flow - polo logístico
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The document outlines a business plan for a logistics company. It describes the company's operations in transportation and warehousing in Uberlândia and other cities in Brazil. It analyzes the competitive environment, noting Uberlândia's strong logistics industry and identifying over 2,000 transportation companies and 1,200 warehousing/distribution companies as potential clients. The business plan also discusses the company's competitive advantages, including its expertise and support from the local logistics association. It presents forecasts for high and stable returns due to Uberlândia's status as a logistics hub in Brazil.
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flow - polo logístico
- 3. ································································ ADM + CSO + RI ································································ ESAMC
- 4. ································································ +++++ Thais ································································
- 5. ································································ +++++ Halina ································································
- 7. ································································ +++++ Carollina ································································
- 9. ································································ +++++ Bruna ································································
- 10. ································································ +++++ Guilherme ································································
- 11. ····· Plano de negócios ·····
- 13. Uberlândia (MG)
- 14. São Paulo (SP)
- 15. Rio de Janeiro (RJ)
- 17. Goiânia (GO)
- 18. Brasília (DF)
- 23. ····· VANTAGEM COMPETITIVA ·····
- 24. ··········································· Empresas do segmento de armazéns, distribuidores e transportes 145 ································································ ································································ Empresas fora das tendências
- 25. ··········································· Empresas do segmento de armazéns, distribuidores e transportes 60 ································································ % ································································ Empresas fora das tendências
- 28. Novos clientes
- 30. Uberlandia ^ ································································ Capital da logística
- 31. “Uberlandia e ^ ‘ referencia em ^ eficacia logistica”... ‘ ‘ ······································ Rogério Nery
- 32. Uberlandia ^ ································································ • Porto Seco do Cerrado ································································ Capital da logística
- 33. 31 ··········································· Empresas com centro de distribuição em Uberlândia ································································ ································································ Trinta e uma
- 34. ··········································· Associação do Polo Logístico de Uberlândia ································································ Assessoria & Servicos ‘ ································································
- 35. APOIO DA ADMINISTRAÇÃO PÚBLICA
- 36. ···················································································· Hotel ···················································································· Restaurante ···················································································
- 37. ··········································· Lei 12.619/2012 ································································ Dispõe sobre o exercício da profissão de motorista. ································································
- 38. 11h de repouso a cada 24h ································································ Lei 12.619/2012
- 39. ··········································· Empresas do segmento de transportes 2.672 ································································ ································································
- 40. ··········································· Empresas do segmento de transporte rodoviário de cargas, armazenamento e carga e descarga 1.285 ································································ ································································
- 41. ··········································· Empresas do segmento de transporte rodoviário de cargas, armazenamento e carga e descarga com matriz na cidade 912 ································································ ································································
- 42. ··········································· Empresas associadas ao Polo de Logística 7
- 43. ··········································· Rivalidade entre concorrentes ··········································· Ameaça de novos entrantes ··········································· Ameaça de produtos substitutos ··········································· Poder de barganha dos fornecedores ··········································· Poder de barganha dos clientes
- 44. ··········································· Rivalidade entre concorrentes ··········································· Ameaça de novos entrantes ··········································· Ameaça de produtos substitutos ··········································· Poder de barganha dos fornecedores ··········································· Poder de barganha dos clientes
- 45. ··········································· Rivalidade entre concorrentes ··········································· Ameaça de novos entrantes ··········································· Ameaça de produtos substitutos ··········································· Poder de barganha dos fornecedores ··········································· Poder de barganha dos clientes
- 46. ··········································· Rivalidade entre concorrentes ··········································· Ameaça de novos entrantes ··········································· Ameaça de produtos substitutos ··········································· Poder de barganha dos fornecedores ··········································· Poder de barganha dos clientes
- 47. ··········································· Rivalidade entre concorrentes ··········································· Ameaça de novos entrantes ··········································· Ameaça de produtos substitutos ··········································· Poder de barganha dos fornecedores ··········································· Poder de barganha dos clientes
- 48. ··········································· Retorno ································································ Alto & Estavel ‘ ································································
- 49. ·························································································· ························································ ·························································································· ·························································································· ·························································································· ·························································································· Fornecedores
