The Basement Design + Motion's Animation Process Presentation

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This presentation gives a general overview of The Basement's motion graphic / animation process.

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  • To set your expectations, here are the topics I discuss at a high level
  • Fundamental animation principles are the foundation
  • Our foundation is an animation studio; Interactive is an opportunity to touch our animation work
  • I wanted to discuss the process, because that's where an effective partnership begins. I'm confident we can do great work together, but it's our collective understanding of the steps that will ensure a successful project. Its important to understand each step will require a sign off, because each step is built off the previous step.
  • The Basement Design + Motion's Animation Process Presentation

    1. 1. The Basement Design + Motion, LLC
    2. 2. Who we are <ul><li>Mission: </li></ul><ul><li>To be the premiere digital studio between the coasts, serving agencies in providing world-class digital marketing solutions for their clients </li></ul><ul><li>History: </li></ul><ul><li>- Founded in August 2007 </li></ul><ul><li>- 950+% growth since inception </li></ul><ul><li>- Headquartered in Indianapolis, IN </li></ul>
    3. 3. Who we are <ul><li>We are a Digital Design and Interactive Marketing Studio that specializes in partnering with agencies to create digital content by focusing on: </li></ul><ul><ul><li>- Experience </li></ul></ul><ul><ul><li>- Engagement </li></ul></ul><ul><ul><li>- Call to Action/Result </li></ul></ul>
    4. 4. <ul><li>- Rich Media Web development </li></ul><ul><li>- Web micro sites </li></ul><ul><li>- Interface design </li></ul><ul><li>- 2D / 3D Animation & Motion Graphics </li></ul><ul><ul><li>Web </li></ul></ul><ul><ul><li>Broadcast </li></ul></ul><ul><ul><li>DOOH/Signage </li></ul></ul><ul><li>- Digital design </li></ul><ul><ul><li>Banner ad campaigns </li></ul></ul><ul><ul><li>Landing pages </li></ul></ul><ul><ul><li>Email templates </li></ul></ul><ul><li>- Online games </li></ul><ul><li>- Mobile applications </li></ul><ul><li>- Digital-out-of home signage </li></ul>What we do
    5. 5. allow me to introduce myself...
    6. 6. allow me to introduce myself... Brian Phillips husband father creative director adjunct professor animator designer film maker artist amateur photographer
    7. 7. expectations... definitions process breakdown examples Q&A
    8. 10. “ Animation is a sequence of images created to give the illusion of movement”
    9. 11. expectations... definitions process breakdown examples Q&A
    10. 12. The Idea! - Script Concept Storyboard Style Boards Animatic Asset Creation Animation Lighting 3D Rendering Compositing Color Grading Final Rendering * script: Publicis
    11. 13. The Idea! - Script Concept Storyboard Style Boards Animatic Asset Creation Animation Lighting 3D Rendering Compositing Color Grading Final Rendering
    12. 14. The Idea! - Script Concept Storyboard Style Boards Animatic Asset Creation Animation Lighting 3D Rendering Compositing Color Grading Final Rendering
    13. 15. The Idea! - Script Concept Storyboard Style Boards Animatic Asset Creation Animation Lighting 3D Rendering Compositing Color Grading Final Rendering
    14. 16. The Idea! - Script Concept Storyboard Style Boards Animatic Asset Creation Animation Lighting 3D Rendering Compositing Color Grading Final Rendering * boards developed for Bradley and Montgomery
    15. 17. The Idea! - Script Concept Storyboard Style Boards Animatic Asset Creation Animation Lighting 3D Rendering Compositing Color Grading Final Rendering simple animations to give the client the a sense of motion and timing. can be 2D from storyboards or 3D using simple geometry. * stills from The Basement's upcoming short film; currently in the animatic stage.
    16. 18. The Idea! - Script Concept Storyboard Style Boards Animatic Asset Creation Animation Lighting 3D Rendering Compositing Color Grading Final Rendering
    17. 19. The Idea! - Script Concept Storyboard Style Boards Animatic Asset Creation Animation Lighting 3D Rendering Compositing Color Grading Final Rendering 3D modeling Paint Textures UnWrap UVs Rigging Additional Tasks: - Illustration - Set Design - Skinning - Blend Shapes - Particle Development
    18. 20. The Idea! - Script Concept Storyboard Style Boards Animatic Asset Creation Animation Lighting 3D Rendering Compositing Color Grading Final Rendering the animation stage consists of adding motion to characters, cameras & special effects
    19. 21. The Idea! - Script Concept Storyboard Style Boards Animatic Asset Creation Animation Lighting 3D Rendering Compositing Color Grading Final Rendering
    20. 22. The Idea! - Script Concept Storyboard Style Boards Animatic Asset Creation Animation Lighting 3D Rendering Compositing Color Grading Final Rendering
    21. 23. The Idea! - Script Concept Storyboard Style Boards Animatic Asset Creation Animation Lighting 3D Rendering Compositing Color Grading Final Rendering diffuse pass shadow pass specular pass rim light pass key light pass ground fill pass
    22. 24. The Idea! - Script Concept Storyboard Style Boards Animatic Asset Creation Animation Lighting 3D Rendering Compositing Color Grading Final Rendering Here we combine all created elements into one final sequence of images.
    23. 25. The Idea! - Script Concept Storyboard Style Boards Animatic Asset Creation Animation Lighting 3D Rendering Compositing Color Grading Final Rendering
    24. 26. expectations... definitions process breakdown examples Q&A
    25. 27. thank you for your time ...Q&A

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