Cold Blood (rough cut) Trailer, Focus Group Feedback Group: Michelle Connop, Brad Lacey, Lauren Peace and Beth Quittenton

1. FOCUS GROUP FEEDBACK
Group: Michelle Connop / Brad Lacey / Lauren Peace / Beth
Quittenton
Cold Blood (Rough Cut) Trailer:

2. FOCUS GROUP CLASS SCREENING

3. Constructive Criticism/improvements:
1. Confusing storyline / narrative x5
2. Dubstep music doesn’t fit with a horror
trailer x5
3. Don’t get the concept with the lizard
4. The lighting on the shots are ineffective
5. Blackouts are too often which looses
tension build effect x6
6. Feels more like an action sequence as
opposed to a horror trailer
7. Needs intertitles / Cold Blood title x9
8. Too many short clips
9. Not enough collision cutting
10. Ending needs to be more dramatic / needs
a jump scare x2
11. Focus less on the lizard to connote the
realism of Michael being bullied
12. Revealed too much of the story x2
13. No Dialogue
Positive Feedback/liked about trailer:
1. The quick shots / quick pace / montage x7
2. Loud music is suitable to the trailer and
creates tension x8
3. The pictures being scribbled out
4. Really well edited / great cinematography
x4
5. Good narrative x2
6. Doesn’t give too much away x2
7. Transitions are effective x5
8. Variety of shots / looks very professional
x5
9. The lighting was effective
10. The makeup/special effects were good x4
11. Sounds effects were very intense and
added effect x7
12. Good ending x3
13. The props used were cleverly thought
about
14. The punch looks realistic x3
15. The lizard transformation was great
Scores out of 10: 7.5, 7, 7, 7, 8, 8, 8, 8, 8, 9, 9, 9, 9

4. FOCUSING ON OUR CLASS SCORES:
23%
8%
38%
31% 7 out of 10
7.5 out of 10
8 out of 10
9 out of 10
Results show that:
• 8% of the class scored our trailer a 7.5/10
• 23% of the class scored our trailer a 7/10
• 31% of the class scored our trailer a 9/10
• 38% of our class scored our trailer an 8/10
Having conducted my results further, I found
out that our average score, as well as mode
and medium, was a score of 8 for our trailer
‘Cold Blood’.
Score out of 10