- 50. ·························································································· ··········································· ·························································································· ·························································································· ·························································································· ·························································································· Clientes
- 51. ··········································· Clientes ································································ ······························· ······························· Segmento Negócio ································································
- 52. ··········································· Clientes ································································ Comportamento de compra semelhante ································································
- 53. ··········································· Fatores chave de sucesso ································································ 01 ······································· Assessoria de serviços ································································
- 54. ··········································· Fatores chave de sucesso ································································ 02 ······································· Compra conjunta ································································
- 55. ··········································· Fatores chave de sucesso ································································ 03 ······································· Associação Assessoria de serviços ································································
- 56. ··················································································· Estacionamento ···················································································
- 57. Uberlandia ^ ································································ Capital da logística
- 58. Anel Viário Ayrton Senna
- 59. ····· + Redução de custos + Otimização logística + Compra conjunta ·····
- 60. ····· ·····
- 61. ····· VANTAGEM COMPETITIVA ·····
- 62. ··················································································· Oficina mecânica ··················································································· Posto de combustível ···················································································
- 63. ······························· Diretrizes Diretrizes ·······························
- 64. ······························· Diretriz um. Promover o desenvolvimento da associação e o fortalecimento do associativismo. ·······························
- 65. ······························· Diretriz dois. Aumentar a competitividade, produtividade, capacidade de atendimento e lucratividade das empresas associadas. ·······························
- 66. ······························· Diretriz tres. ^ Integrar a gestão de processos, os serviços e os projetos das empresas com foco em resultado. ·······························
- 67. ······························· Diretriz quatro. Melhorar a gestão das operações de logística e reduzir os custos operacionais. ·······························
- 68. ······························· Diretriz cinco. Fortalecer o setor de logística e armazenagem em Uberlândia. ·······························
- 69. ································································ Estratégia DIFERENCIAÇÃO empresarial ································································
- 70. ······························· Diretriz geral: Abordagem Kaizen. ·······························
- 71. ·························································································· combustível ··························································································
- 72. Resultado ·························································································· Redução de custos + aumento de produção
- 73. ································································ INOVAÇÃO DA GESTÃO ································································
- 74. ··········································· Assessoria de serviços ··········································· Estacionamento + Área comum
- 76. 500 vagas
- 77. 24h
- 78. ····························································· Relatórios constantes e semanais ·····························································
- 79. ··········································· Central de serviços administrativos ························· ··· ·········· ·································
- 80. Assessoria especifica ‘ ··········································· Comércio exterior ··········································· Contabilidade ··········································· Jurídico ··········································· Marketing ··········································· Recursos humanos
- 81. Assessoria especifica ‘ ··········································· Comércio exterior ··········································· Contabilidade ··········································· Jurídico ··········································· Marketing ··········································· Recursos humanos
- 82. Assessoria especifica ‘ ··········································· Comércio exterior ··········································· Contabilidade ··········································· Jurídico ··········································· Marketing ··········································· Recursos humanos
- 83. Assessoria especifica ‘ ··········································· Comércio exterior ··········································· Contabilidade ··········································· Jurídico ··········································· Marketing ··········································· Recursos humanos
- 84. Assessoria especifica ‘ ··········································· Comércio exterior ··········································· Contabilidade ··········································· Jurídico ··········································· Marketing ··········································· Recursos humanos
- 85. Assessoria especifica ‘ ··········································· Comércio exterior Estudo alfandegário, planejamento de ex- portação, desembaraço de carga, nego- ciações internacionais e documentação.
- 86. Assessoria especifica ‘ ··········································· Contabilidade Administração financeira, planejamento tributário, contábil, e orçamentário, re- dução de custos e investimentos.
- 87. Assessoria especifica ‘ ··········································· Jurídico Direito trabalhista, empresarial, tributá- rio, comercial e internacional e tendên- cias do setor.
- 88. Assessoria especifica ‘ ··········································· Marketing Segmentação e posicionamento, mix de produtos, comunicação interna e externa e mídias sociais.
- 89. Assessoria especifica ‘ ··········································· Recursos humanos Recrutamento, seleção, treinamento, de- senvolvimento e avaliação de desempenho.
