they should/might have assessed this problem?
Examples from the lectures:
Y
feel
hear
see
e.g. did the programmers ask the community?
Should they have?
How did they know it was a problem?
Did they do a holistic assessment?
Why was there a need in this community?
Why was there .
How to Use Feedback and Online Surveys to Drive ActionThe URL Dr.
What do your customers and prospects really think about your business or organization? Do you know? Do you care? You should. What you don’t know could be impacting your sales and donations.
Asking for and getting feedback from your customers or supporters through the use of online Surveys, Polls, or Reviews, can not only be an eye opening experience, it can be a profitable one. This Power Point will reveal simple but highly effective best practices and considerations for how to build a survey that allows you to gather valuable insights and suggestions from your audience.
This presentation covers:
How to set survey objectives
The importance of listening
Developing good questions
Knowing the difference between too much and not enough
When to survey
Who to survey
What to do with the results
Learn great new strategies to help you get insightful and important information from your customers, donors, clients, or supporters about what they really want and need from your business or organization.
View the webinar version of this presentation at: http://www.prescriptionsforonlinesuccess.com/portfolio-item/feedback-surveys-webinar/
1 ESSAYS – Preparation for HS 305 Test 2 1. Let.docxaryan532920
1
ESSAYS – Preparation for HS 305 Test 2
1. “Let’s Stop HIV Together” is a communication campaign (from the readings, on CDC’s site). It is an anti-
stigma campaign featuring individuals with HIV who share their personal stories along with friends and family.
It promotes a call to Americans to join the fight against HIV. How would a health educator apply the concept of
segmentation from communications campaigns to an intervention? Explain three specific examples of how
you think segmentation could be applied to this campaign to ensure relevance of the message.
2. Your health office wants to develop a program like CDC’s “One Test. Two Lives.” It is a communication
campaign (from the readings, on CDC’s site) to encourage health care providers to test pregnant women for
HIV infection. You are not sure whether the CDC program is applicable to your community. You decide to
conduct formative research to evaluate this. Explain three specific examples of how you think formative
research could be applied to the development of a campaign to ensure relevance of the message to your
community.
3. Answer ALL parts of this question: You have been awarded a grant for a community’s anti-bullying
campaign, and you want to enlist the help of the local elementary school. The school has a very diverse
population of students, faculty, staff, and administrators, and it strongly supports equality and respect. In this
school, children are allowed to wear clothing and other symbols of their respect for their religions, such as hijab
(head covering) for Muslim girls, and necklaces with a cross or a Star of David. The school would like for you
to enlist the students at the school to assist with anti-bullying education in the rest of the community. What is
one way that you might you help the students tailor their messages without stigmatizing or stereotyping any
individuals at the school? Who will keep the project going after the funding has ended? Why would they be
interested in doing so? What might be one specific barrier to the program’s sustainability? How can you
apply a strategy based on theory to overcome that barrier? Be specific. In your answer, include the theory and
the construct from the theory that you propose using.
4. Answer ALL parts of this question: You have been awarded a grant to promote healthier eating behaviors
among NAU students. You want to enlist the help of selected students whom you believe would promote the
campaign. The grant funders have asked that you enlist support from diverse student groups. What is one
way that you might select students who represent NAU without stigmatizing or stereotyping any individuals?
How can they help you tailor messages to reach the widest array of the student population in a culturally
competent and respectful way? Who will keep the project going at NAU after you have graduated? Why
would they be interested in doing so? What might be one ...
The Harvard Humanitarian Initiative research team led by Jennifer Chan and Melissa Tully, supported by the Knight Foundation, conducted evaluation research. Over the year, they interviewed Kenyan Ushahidi deployers, specifically those participating in Uchaguzi, Unsung Heros and Building Bridges, and had community members help shape the research deliverables. Evaluation to action was a key goal of the project. Their research resulted in the creation of three toolboxes to assist users in the various stages of their Ushahidi deployments: Assessment, Implementation and Outputs.
HU 140 Cultural Diversity Unit 4 Template
Perspective: The Journey of Narrative
We can learn a great deal about perspective by looking at our life through a new lens. The metaphor is a powerful narrative tool that presents a message indirectly. Choose a metaphor that best represents some aspect of your life and post an image of it in the box above. For example, if your life was full of wrong choices but is now leading you to new success, your metaphor might be the Phoenix. If you were always told you could never learn how to do something, but you learned how to do it well, your metaphor might be the wise owl. If you had a life-threatening illness or accident and fought your way through recovery, your metaphor might be a butterfly who passes through life stages in amazing ways. The possibilities are endless and will uniquely present a new perspective of 'you.'
