2. Objectives
1. Drive Preorder Sales for Forza Motorsport 6 through Microsoft Direct
2. Create a Must-Attend Event both Online and In-Store
3. Build a relationship with Gamers that will support future game and Product Launches
4. Amplify that relationship to make Microsoft Direct a preferred destination
5. Grow overall demand for Forza franchise globally
3. THE CONCEPT
Create a Global event that will Drive Forza 6 presales by challenging the Gaming Community to Set the
World Record for Forza 6. A chance for you to compete against the best in the World!!!
4. WORLDWIDE TOURNAMENT
Gamers from 10 different countries will play through 3 rounds of competition
culminating in the World Record Attempt at the Forza 6 Launch event in California
on Launch Night.
Anyone who Preorders a copy of FM6 through the Microsoft Store will be able to
qualify for the tournament and their shot at a Guinness World Record.
5. 1. QUALIFIERS
Qualified Customers will be able to record and submit a lap time
via Xbox Live for the FM5 Triple Crown tracks: The Indianapolis 500,
Yas Marina, and Le Mans Circuits…Following GWR Rules.
6. 2. REGIONALS
Players with the Top 20 fastest times in each country will compete in
person on the Regional level at a Microsoft Store or Ford Dealership.
The winner of this round will move on to the Finals in California.
7. 3. CHAMPIONSHIP
The 10 Regional Champions will be the first people in the world to play
Forza Motorsport 6 at the Finale.
They will face off against the most devoted Forza fans and fastest
drivers ANYWHERE.
8. However:
Our Gamers will NOT be playing alone.
At the Launch Event, they will team up with a
Professional Race Car Driver from their home country
to Compete for the World Record.
9. POST-LAUNCH
The celebration of FM6 does not end with the Launch event
and the announcement of the World Record Holders
Immediately following the Launch Event, everybody who
Preordered their copy of the game through Microsoft Direct
will have another chance to win.
10. THE GOLDEN KEY
Hidden inside every game box preordered through the Microsoft Direct
will be a golden Car Key.
Gamers will bring their key to the nearest Microsoft Store or Ford
Dealership to unlock a prize—anything from Xbox accessories to a Surface
Pro 3..to a Windows Phone…
12. Program Partners
We have an opportunity to pull together an exciting group of partners to amplify the event and drive
Presale of Forza Motorsport 6.
14. FORD MOTOR COMPANY
Ford is an ideal partner for
the FM6 Launch Event, with
the newly-announced Ford
GT on the cover of Forza 6.
15. TOP GEAR
Top Gear is broadcast in 170 countries
with 350M viewers per week.
16. Join us in celebrating the Launch of
A global experience for the most realistic racing video game ever made.
17. 2 31 4 5
4 Weeks from
Preorder:
Announce
Tournament to
drive Preorder
Day of Launch:
Championship
Finale in California
and new Record
announced
Throughout
Preorder:
Tournament
qualifying rounds &
lap time
submission
One Month from
Launch:
Fastest times
selected for
Regionals
2 Weeks from
Launch:
Live Regionals
held In-Store &
Regional Champ
selected
TIMELINE
Day After Launch:
CLAIM YOUR
PRIZE
6
18. Next Steps
1. Gain agreement to concept with Turn 10 for Forza Motorsport 6
2. Work with Turn 10 for partner outreach and participation
3. Develop a working budget
4. Review partner proposals with Turn 10 team