- 90. ································································ PESSOAL ESPECIALIZADO ································································
- 91. Especialista PESSOAL ESPECIALIZADO ································································
- 92. ································································ PESSOAL ESPECIALIZADO Assistente
- 94. ································································ 08 meses 18 meses ································································
- 95. ································································ ASSESSORIA ································································
- 96. ·························································································· Pessoas ··························································································
- 97. ·························································································· Diretor Secretário Tesoureiro Gerente geral Secretaria geral Jurídico e Comex RH Marketing Contabilidade Secretárias Advogado Psicóloga Especialista Contador Zelador Assistente Assistente Assistente Assistente Copeira Terceirizados ··························································································
- 98. ··········································· Recrutamento e seleção Tomada Identificar Especificar de decisão a vaga o trabalho Organizar Filtrar os Divulgar entrevistas candidatos a vaga ································································
- 99. ··········································· Treinamento Treinamento introdutório Treinamento específico para funcionários Assessoria de treinamento ································································
- 100. ··········································· Avaliação de desempenho Planejamento Monitoramento do desempenho Revisão Execução Gratificação ································································
- 101. Quem vende o que ^ para quem com qual vantagem competitiva? ······································ Posicionamento
- 103. Missao ~ Contribuir com o desenvolvimento das empresas do setor de logística, viabili- zando soluções práticas e inovadoras através da prestação de serviços com qualidade e profissionalismo. ······································ Declarações institucionais
- 104. Visao ~ Ser o maior e mais completo polo em logística nacional reconhecido pela cons- tante inovação, excelência e valorização da prestação de serviços logísticos que zelam pela evolução da classe empre- sarial. ······································ Declarações institucionais
- 105. Valores Compromisso e responsabilidade na prestação de serviços, e acompanha- mento constante com qualidade e ex- celência do seu negócio. ······································ Declarações institucionais
- 106. ······························································ Serviços Servico principal + ‘ Agregados ······························································
- 108. Premium ALTA QUALIDADE x ALTO PREÇO ······································ Preço
- 109. ······· SWOT
- 110. ··········································· SWOT ·························· ·························· Oportunidades Ameaças Crescimento populacional Inflação Movimentos sociais Lei 12.619/2012 Grau de escolaridade Valores e princípios ··························································································
- 111. ·························································································· · Plano de comunicação ··························································································
- 112. ·························································································· Reconhecimento ··························································································
- 113. ················································ Público-alvo ················································ ················································ Transporte rodoviário de cargas ················································ Armazenamento ················································ Carga e descarga ················································
- 114. ··········· 01 Informação ······································ Comunicação
- 115. ··········· 02 Persuasão ······································ Comunicação
- 116. ··········· 03 Lembrança ······································ Comunicação
- 117. Conceito forte!
- 118. ······························································ Conceito A logística está em casa. ······························································
- 119. ·························································································· COMUNICAÇÃO R$ 60 MIL ·························································································· ······································ Comunicação
- 120. Jan/2015 ······································ Jan/2016 ······································ Comunicação
- 121. ·························································································· FEE MENSAL R$ 1.500 ·························································································· ······································ Comunicação
- 123. Ações JAN FEV MAR ABR MAI JUN JUL AGO SET OUT NOV DEZ JAN ················································································································································· Newsletter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....................................................................................................... E-mail Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................................................ Site .... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................................................ Evento .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....................................................................................................... Mala Direta . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....................................................................................................... Canal da Gente . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....................................................................................................... Revista Mercado .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....................................................................................................... Revista Logweb . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....................................................................................................... Dia do Caminhoneiro .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....................................................................................................... Patrocínio Jornal Correio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................................................ Banner site Carga Pesada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........................................................................................................ ······································ Cronograma
- 124. Site
- 125. Convite para evento e cartão de agradecimento
- 126. Folder institucional
- 127. Caneta e chaveiro
- 128. Newsletter e e-mail marketing
- 130. Boné e lixeira
- 131. Anúncio (Revistas Logweb e Mercado)
- 132. Banner Carga Pesada
- 134. ············································· ············································· ······························· Orçamento total ······························· FEE R$ 18.000,00 ação A R$ 2.500,00 ação B R$ 4.061,75 ação C R$ 588,00 ação D R$ 0,00 ação E R$ 9.200,00 ação F R$ 501,60 ação G R$ 2.990,00 ação H R$ 10.600,00 ação I R$ 2.838,00 ação J R$ 1.400,00 ação K R$ 7.300,00 ······························· Total R$ 59.979,35
- 136. ································································ Serviços terceirizados ································································ Controle das ações
- 137. ································································ Newsletter & E-mail marketing ································································ Controle das ações
- 138. 108.786 ························· ························· acessos ································································ Controle das ações
- 139. ································································ Número de associados ································································ Controle das ações
- 140. Posicionamento ·········································· LONGO PRAZO ·········································· Fortalecimento da imagem ································································ Controle das ações
- 142. Minimizar os riscos!