After you post the image of your metaphor, please address the following:
· Explain your metaphor and why you chose it. Do this in a way that someone who has never met you will be able to connect with your story.
· What new understanding about yourself will this metaphor hold for you moving forward?
· How might understanding your life in terms of this metaphor help you let go of the mistakes or the pain of the past in a deeper way so that you can best engage your future?
Click here
The First Person Narrative Through Art
Frida Kahlo is one of the most famous and prolific self-portrait artists in recent history who chronicled her inner struggles through her paintings. Visit Google Images and search for Frida Kahlo. From the numerous self-portraits, select three, click on each picture icon below and insert their images. Click on the word "Text" and describe the message you feel Frida is sending to the audience about herself or her perspective on life. If necessary, reference the image on the References page.
First Person Narrative in Music
Music of all genres often tell first person narratives directly and indirectly. Go to YouTube and find an autobiographical music video that either reflects the singer's life using direct or figurative language. Select one that you feel has a strong narrative that needs to be told. For example, Amy Winehouse's song, Rehab, shares her struggle to find sobriety. Dolly Parton's, Coat of Many Colors, shares her struggle to understand how others viewed her family's poverty. Melissa Etheridge's song, California, which shares her courageous journey from the Midwest to California to pursue her music.
Once you select your video, share the URL in the textbox below. Be sure to reference the video on the References page.
Click here
Address the following:
1. What video did you select and why?
2. Would an audience be as interested in this story if it wasn't in musical form? Support your position.
3. What imagery in the lyrics connect most with you? Why?
4. Did the song present a life lesson or the ...
In this presentation, I share some ideas on how as a communication major you can develop the mindset of an analyst. I share insights gained from five personal career milestones
Top 5 Survey Data Analysis Software .pptxRepustate
Giving a voice to customers and employees begins with asking the right questions. An ideal survey should ensure that true opinions come through. That’s why questionnaires must have open-ended questions so that respondents freely express their opinions.
The Health Finance and Governance (HFG) Project organized a multi-country workshop to support policymakers from public health and finance agencies in developing concrete action plans for mobilizing domestic resources for health. This planning template is for countries working to mobilize domestic resources.
Lead User Innovation - Club de la Innovación Costa RicaInnovare
Un surfeador creó la cámara GoPro para tomar “selfies” desde las olas. Dos emprendedores alquilaron su sala para ayudarse con la renta y así nació Airbnb. Casos como estos nos inspiraron a aprender sobre Lead User Innovation, el método del profesor del MIT Eric von Hippel.
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]Search Engine Journal
With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want.
So what’s the best way to test your website’s effectiveness? We were wondering something similar, so we conducted a little experiment of our own.
We’ll show you the step-by-step process for conducting experiments on your website, so you can get the important data you need to keep your website strong.
You’ll learn:
- The best time to run an experiment to get the most informative data.
- What to do when you don't see the results you expect, and how to avoid other factors influencing your results.
- How we run our experiments, and what we plan to do with the results.
Watch our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, so your users stay happy and engaged.
You’ll also learn the results of our own case study, where we examined ad performance and user happiness on our website.
MASTERING DIGITAL TRANSFORMATION IN THE NEW BUSINESS ERADaniel McKean
Digital Transformation. It's not just about getting the latest tech; it's about a deep, meaningful shift in how businesses operate and connect with their customers.
HU 140 Cultural Diversity Unit 4 Template
Perspective: The Journey of Narrative
We can learn a great deal about perspective by looking at our life through a new lens. The metaphor is a powerful narrative tool that presents a message indirectly. Choose a metaphor that best represents some aspect of your life and post an image of it in the box above. For example, if your life was full of wrong choices but is now leading you to new success, your metaphor might be the Phoenix. If you were always told you could never learn how to do something, but you learned how to do it well, your metaphor might be the wise owl. If you had a life-threatening illness or accident and fought your way through recovery, your metaphor might be a butterfly who passes through life stages in amazing ways. The possibilities are endless and will uniquely present a new perspective of 'you.'
After you post the image of your metaphor, please address the following:
· Explain your metaphor and why you chose it. Do this in a way that someone who has never met you will be able to connect with your story.
· What new understanding about yourself will this metaphor hold for you moving forward?
· How might understanding your life in terms of this metaphor help you let go of the mistakes or the pain of the past in a deeper way so that you can best engage your future?
