The evaluation screening feedback after making suggested amendments from the focus group screening

1. EVALUATION SCREENING:
CLASS FEEDBACK
Group: Michelle Connop / Brad Lacey / Lauren Peace / Beth Quittenton
Cold Blood Trailer:
(click on the following link:)
https://www.youtube.com/watch?v=3IbJxqwvbNI
Evaluation Screening Video:
(click on the following link:)
https://www.youtube.com/watch?v=8nL1UPaEzUo

2. Constructive Criticism/improvements:
1. Inter-titles are too quick / short 7
2. Still don’t fully understand the narrative 2
3. The blackouts were too long / too frequent
– weren’t so effective 2
4. The tag line / last intertitle at the end
didn’t look a part of the trailer 2
5. It needs to be more jumpy / scary
6. The typeface for the intertitles were a little
basic
7. The music is more suitable for an ‘action’
film as opposed to a ‘horror’
8. It needs dialogue
9. The pacing at the start and end was fast
but the middle section was slow
Positive Feedback/liked about trailer:
1. The jump scare was effective 2
2. Good use of cinematography 8
3. The fast montage built tension 3
4. The heartbeat sound effect was effective
5. I really like how the eye changed colour
6. The music and the sound effect
corresponds with the cinematography; the
pacing of the trailer 7
7. The editing effects were amazing 3
8. The editing was really good 2
9. Music syncs well with the trailer 13
10. The sound effects made the trailer a lot
more interesting 5
11. The scientific scene towards the end with
the test tubes / pipes was really good
12. The inter-titles were effective, they helped
explain the narrative 2
13. The special-fx looked so realistic 6
14. A good use of props
15. The narrative was clear and interesting 4
16. The transformation scene was good
17. It was an effective horror – built up
tension throughout 2
Scores out of 10: 8, 8, 8, 8, 9, 9, 9, 9, 9, 9, 9, 9, 10, 10, 10, 10, 10

3. EVALUATION SCREEN - CLASS
SCORES:
Results show that:
• 24% of the class scored our trailer an 8/10
• 47% of the class scored our trailer a 9/10
• 29% of the class scored our trailer a 10/10
Having conducted my results further, I found
out that our average score was a 9/10 for our
trailer ‘Cold Blood’ after making suggested
amendments by the class. Subsequently, in
comparison to our prior screening (focus
group), we’ve improved our trailer overall.
Scores out of 10
- 17 students -
Rated us an 8
Rated us a 9
Rated us a 10
5
students
29%
4
students
24%
8
students
47%