- 143. ·························································································· VALOR FINANCIADO R$ 872.425 ·························································································· JUROS (BNDES) 5,5% a. a. ·························································································· 0,447% a. m. ································ PERÍODO 10 anos ··························································································
- 144. ······· · · · · · · · · ···································· Reajuste Aluguel Condomínio Índice IGPM Estacionamento
- 145. ······························································ Faturamento CONDOMÍNIO ····························································································································· Local 2015 2016 2017 2018 2019 ····························································································································· Posto R$ 7.500,00 R$ 8.000,00 R$ 8.000,00 R$ 8.500,00 R$ 8.750,00 Oficina R$ 7.500,00 R$ 8.000,00 R$ 8.000,00 R$ 8.500,00 R$ 8.750,00 Hotel R$ 7.500,00 R$ 8.000,00 R$ 8.000,00 R$ 8.500,00 R$ 8.750,00 Restaurante R$ 7.500,00 R$ 8.000,00 R$ 8.000,00 R$ 8.500,00 R$ 8.750,00 Lote 01 R$ 7.500,00 R$ 8.000,00 R$ 8.000,00 R$ 8.500,00 R$ 8.750,00 Lote 02 R$ 7.500,00 R$ 8.000,00 R$ 8.000,00 R$ 8.500,00 R$ 8.750,00 Lote 03 R$ 7.500,00 R$ 8.000,00 R$ 8.000,00 R$ 8.500,00 R$ 8.750,00 Lote 04 R$ 7.500,00 R$ 8.000,00 R$ 8.000,00 R$ 8.500,00 R$ 8.750,00 Lote 05 R$ 7.500,00 R$ 8.000,00 R$ 8.000,00 R$ 8.500,00 R$ 8.750,00 Lote 06 R$ 7.500,00 R$ 8.000,00 R$ 8.000,00 R$ 8.500,00 R$ 8.750,00 Lote 07 R$ 7.500,00 R$ 8.000,00 R$ 8.000,00 R$ 8.500,00 R$ 8.750,00 Lote 08 R$ 7.500,00 R$ 8.000,00 R$ 8.000,00 R$ 8.500,00 R$ 8.750,00 Lote 09 R$ 7.500,00 R$ 8.000,00 R$ 8.000,00 R$ 8.500,00 R$ 8.750,00 Lote 10 R$ 7.500,00 R$ 8.000,00 R$ 8.000,00 R$ 8.500,00 R$ 8.750,00 Associação R$ 7.500,00 R$ 8.000,00 R$ 8.000,00 R$ 8.500,00 R$ 8.750,00 ····························································································································· TOTAL R$105.000,00 R$112.000,00 R$112.000,00 R$119.000,00 R$122.500,00
- 146. ······························································ Faturamento ESTACIONAMENTO ····························································································································· Estacion. 2015 2016 2017 2018 2019 ····························································································································· Vagas Rotativo 500 500 500 500 500 Dias 30 30 30 30 30 Tx. Ocupação 50% 50% 55% 55% 60% Valor R$ 12,00 R$ 12,50 R$ 13,00 R$ 13,50 R$ 14,00 ····························································································································· TOTAL R$90.000,00 R$93.750,00 R$107.250,00 R$111.375,00 R$126.000,00
- 147. ······························································ Faturamento COMPOSIÇÃO ···················································································· Local m2 Valor ···················································································· Posto 750 R$ 2.625 Aluguel Oficina 400 R$ 1.400 Aluguel Hotel 500 R$ 1.750 Aluguel Restaurante 300 R$ 1.050 Aluguel Lote 01 6.000 R$ 300.000 Vendido Lote 02 17.150 R$ 857.500 Vendido Lote 03 17.150 R$ 857.500 Vendido Lote 04 17.150 R$ 857.500 Vendido Lote 05 17.150 R$ 857.500 Vendido Lote 06 16.650 R$ 832.500 Vendido Lote 07 6.000 R$ 300.000 Vendido Lote 08 17.150 R$ 857.500 Vendido Lote 09 17.150 R$ 857.500 Vendido Lote 10 6.000 R$ 300.000 Vendido Associação 500 - - ····················································································
- 148. Faturamento a partir de 2015
- 149. EVOLUÇÃO DO FATURAMENTO ····························································································································· 2013 2014 2015 2016 2017 2018 2019 ····························································································································· ····························································································································· 0,00 0,00 2.421.900,00 2.556.633,00 2.724.767,31 2.864.831,02 3.089.354,19
- 150. 7% 3% ······································ Reajuste das despesas (ao ano)
