SlideShare a Scribd company logo
FOCUS
GROUP
Deciding on a Logo and cover lines
Logo Design
On 16th December I put together a focus
group made up of people that are part of
my target audience. Firstly I asked them
to decide on their favourite title and font. I
found that the most liked title was ‘Encore’
and secondly ‘Repeat’. Therefore I
decided to rule out NSP and Pulse as
names of my music magazine.
The results for the font were quite
split, the people I asked said font number
2 (Diffuse-Away) was their least favourite
as it did not stand out as much as the
rest.
Here are some of the comments
made about the magazine title and
font.

Overall the title Encore seemed to get the best response and
was said to be bold and exciting. I think I will stick with the
title/logo ‘ENCORE’ as it is related to music and creates a sense
of power. It also shows continuality of the magazine.
• Definition: Additional performance of an item at the end
of a concert, as called for by an audience.
• This shows that the magazine provides extra
information about music and the magazine will also fulfil
the readers needs.
• It is a strong bold title (Nova SOLID) and the capitals
make it stand out more which makes it more powerful
on the shelf when being against competitors.
I also asked the group what cover lines would be most appealing to
them, I they said:

“Advice on how to
become known as
a singer”

“Stories about the
lives of popular
artists”

“Concert and
festival reviews
such as V
Festival”

“The top 40 to
keep it new and up
to date”

“Exclusive behind
the scenes of
popular events”

“Competitions and
offers”

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Focus group

  • 1. FOCUS GROUP Deciding on a Logo and cover lines
  • 3. On 16th December I put together a focus group made up of people that are part of my target audience. Firstly I asked them to decide on their favourite title and font. I found that the most liked title was ‘Encore’ and secondly ‘Repeat’. Therefore I decided to rule out NSP and Pulse as names of my music magazine. The results for the font were quite split, the people I asked said font number 2 (Diffuse-Away) was their least favourite as it did not stand out as much as the rest.
  • 4. Here are some of the comments made about the magazine title and font. Overall the title Encore seemed to get the best response and was said to be bold and exciting. I think I will stick with the title/logo ‘ENCORE’ as it is related to music and creates a sense of power. It also shows continuality of the magazine.
  • 5. • Definition: Additional performance of an item at the end of a concert, as called for by an audience. • This shows that the magazine provides extra information about music and the magazine will also fulfil the readers needs. • It is a strong bold title (Nova SOLID) and the capitals make it stand out more which makes it more powerful on the shelf when being against competitors.
  • 6. I also asked the group what cover lines would be most appealing to them, I they said: “Advice on how to become known as a singer” “Stories about the lives of popular artists” “Concert and festival reviews such as V Festival” “The top 40 to keep it new and up to date” “Exclusive behind the scenes of popular events” “Competitions and offers”