Flyerland is an online destination that distributes flyers, coupons, and deals from local businesses and major retailers. It provides superior digital distribution and targeted advertising capabilities to help advertisers connect with consumers. Advertisers can promote their products and services through features like digital flyers, deals, contests, and social media campaigns to reach Flyerland's large online audience across Canada in a cost-effective manner.
Retail marketing funnel & o2 o activitiesMarco Ma
Learn how to match marketing activities to retail marketing funnel;
A checklist for overall retail marketing activities and see how to improve the ROI;
Digital Fisrt 2015 Conference : The most suitable digital campaign to reach y...Kwanko
Marion Min, had a conference on "The most suitable digital campaign to reach your business objective: a sectorial Approach of performance marketing", October 15, at the Digital First 2015
Il Palacongressi di Rimini può ospitare il tuo evento associativo, mettendo a disposizione sale di diverse dimensioni, spazi espositiv, tecnologie e l'expertise del team di event manager di Convention Bureau della Riviera di Rimini. Dal momento della richiesta fino programma sociale e al follow up d'evento, professionisti della meeting industry ti seguiranno in ogni fase organizzativa.
Retail marketing funnel & o2 o activitiesMarco Ma
Learn how to match marketing activities to retail marketing funnel;
A checklist for overall retail marketing activities and see how to improve the ROI;
Digital Fisrt 2015 Conference : The most suitable digital campaign to reach y...Kwanko
Marion Min, had a conference on "The most suitable digital campaign to reach your business objective: a sectorial Approach of performance marketing", October 15, at the Digital First 2015
Il Palacongressi di Rimini può ospitare il tuo evento associativo, mettendo a disposizione sale di diverse dimensioni, spazi espositiv, tecnologie e l'expertise del team di event manager di Convention Bureau della Riviera di Rimini. Dal momento della richiesta fino programma sociale e al follow up d'evento, professionisti della meeting industry ti seguiranno in ogni fase organizzativa.
Last week I had the privilege of presenting Inbound Marketing to a full room at NAGAP with Hollie Lindner from Northwest Nazarene University. Hollie and I shared insights from our work together, and reviewed in-depth the three pillars of Inbound Marketing: Attract, Convert and Delight and how that applies to recruiting graduate students in a digital world.
Webinar Slides: Digital Storytelling for Competitive AdvantageConverge Consulting
What makes a brand, a company or a college stand out? How can you build affinity and authority in a crowded marketplace? And, most importantly, how can your programs get found online to increase your inquiries and applications?
By telling great stories. Feature rich storytelling content that showcases your value propositions. Solve users’ problems and answer questions. Bring the campus experience to life online.
As a college or university, you influence prospective students to take action – register for an information session, submit an application, choose your program over your competitors’. Storytelling is an effective and proven tool to drive behavioral changes and influence decisions. Just think of all the great stories you have to tell.
Se in occasione delle prossime festività natalizie stai programmando un momento di ritrovo e di festa con amici, clienti o collaboratori, Summertrade e Palacongressi ti propongono la soluzione su misura per le tue necessità.
Per saperne di più http://bit.ly/natale-palacongressi
Converge 2014: Telling Your Story: Producing Video with Quality, Strategy and...Converge Consulting
Telling Your Story: Producing Video with Quality, Strategy and Speed
STEVE BLAND
Marketing budgets are getting increasingly smaller, yet demand for high quality content grows. Video allows you to develop a deeper emotional connection with visitors and is a critical component to any content marketing plan. This session will teach you how to effectively tell the brand story of your intuition through video.
The proliferation of content creation technologies, from smart phones and social media to DSLRs and Adobe Creative Suite, has opened up less expensive, faster and better story telling opportunities for brands. Schools must take notice and learn to create excellent, timely video that is on strategy.
KEY TAKEAWAYS:
How to take your story from idea to script
How to align your video production with your content strategy
How to balance the the need for speed and the demand for quality
Il Palacongressi di Rimini si distingue per la sua capacità di ospitare eventi di ogni tipo: conferenze, meeting aziendali, congressi associativi, lanci di prodotto, corsi di formazione, cene e spettacoli, dal teatro, alla musica, alla moda.
Webinar Slides: Recruitment: Communication to Grow Enrollment Converge Consulting
If you are thinking about developing a communication flow to augment your recruitment efforts or if you have a communication flow and would like to see how it looks in comparison to our suggestions, you will want to check out this webinar.
How CU Denver’s Business School Marketed an Open House Event on CampusConverge Consulting
Webinars and open houses are a staple in higher education marketing and recruitment. Many schools are planning and hosting events to boost enrollment, but few think to leverage paid advertising in their promotion strategy.