- 151. 7% 3% ······································ Reajuste das despesas (ao ano)
- 152. 200 ········································································· 100 ·········································································· 0 ·········································································· 2013 2014 2015 2016 2017 2018 2019 ······································ Resultado líquido anual
- 153. ·························· Saldo líquido 4,93% ······································ Fluxo de caixa
- 154. 2015 R$ 2.400 2016 R$ 2.500 2017 R$ 2.600 2018 R$ 2.700 2019 R$ 2.800 ······································ Ponto de equilíbrio
- 155. ······························································ Indicadores de viabilidade ROI · LUCRATIVIDADE LÍQUIDA · TIR · VPL · CMPC · TAXA MÍNIMA DE ATRATIVIDADE · PAYBACK ······························································
- 156. ······························································ Indicadores de viabilidade ROI · LUCRATIVIDADE LÍQUIDA · TIR · VPL · CMPC · TAXA MÍNIMA DE ATRATIVIDADE · PAYBACK ······························································
- 157. ······························································ Indicadores de viabilidade ROI · LUCRATIVIDADE LÍQUIDA · TIR · VPL · CMPC · TAXA MÍNIMA DE ATRATIVIDADE · PAYBACK ······························································
- 158. ······························································ Indicadores de viabilidade ROI · LUCRATIVIDADE LÍQUIDA · TIR · VPL · CMPC · TAXA MÍNIMA DE ATRATIVIDADE · PAYBACK ······························································
- 159. ······························································ Indicadores de viabilidade ROI · LUCRATIVIDADE LÍQUIDA · TIR · VPL · CMPC · TAXA MÍNIMA DE ATRATIVIDADE · PAYBACK ······························································
- 160. ······························································ Indicadores de viabilidade ROI · LUCRATIVIDADE LÍQUIDA · TIR · VPL · CMPC · TAXA MÍNIMA DE ATRATIVIDADE · PAYBACK ······························································
- 161. ······························································ Indicadores de viabilidade ROI · LUCRATIVIDADE LÍQUIDA · TIR · VPL · CMPC · TAXA MÍNIMA DE ATRATIVIDADE · PAYBACK ······························································
- 162. ······························································ Indicadores de viabilidade ROI · LUCRATIVIDADE LÍQUIDA · TIR · VPL · CMPC · TAXA MÍNIMA DE ATRATIVIDADE · PAYBACK ······························································
- 163. ·························································································· CENÁRIO pessimista ··························································································
- 164. ·························································································· CENÁRIO otimista ··························································································
- 165. PROJETO viavel ‘
- 166. ······························································ Plano de ação e cronograma de implantação CRONOGRAMA ····························································································································· JFMAMJJASONDJFMAMJJASONDJFMAMJJASOND ····························································································································· 01 - Concepção Institucional .................................................................................................................................................................................. 02 - Consolidação e Viabilidade .................................................................................................................................................................................. 03 - Execução e Desenvolvimento .................................................................................................................................................................................. ····························································································································· 2011 2012 2013 ······························································
- 167. CONCLUSÃO