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1. FlyTalk Marketing Plan
App name:
IMPLEMENTATION AND PROMOTION
Promotion Plan
What channels are you going to use?
1. 2. 3.
Overall budget: Length of time:
Social Media
What platforms fit the app you’re promoting?
MARKET RESEARCH ALIGNMENT
Goals/KPIs
List your top 4 goals to help you centralize your plan.
1. 2.
3. 4.
Target Audience
Who is your target audience?
1. 2. 3.
Email, Text and Direct Marketing
What platforms fit the app you’re promoting?
1. 2. 3.
Content Marketing
What features do you want on your website?
1. 2. 3.
User Personas
Create user personas to represent your target customers.
App Store Optimization
How will you optimize your app to reach users?
1. 2. 3.
Summary
Name:
Bio:
Traits:
Goals:
Frustrations:
Competitive Analysis
Who are your competitors?
Name:
Bio:
Traits:
Goals:
Frustrations:
PERFORMANCE
App Metrics
1. 2. 3. What metrics will you use to track performance?
Strengths:
Weaknesses:
Strengths:
Weaknesses:
Strengths:
Weaknesses:
1. 2. 3.
User Feedback
How will you track user experience?
1. 2. 3.