Are you interested in promoting and hosting an event on your campus? This 45-minute session will cover:
-Best practices for event marketing on ad channels—when, where and why
-How to budget for digital advertising for the event
-Ad campaign setup and event landing page best practices
-Outcomes and ROI
Capchure is an advertiser selected keyword targeted in-text ad system that appears as a hover over ad only when the user mouses over the keywords.
Its a call to action Adform that triggers leads for the advertiser.
What are brand partnerships? What are integration, reward and awareness colla...Partnercademy
To learn more, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-brand-partnerships-course/?referralCode=800B03FD714297190556
Or further your Partnerships & Affiliate Marketing career with the Partnercademy Masterclass course...
https://partnercademy.thinkific.com/
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This presentation on brand partnerships, focuses purely on integrations, rewards and awareness partnerships. Above all it’ll teach you everything you need to know about Brand Partnerships, going into detail about the three core types. You’ll learn how to arrange an integration partnership and how reward and discount partnerships work. In addition to, sponsorships, product placements and how to run a successful offers page.
Performance Advertising & Affiliate Marketing
This hands-on workshop will teach you how to generate revenue using affiliate networks and other performance oriented advertising including cost per click and cost per action models. You will learn how the same set of advertisements on the page can generate 250% more revenues by optimizing your advertising mix.
Led by David Rodnitzky - Principal, PPCAdbuying.com; VP Advertising, Mercantalia; Director of Marketing, Adteractive
Last week I had the privilege of presenting Inbound Marketing to a full room at NAGAP with Hollie Lindner from Northwest Nazarene University. Hollie and I shared insights from our work together, and reviewed in-depth the three pillars of Inbound Marketing: Attract, Convert and Delight and how that applies to recruiting graduate students in a digital world.
Webinar Slides: Digital Storytelling for Competitive AdvantageConverge Consulting
What makes a brand, a company or a college stand out? How can you build affinity and authority in a crowded marketplace? And, most importantly, how can your programs get found online to increase your inquiries and applications?
By telling great stories. Feature rich storytelling content that showcases your value propositions. Solve users’ problems and answer questions. Bring the campus experience to life online.
As a college or university, you influence prospective students to take action – register for an information session, submit an application, choose your program over your competitors’. Storytelling is an effective and proven tool to drive behavioral changes and influence decisions. Just think of all the great stories you have to tell.
Se in occasione delle prossime festività natalizie stai programmando un momento di ritrovo e di festa con amici, clienti o collaboratori, Summertrade e Palacongressi ti propongono la soluzione su misura per le tue necessità.
Per saperne di più http://bit.ly/natale-palacongressi
Converge 2014: Telling Your Story: Producing Video with Quality, Strategy and...Converge Consulting
Telling Your Story: Producing Video with Quality, Strategy and Speed
STEVE BLAND
Marketing budgets are getting increasingly smaller, yet demand for high quality content grows. Video allows you to develop a deeper emotional connection with visitors and is a critical component to any content marketing plan. This session will teach you how to effectively tell the brand story of your intuition through video.
The proliferation of content creation technologies, from smart phones and social media to DSLRs and Adobe Creative Suite, has opened up less expensive, faster and better story telling opportunities for brands. Schools must take notice and learn to create excellent, timely video that is on strategy.
KEY TAKEAWAYS:
How to take your story from idea to script
How to align your video production with your content strategy
How to balance the the need for speed and the demand for quality
Il Palacongressi di Rimini si distingue per la sua capacità di ospitare eventi di ogni tipo: conferenze, meeting aziendali, congressi associativi, lanci di prodotto, corsi di formazione, cene e spettacoli, dal teatro, alla musica, alla moda.
Webinar Slides: Recruitment: Communication to Grow Enrollment Converge Consulting
If you are thinking about developing a communication flow to augment your recruitment efforts or if you have a communication flow and would like to see how it looks in comparison to our suggestions, you will want to check out this webinar.
How CU Denver’s Business School Marketed an Open House Event on CampusConverge Consulting
Webinars and open houses are a staple in higher education marketing and recruitment. Many schools are planning and hosting events to boost enrollment, but few think to leverage paid advertising in their promotion strategy.
Are you interested in promoting and hosting an event on your campus? This 45-minute session will cover:
-Best practices for event marketing on ad channels—when, where and why
-How to budget for digital advertising for the event
-Ad campaign setup and event landing page best practices
-Outcomes and ROI
Capchure is an advertiser selected keyword targeted in-text ad system that appears as a hover over ad only when the user mouses over the keywords.
Its a call to action Adform that triggers leads for the advertiser.
