The Display Ad of the Future: It's all about you - Marketing Land Summit 2014Tim Mayer
What does the future of online display advertising look like? A landscape very different than today’s, and one that disrupts current advertiser practices and beliefs. Ads will evolve from interruptions in other activities to voluntary views that users seek out. Ads will be more interactive, and beautiful. Ads will be connected across devices and time, and thanks to better retargeting will be more useful to your personal life. And measurement of ads will be much more complex and accurate, allowing advertisers to even more precisely tune messages to individuals – at scale. Learn how to prepare for this exciting new world of display ads like you’ve never seen.
5 Leading Strategies for Creating Credit Union Member Communications That Pro...NAFCU Services Corporation
Watch this recorded webinar to learn five strategies for taking your credit union member and prospect communications to the next level. We will show real credit union examples of these innovative enhancements that will increase opportunities for new business and members, and add value to your communications to boost ROI.
Watch the recorded webinar and learn more at http://www.nafcu.org/cathedral
The Display Ad of the Future: It's all about you - Marketing Land Summit 2014Tim Mayer
What does the future of online display advertising look like? A landscape very different than today’s, and one that disrupts current advertiser practices and beliefs. Ads will evolve from interruptions in other activities to voluntary views that users seek out. Ads will be more interactive, and beautiful. Ads will be connected across devices and time, and thanks to better retargeting will be more useful to your personal life. And measurement of ads will be much more complex and accurate, allowing advertisers to even more precisely tune messages to individuals – at scale. Learn how to prepare for this exciting new world of display ads like you’ve never seen.
5 Leading Strategies for Creating Credit Union Member Communications That Pro...NAFCU Services Corporation
Watch this recorded webinar to learn five strategies for taking your credit union member and prospect communications to the next level. We will show real credit union examples of these innovative enhancements that will increase opportunities for new business and members, and add value to your communications to boost ROI.
Watch the recorded webinar and learn more at http://www.nafcu.org/cathedral
10Feb14 - Linking SPA to Longevity - ILC-UKILC- UK
Speaking during the Autumn Statement in December 2013, the Chancellor of the Exchequer, George Osborne MP, confirmed plans which would mean that people should spend a third of their adult lives in retirement.
The 2013 Draft Pensions Bill, currently going through the House of Lords, proposes five-year reviews of the State Pension Age (SPA) with the aim of maintaining the proportion of adult life spent in receipt of a state pension based on increasing life expectancy.
In the UK, reductions in mortality have been accompanied by increased life expectancies over the last century. Between 1911 to 2010, life expectancy in the UK has increased from 49.4 to 78.5 for men and from 53.1 to 82.4 for women. The Chancellor confirmed that the date when the state pension age rises to 68 will be brought forward to the mid-2030s - it had not been due to kick in until 2046 - and the state pension age could rise to 69 by the late 2040s.
A growing number of countries are beginning to link pension age with increases in life expectancy to address the financial impact of an ageing population. Across the OECD, countries are raising retirement ages as life expectancy increases. By 2050, the average state pension age will rise from 63 for men and 62 for women to almost 65 for both sexes. A number of countries in the European Union have linked pension benefits with life expectancy including Spain, Italy, Czech Republic, Denmark, Greece and the Netherlands.
It has been estimated that, from 2007 to 2032, the public expenditure on pensions and related benefits will rise from 4.7% of Gross Domestic Product (GDP) to 6.2%.
But whilst increasing the State Pension Age appears to be a logical step to addressing the financial challenges of an ageing population, the complex interplay of factors impacting on retirement and workforce participation cannot be ignored.
Our event considered some of these challenges such as:
How can increasing the State Pension Age be fair when significant numbers of poorer citizens will reach this age in ill-health (or not at all)?
Which groups lose out most by an increase in state pension age?
How can we respond to the fairness challenge?
The appropriateness of different measures of life expectancy (cohort life expectancy; period life expectancy; healthy life expectancy; disability free life expectancy).
Will increasing the State Pension Age reduce the dependency ratio and extend working lives?
What will be the fiscal impact if an increasing number older people find themselves unable to work and needing to access working age benefits?
At the event, we heared from the Minister for Pensions, Steve Webb MP; ILC-UK Research Fellow, Ben Franklin; Dr Craig Berry, ILC-UK Fellow and Research Fellow at the University of Sheffield; Camilla Williamson, Age UK’s Development and Support Manager, Knowledge Transfer; Professor John MacInnes, a social demographer and Professor of Sociology at the University of Edinburgh.
How to Standout from All the Other Affiliates with Your Email MarketingEmail Delivered
There is a real niche for the affiliate email marketer who offers value over and above what the competition is doing. There are 7 ways to use your email marketing to crush your competition and bring in consistent revenue from affiliate marketing.
10Feb14 - Linking SPA to Longevity - ILC-UKILC- UK
Speaking during the Autumn Statement in December 2013, the Chancellor of the Exchequer, George Osborne MP, confirmed plans which would mean that people should spend a third of their adult lives in retirement.
The 2013 Draft Pensions Bill, currently going through the House of Lords, proposes five-year reviews of the State Pension Age (SPA) with the aim of maintaining the proportion of adult life spent in receipt of a state pension based on increasing life expectancy.
