2. Background Info
Image & video sharing and hosting site
Online community (blogging)
Created in 2004 and bought out in 2005 by
Yahoo! for $35 million
As of September 2010 claim to be hosting more
than 5 billion images

3. Features
Upload pictures to share with anyone
Can upload pictures via email so from
virtually anywhere
Tagging feature makes it easy to search for
photos by group
Maps allowing users to see exactly when and
where the picture was taken and with what
camera

4. 2 types of accounts available
Free- limited upload capabilities
Pro- $25 per year, unlimited uploads, ad-free
browsing, ability to check statistics of their
pictures

5. Users are able to make their photos available
for purchase
Many famous museums use it to get their
pictures out to the public
The White House official photographer began
using flickr in May 2009 to release White
House photos---> keeps us in the loop about
what is going on (can see Obama playing
basketball)

6. demographics
Popular with Mac and Linux users since many
photo-sharing sites require windows
22 million users every month
54% users are men 46% users are female
ages 18-34 make up 39% of users
ages 35-49 make up 31% of users

7. privacy:benefits
3 options for users
Public: Users can make their pictures
viewable to everyone
Semi-private: Users can make a list of people
they want to be able to view their pictures or
can send them straight to them if they don’t
have a flickr account
Private: Users are able to make their pictures
completely off limits to anyone besides them

8. Benefits cntd.
Users are able to delete photos whenever they
please
When people upload pictures they are asked to
determine how “safe” they are to make sure
other users aren’t offended
Attribution license- 3rd parties can use users
photos without paying them but they must
credit them for the picture

9. privacy issues
Ads that are placed on the side of the pages you are
viewing are directly related to your registration
information and or the page you are viewing
Flickr makes predictions about what you might like
based on other sites you visit, stating they look at what
other sites you visit
You are able to opt out of interest based ads as long
as you allow Yahoo! cookies to stay on your
computer

10. Privacy issues cntd.
Flickr users have to abide by the terms and service conditions of
Yahoo! which is located on Yahoo!s site not flickr
Yahoo!s privacy
Collect information using IP address and through a Yahoo! cookie
that downloads itself to your computer
Let advertisers they are in business with download cookies on to
your computer
They get info from other business associates about you so they can:
provide you with ads
contact you
conduct research on you

11. Yahoo! privacy cntd.
They provide your information
“anonymously” to internal and external clients
(wonder how you get all that spam email)
All of this was provided on the Yahoo! website
but nobody bothers to travel from flickr to
Yahoo! to read it over they just “Accept”
during registration

12. Benefits for business
Flickr allows businesses to get their name and
pictures of their business out there
New York Public Library posted on flickr
commons section and within one day they had
53,220 image views, 123 comments and 1,112
marked as peoples favorite
63% of businesses said the reason they post on
flickr is to advertise and provide a link to their
businesses website