Flickr is a photo hosting website founded in 2004 that was later acquired by Yahoo and now hosts over 5 billion images, providing an easy way for people to organize and share their photos. The presentation discusses how Flickr is a useful PR tool for organizations and individuals to showcase their work through its large collection of quality images and easy to use interface. However, issues around copyright, advertisements, and censorship are also addressed as Flickr continues to grow in users and content.