In the UK, reductions in mortality have been accompanied by increased life expectancies over the last century. Between 1911 to 2010, life expectancy in the UK has increased from 49.4 to 78.5 for men and from 53.1 to 82.4 for women. The Chancellor confirmed that the date when the state pension age rises to 68 will be brought forward to the mid-2030s - it had not been due to kick in until 2046 - and the state pension age could rise to 69 by the late 2040s.
A growing number of countries are beginning to link pension age with increases in life expectancy to address the financial impact of an ageing population. Across the OECD, countries are raising retirement ages as life expectancy increases. By 2050, the average state pension age will rise from 63 for men and 62 for women to almost 65 for both sexes. A number of countries in the European Union have linked pension benefits with life expectancy including Spain, Italy, Czech Republic, Denmark, Greece and the Netherlands.
It has been estimated that, from 2007 to 2032, the public expenditure on pensions and related benefits will rise from 4.7% of Gross Domestic Product (GDP) to 6.2%.
But whilst increasing the State Pension Age appears to be a logical step to addressing the financial challenges of an ageing population, the complex interplay of factors impacting on retirement and workforce participation cannot be ignored.
Our event considered some of these challenges such as:
How can increasing the State Pension Age be fair when significant numbers of poorer citizens will reach this age in ill-health (or not at all)?
Which groups lose out most by an increase in state pension age?
How can we respond to the fairness challenge?
The appropriateness of different measures of life expectancy (cohort life expectancy; period life expectancy; healthy life expectancy; disability free life expectancy).
Will increasing the State Pension Age reduce the dependency ratio and extend working lives?
What will be the fiscal impact if an increasing number older people find themselves unable to work and needing to access working age benefits?
At the event, we heared from the Minister for Pensions, Steve Webb MP; ILC-UK Research Fellow, Ben Franklin; Dr Craig Berry, ILC-UK Fellow and Research Fellow at the University of Sheffield; Camilla Williamson, Age UK’s Development and Support Manager, Knowledge Transfer; Professor John MacInnes, a social demographer and Professor of Sociology at the University of Edinburgh.
How to Standout from All the Other Affiliates with Your Email MarketingEmail Delivered
There is a real niche for the affiliate email marketer who offers value over and above what the competition is doing. There are 7 ways to use your email marketing to crush your competition and bring in consistent revenue from affiliate marketing.
Bloom Fringe Festival Dublin 2015 - All you need to know Elish Godley
All you need to know , open call for the 2015 Bloom Fringe Event in Dublin this June Bank Holiday. Event cluster that features guerrilla gardening, urban interventions, city art installations, tours, workshops,talks and activated citizenry via community led events.
Benevolent Societies presentation on WK social media, 8 July 2010Rob Dyson
Some of this overlaps with other presentations I have uploaded - *but* there is lots new content and it's serves as a 'summary' of how Whizz-Kidz employs all of it's social media platforms; including some experimentation in fundraising via Soc Med.
14. Goal #fiaf12:
Increase awareness of Flanders as a festival destination
Bring online influencers to Flanders to experience the
festival scene & stimulate conversation about Flanders
15. Target markets
Denmark and Sweden
UK The Netherlands
USA
Germany
Austria
France
Russia
China
Spain
Japan Italy
India
18. Biggest blogtrip in the world
100 Bloggers from 13 countries
Key influencers in music, travel, lifestyle, social
media
Personal program for every blogger: a unique
festival experience + touristic tips
19. Biggest blogtrip in the world
Selection ‘key influencers’ based on:
Online reach and audience
Used networks (Twitter, Instagram, Blog,
Facebook, mix, …)
Match #fiaf12
Personality & passion
Location and language
21. Biggest blogtrip in the world: return
Connection with bloggers as festival buddies
Authentic stories about festivals & destination
Happy bloggers & inspiration for their followers
‘Ambassadors’ for Flanders
31. Some numbers
Number of written blogposts: 257 (so far)
Number of unique visitors: > 7.500.000
Total reach of blogposts: > 11.500.000
Number of Facebook fans of all bloggers: > 300.000
Number of Twitter fans of all bloggers: > 550.000
32. 257 blogposts
173 travel blogposts: reach of > 7.500.000
75 music blogposts: reach of > 3.500.000
9 lifestyle blogposts: reach of > 450.000
41. Flanders festival express competition
279 people entered the
competition
9.666 new FB fans
13.394 stories posted by
11.904 different people
Potential reach of 4.8 million
43. Flanders festival express
Engagement on the page is
2.96%: 3 times the average
interaction on facebook.
Ambassadors for Flanders
Earned media in Spain,
Netherlands, Austria, Germany,
Italy
47. 2. Relation with bloggers
• Start inviting them in time to catch some big fish
• Clearly talk about expectations:
• What can they expect in the destination
• What return is expected: articles, mentions, backlinks,
conversation, analytics
• Keep in touch with them & inform them on future projects
48. 3: Roles for foreign offices
• Reach, connect and engage
local bloggers
• Activate local media!!
51. 6. Involve (local) partners more
-> stimulate them to get involved in conversation
@visitgent @visitantwerp @visitbrussels @visitleuven @visitbruges @visitmechelen
@rockwerchter @pukkelpop @trackgent ….
52. 7. Involve Flemish bloggers / geeks / ambassadors
/expats who are passionate about the destination
or specific product
53. 8. Make stories visible for everyone (not only
people who follow blogs and use twitter)
Bring everything together on website