These are the slides which we used to present the Fluid Forms' approach to Mass Customization at the ARS Electronica Festival in Austria.

1. EMOTIONAL INTERFACES FOR GENERATIVE DESIGN
ARS Electronica 2009, Linz/Austria
www.fluid-forms.com

2. FLUID FORMS - FOUNDED IN 2005
Democratize design
www.fluid-forms.com

3. IT'S ALL ABOUT PARAMETERS
How can a user change parameters?
Complex Formula
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4. SLIDERS OF COURSE!
What else!
www.fluid-forms.com

5. I DON'T GET IT!
What do the different parameters do?
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6. MAKE IT EASIER TO UNDERSTAND
Define the Contour
Production: CNC Turned
www.fluid-forms.com

7. ?
WHY SHOULD I CUSTOMIZE?
I am not creative! Can I do that?
www.fluid-forms.com

8. FINGERPRINT SCULPTURES
Using Siemens fingerprint scanners
we converted unique fingerprints into
unique sculptures.
Production: Z-Corp Plaster 3D-Printer
www.fluid-forms.com

9. FLUID EARTH
Your favorite landscape milled
out of wood
Production: CNC Milled
www.fluid-forms.com

10. SIMPLE, EMOTIONAL
People understand it, customization is
necessary, high emotional value.
Stuttgart
www.fluid-forms.com

11. EXTENDING THE EARTH RANGE
We have and continue to extend the
Earth range.
Production: Wax 3D-Printed, Cast
Production: 3D-Printed, SLS
www.fluid-forms.com

12. CASSIUS – NO MOUSE
Cassius removes the fear of
computers. Interaction is fun and
physical.
Production: 3D-Printed, SLS
www.fluid-forms.com

13. Home-made Sensors OpenSource Hardware
Cassius is made with readily available materials and
Arduino: the open-source hardware prototyping
platform.
www.fluid-forms.com

14. SENSORS
Wire mesh, wire, conductive foam,
plasitc and tape. Best results with
Mount Riley Sauvignon Blanc.
www.fluid-forms.com

15. QR-CODE
Leave your business cards at home.
Flash your pelvis to the camera to
transfer your message, link or contact
details.
Production: Laser Cut
www.fluid-forms.com

16. PROJECTS WE WISH WERE OURS...
www.fluid-forms.com

17. ATTRACTED
TO LIGHT mrmann.co.uk
Tracking the movement of a moth to a
light source. Simple idea elegant
result.
Production: 3D-Printed, SLS?
www.fluid-forms.com

18. AIRBORNE SNOTTY MARCEL WANDERS
Turning something unseen or
unappreciated into something visible
and appreciated. My booger is
beautiful!
Production: 3D-Printed, SLS
www.fluid-forms.com

19. SPAM GHETTO todo.to.it
Turning something negative into
something positive.
Production: Digital Print
www.fluid-forms.com

20. SKETCH FURNITURE
Front
Simple interaction. A fun
and easily recognisable
aesthetic.
Production: 3D-Printed, SLS
www.fluid-forms.com

21. Workshop Results...
www.fluid-forms.com

22. The End!
www.fluid-forms.com