Click here
The First Person Narrative Through Art
Frida Kahlo is one of the most famous and prolific self-portrait artists in recent history who chronicled her inner struggles through her paintings. Visit Google Images and search for Frida Kahlo. From the numerous self-portraits, select three, click on each picture icon below and insert their images. Click on the word "Text" and describe the message you feel Frida is sending to the audience about herself or her perspective on life. If necessary, reference the image on the References page.
First Person Narrative in Music
Music of all genres often tell first person narratives directly and indirectly. Go to YouTube and find an autobiographical music video that either reflects the singer's life using direct or figurative language. Select one that you feel has a strong narrative that needs to be told. For example, Amy Winehouse's song, Rehab, shares her struggle to find sobriety. Dolly Parton's, Coat of Many Colors, shares her struggle to understand how others viewed her family's poverty. Melissa Etheridge's song, California, which shares her courageous journey from the Midwest to California to pursue her music.
Once you select your video, share the URL in the textbox below. Be sure to reference the video on the References page.
Click here
Address the following:
1. What video did you select and why?
2. Would an audience be as interested in this story if it wasn't in musical form? Support your position.
3. What imagery in the lyrics connect most with you? Why?
4. Did the song present a life lesson or the ...
In this presentation, I share some ideas on how as a communication major you can develop the mindset of an analyst. I share insights gained from five personal career milestones
Top 5 Survey Data Analysis Software .pptxRepustate
Giving a voice to customers and employees begins with asking the right questions. An ideal survey should ensure that true opinions come through. That’s why questionnaires must have open-ended questions so that respondents freely express their opinions.
The Health Finance and Governance (HFG) Project organized a multi-country workshop to support policymakers from public health and finance agencies in developing concrete action plans for mobilizing domestic resources for health. This planning template is for countries working to mobilize domestic resources.
Lead User Innovation - Club de la Innovación Costa RicaInnovare
Un surfeador creó la cámara GoPro para tomar “selfies” desde las olas. Dos emprendedores alquilaron su sala para ayudarse con la renta y así nació Airbnb. Casos como estos nos inspiraron a aprender sobre Lead User Innovation, el método del profesor del MIT Eric von Hippel.
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]Search Engine Journal
With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want.
So what’s the best way to test your website’s effectiveness? We were wondering something similar, so we conducted a little experiment of our own.
We’ll show you the step-by-step process for conducting experiments on your website, so you can get the important data you need to keep your website strong.
You’ll learn:
- The best time to run an experiment to get the most informative data.
- What to do when you don't see the results you expect, and how to avoid other factors influencing your results.
- How we run our experiments, and what we plan to do with the results.
Watch our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, so your users stay happy and engaged.
You’ll also learn the results of our own case study, where we examined ad performance and user happiness on our website.
MASTERING DIGITAL TRANSFORMATION IN THE NEW BUSINESS ERADaniel McKean
Digital Transformation. It's not just about getting the latest tech; it's about a deep, meaningful shift in how businesses operate and connect with their customers.
Before an advance formal Discovery Session for which planners will gather relevant business, market, and product insights, the FIRST ACTIONABLE strategic step in the strategic planning process is to develop an initial Go-To-Market framework.
Harnessing the Power of Predictive Models for Marketing Campaign Optimization...Daniel McKean
In the fast-paced world of digital marketing, making data-driven decisions is not just an advantage; it's a necessity. Among the plethora of tools and techniques at the disposal of marketers and data analysts, predictive models stand out for their ability to transform complex marketing challenges into opportunities for strategic optimization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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1. Advance to Q3A
Advance to Q2A
Self Identification Logic Applied
Match Applied Based on Persona Coded Responses
Branching Question Follow in Section 3 Based on Matched Coded Persona
Persona Pre-Qualifier
Self Identification Questions
Persona 1
Edgar
Ready to Go
Persona 2
Tallulah
Determined
Persona 3
Chris
Curious But Distracted
Persona 4
Lorraine
Community Centric
Persona 5
Miguel
Suspicious But Positive
Section
1:
Persona
Self
Identification
Classification
Photo
Image
Headline
(large text)
Both
Photo
Image
Headline
(large text)
Both
Separate African-American,
Hispanic, Asian, Caucasian ad
set groups to be presented
based on targeting.
Self Identification Questions
are designed to have a
respondent self- identify their
dominant persona into (5)
‘positive’ persona types.
Persona matching has taken
into consideration
respondents may have
multiple dominant and
secondary motivations.
Question choices will be
randomized multiple choice
with one optional open ended
choice.
Which ad makes you want
to click on it to learn more
about the program?
What about the ad
did you like?
Which poster makes you
want to learn more about
the program?
