This document provides information about a family lifestyle magazine called "Family Lifestyle". It includes the magazine's objectives of providing a support network and engaging activities for families. It also details the magazine's sections, readership demographics, advertising rates and contacts. The magazine aims to offer families tools to make positive changes through informative articles on topics like nutrition, health, home, and parenting. It also promotes family-oriented events and workshops.

1. © Fanatique LLP 2014. All rights reserved.
“We may not have it altogether,
but together, we have it all.”
www.familylifestyle.sg

2. 1
5
Back Cover
2 3
4
• SECTIONS • MARKETING
• FAMILY LIFESTYLE
ROADSHOW
• CLOSING DATES
• CONTACTS
Page Page
Page
Page
Page
© Fanatique LLP 2014. All rights reserved.
• ADVERTISING
• OBJECTIVES

3. © Fanatique LLP 2014. All rights reserved.
“In today’s environment, families need more support. The people,
private and public sectors must come together to create an overall
environment that is conducive for family formation, and which
helps families strengthen family bonds. We need to invest in this
area to make Singapore a great place for children and families.“
- Dr. Vivian Balakrishnan
Objectives:
- Provide a support network for the family community as a platform for the
exchange of information & ideas.
- Promote leisure activities that engage the whole family.
- Offer discounted promotion items at affordable prices.
- Organise events & workshops catering for family planning, work-life balance
& a healthy lifestyle.
- Partnership with governmental organisations & private corporations to engage
different age segments, namely: Children & Teenagers, Soon-to-wed Couples,
Married Couples & Parents.
- Lifestyle tips for the different aspects of family life.
Page 1
FAMILY LIFESTYLE is the must-have guide for today’s modern family. A family oriented
lifestyle magazine, it serves its readers information about the best practices in holistic living.
From home care to baby care & elderly care, no family member or item is missed.
FAMILY LIFESTYLE shows readers the tools to make positive changes in their lives.

4. Informative articles & reviews
25% 20%
20%
10%
10%
10%
5%
Nutrition
Health & Beauty
What readers look for by category in estimated percentage value
The size of the Singapore online shopping market reached
S$1.1 billion in 2010 and is forecasted to hit S$4.4 billion in
2015, according to PayPal’s research.
Contrary to popular belief that Singaporeans shop online
mostly on overseas websites, a significant portion of online
retail purchases are domestic as online shoppers spend nearly
40% (approximately S$420 million) on local websites.
© Fanatique LLP 2014. All rights reserved.
Features of home furnishings
Home Styles
Even when Singaporean online shoppers do buy from overseas websites, they cite “unavailability” (58%) and “greater choice”
(48%) as more important reasons than “less expensive” (44%), “better discounts” (42%) or “strong Singapore dollar” (35%).
Local merchants can benefit from the growth in domestic online spending as well as offer a wider choice and selection of
goods (instead of competing on price) to get a larger slice of the online shopping market.
Page 2
Articles, photo gallery & video logs
Features of weddings & wedding services
Features of programmes & courses for kids
and adults
Listing of activities & events for family
Travel Blogs
Wedding Bliss
Enrichment Classes
Leisure / Events
Recipes & informative articles

5. • Family Lifestyle Roadshows
• Give-away client product samples from Family Lifestyle e-Shop at
high traffic public areas such as MRTs & shopping malls
• Partnerships with various organisations through CSR programmes
• Membership Referral Programme / Subscription Database
• Social Media ( Facebook, Twitter )
• Electronic Direct Mailers
• Website Contests & Quizzes
• Other Events & Promotions
© Fanatique LLP 2014. All rights reserved.Page 3

6. • Exciting Staged Performances
• Expert obstetricians, gynaecologists and medical specialists talk on pregnancy, delivery and
babycare. Meet and interact with midwives and nurses
• Children’s Art Workshop
• Magic Show
• Healthcare Talks
• Beauty & Wellness Workshops
• Financial Planning Workshop for Young Couples & Families
(Bi-annual)
3 – 9 AUGUST 2015
Event programme & highlights:
© Fanatique LLP 2014. All rights reserved.Page 4

7. © Fanatique LLP 2014. All rights reserved.Page 5
ALL PAGES
Leaderboard : 728 x 90 pix
HOME PAGE
Wallpaper : 1280 x 1420 pix
Video : 320 x 193 pix
Wide Banner : 728 x 270 pix
Medium Rectangle : 320 x 500pix
Rectangle : 180 x 320 pix
Product Square : 180 x 180 pix
CATEGORY PAGES
Full page editorial / advertorial :
1 Video + Up to 10 images in
Gallery View
Full page advertisement :
1 Video + Up to 10 images in
Gallery View
Video : 320 x 193 pix
Leaderboard : 728 x 90 pix
Wide Banner : 728 x 270 pix
Medium Rectangle : 320 x 500pix
Rectangle : 180 x 320 pix
Product Square : 180 x 180 pix
8,000
7,500
7,000
6,500
6,000
5,500
5,000
4,500
4,000
3,750
3,500
3,250
3,000
2,750
2,500
36sqm
18sqm
18sqm
18sqm
18sqm
18sqm
18sqm
9sqm (corner**)
9sqm (corner**)
9sqm (corner**)
9sqm (corner**)
9sqm (aisle)
9sqm (aisle)
9sqm (aisle)
9sqm (aisle)
25,640
14,688
14,238
13,788
13,338
12,888
12,438
8,100
7,650
7,425
7,200
6,975
6,750
6,525
6,300
Advertisement
Section / Unit
Magazine Rate
Nov‘14- Jan‘15 (S$) *
Size of Roadshow
Raw Space Area
Package Rate
(S$) *
* All prices quoted are nett prices.
Roadshow Rate
(S$) *
17,640
8,820
8,820
8,820
8,820
8,820
8,820
4,500
4,500
4,500
4,500
4,500
4,500
4,500
4,500
www.familylifestyle.sg
Frequency: Quarterly (3 months)
NOVEMBER 2014 - JANUARY 2015
FEBRUARY - APRIL 2015
MAY - JULY 2015
AUGUST - OCTOBER 2015

8. Ms Sophia Leo - Chief Editor
Email: sophia@fanatique.com.sg
Mobile: 9190-0992
For feature from 1 FEBRUARY to 30 APRIL 2015:
Booking Deadline : 15 JANUARY (Thursday)
Submission of Content : 21 JANUARY (Wednesday)
To advertise or contribute articles,
please contact:
Publisher: Fanatique LLP
UEN: T11LL2086B
© Fanatique LLP 2014. All rights reserved.