What are brand partnerships? What are integration, reward and awareness colla...Partnercademy
To learn more, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-brand-partnerships-course/?referralCode=800B03FD714297190556
Or further your Partnerships & Affiliate Marketing career with the Partnercademy Masterclass course...
https://partnercademy.thinkific.com/
----------------------------------------------------------------
-------------------------------------------------------------------------------
This presentation on brand partnerships, focuses purely on integrations, rewards and awareness partnerships. Above all it’ll teach you everything you need to know about Brand Partnerships, going into detail about the three core types. You’ll learn how to arrange an integration partnership and how reward and discount partnerships work. In addition to, sponsorships, product placements and how to run a successful offers page.
Performance Advertising & Affiliate Marketing
This hands-on workshop will teach you how to generate revenue using affiliate networks and other performance oriented advertising including cost per click and cost per action models. You will learn how the same set of advertisements on the page can generate 250% more revenues by optimizing your advertising mix.
Led by David Rodnitzky - Principal, PPCAdbuying.com; VP Advertising, Mercantalia; Director of Marketing, Adteractive
Digital Marketing Brunch | ENMAX Centre, Lethbridge, Alberta | October 27, 2016Blair de Jong
"If it don't make dollars, it don't make sense" talks about the impact and value of online advertising for small business owners.
Agenda:
- My Story
- Canadian Advertising Trends
- The Advertising Layer Cake
- How To: Calculate Your Online Advertising Budget
Presentation given at Digital Marketing Brunch hosted at the ENMAX Centre in Lethbridge, Alberta on October 27, 2016.
Presenter: Blair de Jong, E-commerce & Digital Marketing Strategist at Bdot
Show 'n Tell with Blair de Jong | The Commons Calgary, Calgary, Alberta | Nov...Blair de Jong
"If it don't make dollars, it don't make sense" talks about the impact and value of online advertising for small business owners.
Agenda:
- My Story
- Canadian Advertising Trends
- The Advertising Layer Cake
- How To: Calculate Your Online Advertising Budget
Presentation given at Show 'n Tell with Blair de Jong hosted at the The Commons Calgary in Calgary, Alberta on November 30, 2016.
Presenter: Blair de Jong, E-commerce & Digital Marketing Strategist at Bdot
Event technology can bring in more, higher-paying sponsorship and participation opportunities. Discover the range of opportunities available across event solutions and find out how you can empower your sales team to sell them.
Full-time blogger and CEO of BargainBabe.com Julia Scott shared her insights on how to earn more from your website and/or blog and how to engage with these key influencers, aka bloggers, at this Newport Interactive Marketers event.
Email Marketing and Marketing Automation ExcellenceGetResponse
Dr. Dave Chaffey of Smart Insights discusses the findings from the Email Marketing and Marketing Automation Excellence 2017 report, based on a study conducted in partnership with GetResponse, Holistic Email Marketing, and Content Marketing Institute.
Best Practices and Upcoming Features in Bing ShoppingHanapin Marketing
In this new live webinar, Hanapin’s Shannon Glass and Bing’s Rachel Rogowin will train you on everything from explaining what Bing Shopping is, to setting it up, to some effective optimizations that will give you the best results possible on the platform.
2. Flyerland.ca
Metroland is one of the largest distributors of flyers, catalogues and product samples.
Metroland distributes for supermarkets, chain retailers, major department stores and packaged
goods manufacturers.
On March 17, 2008 Metroland launched Flyerland in an attempt to reach a greater online
audience.
Flyerland is the leading online destination for flyers, coupons, deals and contests.
We connect consumers to both local businesses and big box stores.
We can provide…
Superior online distribution
Rich media and geo-targeted ad serving capabilities through Olive Media and EyeReturn
Effective email marketing through a wide subscriber base
Searchable deals
Digital and printable coupons
Social media campaigns
A tailored shopping experience to match the needs and interests of our audience
A better user experience that ultimately increases visitor retention
3. Why Flyerland?
Reputation
We are affiliated with Metroland/Torstar.
Through our corporate syndications, we have
achieved a strong community presence across
Canada. Furthermore, we partner with a
number of reputable and innovative media
partners.
Capabilities
We can geo-target campaigns regionally,
provincially or nationally. We can also target by
age and gender. Promotional text is available in
English and French. Campaign engagement and
performance is measured through third party
tracking systems. All performance data is made
available to you both during and after your campaign.
Social Media Marketing
Social media has changed the way consumers interact with brands and retailers. A strong social
media presence can influence purchase decisions and boost brand awareness. We promote our
advertisers and their campaigns through a variety social push tools including Facebook, Twitter
and Flyerland blog postings.
