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FIVE STRATEGIES TO MONETIZE YOUR PATENT PORTFOLIO ON A SMALL CLIENT BUDGETMichael A. Shimokaji WWW.SHIMOKAJI.COM 1
OVERVIEW•PORTFOLIO ASSESSMENT•LICENSING OR SALE –PATENT BROKER•LICENSING OR SALE –DO IT YOURSELF•LITIGATION –NONPRACTICING ENTITY•LITIGATION –DO IT YOURSELF WWW.SHIMOKAJI.COM
PORTFOLIO ASSESSMENT•What’s In Your Portfolio Group patents by technology For each group – How many US patents/applications How many foreign patents/applications WWW.SHIMOKAJI.COM 3
PORTFOLIO ASSESSMENT•Who Are Your Primary Competitors For each group of your patents – Who are the primary US competitors Who are the primary foreign competitors WWW.SHIMOKAJI.COM 4
PORTFOLIO ASSESSMENT•Who Are Your Primary Competitors Factors to consider – Number of patents in technology area Number of forward citations of your patents WWW.SHIMOKAJI.COM 5
PORTFOLIO ASSESSMENT•What is the Market Size For each technology group – Number of product units being sold by all Gross revenue being generated by all WWW.SHIMOKAJI.COM 6
PORTFOLIO ASSESSMENT•Who/What is Infringing Your Portfolio Claim charts are needed – Prepared by a patent professional, not client Neutral presentation, not as an advocate WWW.SHIMOKAJI.COM 7
PORTFOLIO ASSESSMENT•If No Infringement Found Next strategy steps will be difficult to achieve WWW.SHIMOKAJI.COM 8
LICENSING OR SALEPATENT BROKER•What is a Patent Broker Assist buyers and sellers of patent portfolios Some only represent sellers Most are NOT interested in licensing WWW.SHIMOKAJI.COM 9
LICENSING OR SALEPATENT BROKER•What Value Does a Patent Broker Provide Access to known buyers and sellers Marketing and sales infrastructure Marketing and sales expertise Eliminates your time commitment WWW.SHIMOKAJI.COM 10
LICENSING OR SALEPATENT BROKER•What Do Patent Brokers Charge Most charge a success fee based on a percentage of the transaction price Percentages vary –in the range of 15% to 35% Out of pocket costs (e.g., marketing) are not extra WWW.SHIMOKAJI.COM 11
LICENSING OR SALEPATENT BROKER•What Do Patent Brokers Charge Some charge an up front fee Fees vary –up to around $25K WWW.SHIMOKAJI.COM 12
LICENSING OR SALEPATENT BROKER•What Do Patent Brokers Look For Evidence of use/infringement Standard essential patents Large revenue market High tech portfolios WWW.SHIMOKAJI.COM 13
LICENSING OR SALEDO IT YOURSELF•Why Do It Yourself Save money on the broker fee Your portfolio is not what a broker seeks WWW.SHIMOKAJI.COM 14
LICENSING OR SALEDO IT YOURSELF•How To Do It Yourself Create marketing package –why a buyer should buy Why should a buyer buy your portfolio WWW.SHIMOKAJI.COM 15
LICENSING OR SALEDO IT YOURSELF•How To Do It Yourself Identify potential buyers Your competitors Patentees who have cited your patents Non-practicing entities WWW.SHIMOKAJI.COM 16
LICENSING OR SALEDO IT YOURSELF•How To Do It Yourself Establish a sales price Comparable sales WWW.SHIMOKAJI.COM 17
LICENSING OR SALEDO IT YOURSELF•How To Do It Yourself Establish a sales mechanism Offer at an established price Take all bids WWW.SHIMOKAJI.COM 18
LICENSING OR SALEDO IT YOURSELF•How To Do It Yourself Negotiate and close WWW.SHIMOKAJI.COM 19
LITIGATIONNON-PRACTICING ENTITY•What is a Non-Practicing Entity They come in many forms Some aggregate patents for defensive purposes Others are combinations of operating companies WWW.SHIMOKAJI.COM 20
LITIGATIONNON-PRACTICING ENTITY•What Value Does an NPE Provide Similar to patent brokers Saves you time Saves you up front out of pocket costs WWW.SHIMOKAJI.COM 21
LITIGATIONNON-PRACTICING ENTITY•What Value Does an NPE Provide Similar to patent brokers Provides insulation against counterclaims Provides litigation management expertise WWW.SHIMOKAJI.COM 22
LITIGATIONNON-PRACTICING ENTITY•What Do NPEs Charge Varies –But Often a Percentage of Net Recovery Percentage may be 40% or more WWW.SHIMOKAJI.COM 23
LITIGATIONNON-PRACTICING ENTITY•What Do NPEs Look For Same as patent brokers But with greater emphasis on infringement WWW.SHIMOKAJI.COM 24
LITIGATIONDO IT YOURSELF•Why Do It Yourself Save money on the NPE fee Your portfolio is not what an NPE seeks WWW.SHIMOKAJI.COM 25
LITIGATIONDO IT YOURSELF•How To Do It Yourself Create a marketing package –FOR ATTORNEYS Emphasis on claim charts WWW.SHIMOKAJI.COM 26