What about the poster
did you like?
Q1A
Q2A
Q1B
Q2B
Display
Ad 1
Altruism
Display
Ad 2
Finding
Cures
Display
Ad 3
Community
& Family
Display
Ad 4
Innovation
Display
Ad 5
Righting
Wrongs
None
Forced
Open
Ended
Display
Ad 6
What’s In
It For Me
Poster 1
Altruism
Poster 2
Finding
Cures
Poster 3
Community
& Tribe
Poster 4
Innovation
Poster 5
Righting
Wrongs
Poster 6
What’s In
It For Me
None
Forced
Open
Ended
Section
2:
Video
Inspiration
Testing
Were you inspired by the video?
Why were you not inspired?
(open-ended)
Why were you inspired?
(open-ended)
Q3A
VIDEO SEGUE
Now, please watch the following video.
Present Anthem Video
Yes No
Q3B
Q3 specifically tests the Anthem video’s
inspirational value for learning more about
the program.
After watching the video, do you want to learn more
about the program?
Yes No
Q3C Q3D
Branching Yes/No Logic
Flow.
Section
3:
Persona
Match
Creative
Testing
Which poster makes you want to learn more
about the program?
If none option selected, advances to Q4.
(Persona Match Branching Question)
Persona 1
Edgar
Ready to Go
Persona 2
Tallulah
Determined
Persona 3
Chris
Curious, Distracted
Persona 4
Lorraine
Community Centric
Persona 5
Miguel
Suspicious, Positive
Non-Classified
General Population
Q4A
Each of the (5) Persona Groups is served a
unique set of creative content matched to the
respondent’s self-identified dominant persona
type category to test resonance and appeal for
creative composition + messaging.
5 x Option + None
Open-Ended Choice
Creative + Message
(randomized
multiple choice)
5 x Option + None
Open-Ended Choice
Creative + Message
(randomized
multiple choice)
5 x Option + None
Open-Ended Choice
Creative + Message
(randomized
multiple choice)
5 x Option + None
Open-Ended Choice
Creative + Message
(randomized
multiple choice)
5 x Option + None
Open-Ended Choice
Creative + Message
(randomized
multiple choice)
What about the poster did you like?
3x Option Single Pick
Q4B
Photo/Image
Large Text
Headline
Both
5 x Option + None
Open-Ended Choice
Creative + Message
(randomized
multiple choice)
If none selected, Advance to Q5A
AoU Program& Content UBR Population Testing Rev. 10.4 - 09 Sep 2017
Page 1 of 4
2. Page 2 of 4
AoU Program& Content UBR Population Testing Rev. 10.4 - 09 Sep 2017
On social media, do you follow (like) companies and brands?
Yes No
On social media, do you follow (like) any medical or
healthcare organizations?
Yes No
Q5D On social media, do you engage with stories and content
shared from companies and organizations you may follow?
Yes No
What social media platforms do you currently use?
(Multi-Pick List)
Facebook Instagram Twitter SnapChat YouTube Tumblr Google+
Q5A
Q5 series of questions tests social media
use and likely inclination to follow and
engage with an AoU-oriented program
with the objective to help steer content
strategy.
Q5B
Section
4:
Social
Media
Use
Testing
On social media, do you follow (like) any community causes?
Yes No
Q5C
Q5E
How often do you use your social media accounts?
(Single-Pick List)
Once a day
More than
once a day
Several times
per week
Once a week
Monthly or
infrequently
It depends,
all of above
Q5F
Section
5:
Site
&
Video
Program
Comprehension
Testing
WEBSITE SEGUE
Thanks! Now we’d like to show you a website. There are two
parts to the website. Take your time to look at parts 1 and 2.
Each part has sections within it. To reach those sections, click
the (navigation menu) buttons at the top of the pages as you
would with other websites…
About Landing Page
(Navigation Bar Selectable)
Program Overview
(Navigation Bar Selectable)
Privacy Safeguards
(Navigation Bar Selectable)
Who’s Involved
(Navigation Bar Selectable)
FAQ
(Navigation Bar Selectable)
Website pages interactivity is limited to a clickable menu navigation bar. Respondents will be able to scroll and click on areas of interest within the static page formats.
As with the previous instructions, please review carefully
the following website sections and CLICK on the
content areas you would explore if you had discovered the
website on your own and wanted to learn more.
PLEASE TAKE ALL THE TIME YOU NEED.
CLICK AS MANY TIMES AS YOU LIKE.
How to Join Landing Page
(Navigation Bar Selectable)
Who Can Join?