Exposure
Flyerland receives significant exposure through our vast media network. We have more than
110 newspapers, numerous advertising vehicles and various distribution networks across
Canada. We invest $650K in newspaper advertising per year to promote both Flyerland and our
retailers.
4. Audience Reach*
Unique visitors/month = 2 million
Page views/month = 20-25 million
Return frequency/week = 71%
*2011 Flyerland Monthly Traffic Report
Audience Demographics*
78.3 % Female Readership
21.7 % Male Readership
25.5% teens and late twenties
50.1% 30-49 years of age
24.4% aged 50+
Average household is upper middle class
Average annual income of $93K
Most users are couples with children in single detached housing
Education Level: college or university graduates
*Flyerland Membership Data, June 2011
5. Flyerland Options
We promote your products and services through multiple Flyerland channels. We work with
you to build an effective online campaign. We will customize your package using a combination
of the elements outlined below:
Type Channels Placement
Featured Flyers, Category Featured
Flyers, Featured Deals, Deals, Coupons, Flyerland.ca homepage and
Ad Unit
Catalogues, Homepage Takeover, tab section
Display Ad Units, Widget
Email alert is sent to opt-in
Email Marketing Offer Alerts, Contest Alerts
membership
Homepage tab and email
Contests Hosted Contest, Advertiser Contest
alert
Facebook page/Twitter
Social Media Facebook, Twitter, Blogs
Feeds/Blog posts
6. Featured Flyers
Features
Digital flyer that is searchable by name or category
Directs traffic to advertiser’s website or e-commerce portal
Increases purchase opportunities both online and in store
Benefits
Above the fold placement
Homepage visibility
Features rotating logos and links
7. Category Featured Flyers
Features
Central placement in flyer carousel on homepage
Top placement in the flyers section
Digital flyer that is searchable by name or category
Directs traffic to advertiser’s website or e-commerce portal
Increases purchase opportunities both online and in store
Benefits
Above the fold placement
Homepage visibility
Features rotating logos and links
8. Featured Deals
Features
Online deal featuring a specific product or offer
Offer is searchable
Drives traffic to advertiser’s website or e-commerce portal
Deal channel is included with Feature Deal purchase
Benefits
Above the fold placement
Homepage visibility
One of three rotating deals
9. Deals
Features
Online deal featuring a specific product or offer
Offer is searchable
Drives traffic to advertiser’s website or e-commerce portal
Benefits
Dedicated Deal Tab
One of five or more rotating deals
10. Coupons
Features
Digital or printable coupon
Offer is searchable
Drives traffic to advertiser’s website, e-commerce portal or retail store
Benefits
Homepage tab
11. Catalogues
Features
Digital catalogue
Catalogue is searchable
Drives traffic to advertiser’s website, e-commerce portal or retail store
Benefits
Homepage tab
12. Homepage Takeover
Features
Online deal featuring a specific product or offer
Occupy primary ad placements on landing page
Drives traffic to advertiser’s website or e-commerce portal
Showcases multiple creatives from the advertiser (Leaderboard, Big Box & Wallpaper)
Benefits
Above the fold placement
Homepage visibility
Unique branding opportunity
13. Display Ad Units
Features
• Rotating leaderboard and big box ad units
• Rich media capabilities
• Ad units serve on the homepage and other key sections of the site
• Page and category targeting available
• Clickable ad units direct traffic to advertiser’s website or e-commerce channel
Benefits
• Boost brand visibility
• Above the fold placement
• Homepage visibility
• Unique branding opportunity
14. Widget
Features
• Rotating widget
• Ad units serve on the homepage and other key sections of the site
• Sponsorship opportunities available
Benefits
• Boost brand visibility
• Above the fold placement
• Homepage visibility
• Unique branding opportunity
15. Email Alerts
Features
Email blast sent to more than 500,000 subscribers across Canada
Offer alerts and contest alerts available
Benefits
Direct to consumer’s inbox
16. Contests
Hosted Contest
Features
Top placement on contest tab means better brand visibility
Premium placement in the email alert
Contest alert is sent to 540,000 dedicated Flyerland subscribers effectively boosting
your own subscriber list
Opt-in forms are provided to the advertiser once the contest concludes
Flyerland develops artwork, drafts legal documents, hosts contest and manages all other
aspects
All traffic is measured and tracked by Flyerland
Benefits
Increase your subscriber base
Boost brand awareness
No backend work required from the advertiser
17. Advertiser Contest
Features
Contest appears on first page of the contest channel
Secondary placement in the email alert
Advertiser collects all opt-in information
All traffic is measured and tracked by the advertiser
Advertiser develops artwork, drafts legal documents and manages all other aspects of
the contest
Benefits
Increase your subscriber base
Boost brand awareness