(Navigation Bar Selectable)
What Would You Need to Do
(Navigation Bar Selectable)
Benefits of Taking Part
(Navigation Bar Selectable)
How Your Data Will Be Used
(Navigation Bar Selectable)
Based on the website you just looked at,
which statement best describes what the program is?
6 x Option Single Pick
(randomized - multiple choice + open ended)
A health insurance
program for people
in the U.S.
A blood bank
program with
centers across
the U.S.
A national research
program to improve
health.
A program that does
genetic testing for
people in the U.S.
A program that
provides me with
personalized
healthcare.
Other
Forced Open Ended
Response
Q6
Incorrect
Understanding
Correct
Understanding
Incorrect
Understanding
Optional (incorrect) descriptions represent
the most common likely misinterpretations
for the AoU program with one open ended
option to allow a respondent to share an
unrepresented choice.
This section with Q7 tests website content which
would likely be reviewed and read based on personal
appeal, motivations and interests.
3. Based on the video, which statement
best describes what the program is?
6 x Option Single Pick
(randomized - multiple choice + open ended)
A program that
collects DNA from
everyone in the U.S.
A new type of
health insurance
program for people
in the U.S.
A national research
program to improve
precision medicine.
A nationwide blood
donation program.
A program that
provides me with
information about
my personal health.
Other
Forced Open Ended
Response
Incorrect
Understanding
Correct
Understanding
Incorrect
Understanding
Optional (incorrect) descriptions represent
the most common likely misinterpretations
for the AoU program with one open ended
option to allow a respondent to share an
unrepresented choice.
Q7A
VIDEO SEGUE
Great! Lastly, please watch one more video.
Present Animation Video
Yes
No, why would you
not want to learn more?
(forced open-ended)
Q7B
After watching the video, do you want to learn more
about the program?
Section
5:
Site
&
Video
Program
Comprehension
Testing
If Respondent Had Incorrect Program Description Responses for Testing Questions (Q6 & Q7B)
Continue to Section 5, Questions 8
If Respondent Had At Least One Correct Program Description Response for Testing Questions (Q67 & Q7B)
Continue to Section 6, Questions 9
Page 3 of 4
Q8 further tests respondent’s inspiration
and comprehension linked to specifically
the Animation video.
Section
6:
Program
Comprehension
Re-Testing
Now, which statement best describes what the program is?
4 x Option Single Pick
(randomized - multiple choice)
A blood donation program
with centers across the U.S.
A program that provides
health insurance for
individuals and families.
A large health research
program to advance the
practice of medicine.
A program that tests
your genes and DNA.
A program that provides
me with information about
my personal health.
Please read the following program description.
The All of Us Research Program is a large research program.
The goal is to help researchers understand more about why
people get sick or stay healthy. All of Us is part of the
Precision Medicine Initiative…
Q8A
Q8B Do you think our program description is easy to understand?
What is it about our
program description
which is not clear?
Q8C
Forced Open-Ended
Response.
Branching Yes/No Logic
Flow.
Yes No
Thank Respondent
& Terminate Survey
AoU Program& Content UBR Population Testing Rev. 10.4 - 09 Sep 2017
4. Page 4 of 4
Q9E Q9F
This section and the series of Q8 questions
is designed to gather deeper insights into
motivations and concerns which can be
mapped to persona classifications.
Branch Back to “No” Answer Flow
Q10C with Modified Language
If a Correct Response was recorded in
either the Previous Q6A, Q7B Question…
Do you have any concerns about joining the program?
(yes / no radial button)
If Yes Response
What are Your Concerns?
(randomized - multi-pick 6 x multiple choice + None option)
Privacy
Concerns
DNA Sharing
Concerns
Data Security
Concerns
Health Insurance
Insurability Concerns
If No Response
Would you join the program?
(yes/no radial button)
Branch From Original Yes Response
We appreciate your concerns.
Would you still be interested
in joining the program?
(yes/no radial button)
Section
7:
Pre-Close
Conversion
Testing
Branching Yes/No Logic
Flow.
Q9A
If Yes Answer If No Answer
Why would you not
want to join the
program?
Forced Open Ended
Thank Respondent
& Terminate Survey
Branching Flow.
What are your main
reasons for wanting to
join the program?
Forced Open Ended
If Respondent Had At Least One Correct Program Description Response for Testing Questions (Q6 & Q7B)
Research Ethics
Concerns
Time Commitment
Concerns
Other, Open Ended
Too Much Government
Concerns
Q9B Q9D Q9C
AoU Program& Content UBR Population Testing Rev. 10.4 - 09 Sep 2017