LITIGATIONDO IT YOURSELF•How To Do It Yourself You want to “sell” your case to a contingency law firm Make the law firm’s due diligence easy WWW.SHIMOKAJI.COM 27
LITIGATIONDO IT YOURSELF•How To Do It Yourself Identify potential law firms Internet search Referrals from your patent prosecution counsel WWW.SHIMOKAJI.COM 28
LITIGATIONDO IT YOURSELF•How To Do It Yourself “Sales” mechanism Smile and dial WWW.SHIMOKAJI.COM 29
LITIGATIONDO IT YOURSELF•How To Do It Yourself Concurrent licensing and litigation Some infringers resolved through licensing Other infringers resolved through litigation WWW.SHIMOKAJI.COM 30
QUESTIONS WWW.SHIMOKAJI.COM 31

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FIVE STRATEGIES TO MONETIZE YOUR PATENT PORTFOLIO ON A SMALL CLIENT BUDGET - by Michael Shimokaji www.shimokaji.com

  • 1. FIVE STRATEGIES TO MONETIZE YOUR PATENT PORTFOLIO ON A SMALL CLIENT BUDGETMichael A. Shimokaji WWW.SHIMOKAJI.COM 1
  • 2. OVERVIEW•PORTFOLIO ASSESSMENT•LICENSING OR SALE –PATENT BROKER•LICENSING OR SALE –DO IT YOURSELF•LITIGATION –NONPRACTICING ENTITY•LITIGATION –DO IT YOURSELF WWW.SHIMOKAJI.COM
  • 3. PORTFOLIO ASSESSMENT•What’s In Your Portfolio Group patents by technology For each group – How many US patents/applications How many foreign patents/applications WWW.SHIMOKAJI.COM 3
  • 4. PORTFOLIO ASSESSMENT•Who Are Your Primary Competitors For each group of your patents – Who are the primary US competitors Who are the primary foreign competitors WWW.SHIMOKAJI.COM 4
  • 5. PORTFOLIO ASSESSMENT•Who Are Your Primary Competitors Factors to consider – Number of patents in technology area Number of forward citations of your patents WWW.SHIMOKAJI.COM 5
  • 6. PORTFOLIO ASSESSMENT•What is the Market Size For each technology group – Number of product units being sold by all Gross revenue being generated by all WWW.SHIMOKAJI.COM 6
  • 7. PORTFOLIO ASSESSMENT•Who/What is Infringing Your Portfolio Claim charts are needed – Prepared by a patent professional, not client Neutral presentation, not as an advocate WWW.SHIMOKAJI.COM 7
  • 8. PORTFOLIO ASSESSMENT•If No Infringement Found Next strategy steps will be difficult to achieve WWW.SHIMOKAJI.COM 8
  • 9. LICENSING OR SALEPATENT BROKER•What is a Patent Broker Assist buyers and sellers of patent portfolios Some only represent sellers Most are NOT interested in licensing WWW.SHIMOKAJI.COM 9
  • 10. LICENSING OR SALEPATENT BROKER•What Value Does a Patent Broker Provide Access to known buyers and sellers Marketing and sales infrastructure Marketing and sales expertise Eliminates your time commitment WWW.SHIMOKAJI.COM 10
  • 11. LICENSING OR SALEPATENT BROKER•What Do Patent Brokers Charge Most charge a success fee based on a percentage of the transaction price Percentages vary –in the range of 15% to 35% Out of pocket costs (e.g., marketing) are not extra WWW.SHIMOKAJI.COM 11
  • 12. LICENSING OR SALEPATENT BROKER•What Do Patent Brokers Charge Some charge an up front fee Fees vary –up to around $25K WWW.SHIMOKAJI.COM 12
  • 13. LICENSING OR SALEPATENT BROKER•What Do Patent Brokers Look For Evidence of use/infringement Standard essential patents Large revenue market High tech portfolios WWW.SHIMOKAJI.COM 13
  • 14. LICENSING OR SALEDO IT YOURSELF•Why Do It Yourself Save money on the broker fee Your portfolio is not what a broker seeks WWW.SHIMOKAJI.COM 14
  • 15. LICENSING OR SALEDO IT YOURSELF•How To Do It Yourself Create marketing package –why a buyer should buy Why should a buyer buy your portfolio WWW.SHIMOKAJI.COM 15
  • 16. LICENSING OR SALEDO IT YOURSELF•How To Do It Yourself Identify potential buyers Your competitors Patentees who have cited your patents Non-practicing entities WWW.SHIMOKAJI.COM 16
  • 17. LICENSING OR SALEDO IT YOURSELF•How To Do It Yourself Establish a sales price Comparable sales WWW.SHIMOKAJI.COM 17
  • 18. LICENSING OR SALEDO IT YOURSELF•How To Do It Yourself Establish a sales mechanism Offer at an established price Take all bids WWW.SHIMOKAJI.COM 18
  • 19. LICENSING OR SALEDO IT YOURSELF•How To Do It Yourself Negotiate and close WWW.SHIMOKAJI.COM 19
  • 20. LITIGATIONNON-PRACTICING ENTITY•What is a Non-Practicing Entity They come in many forms Some aggregate patents for defensive purposes Others are combinations of operating companies WWW.SHIMOKAJI.COM 20
  • 21. LITIGATIONNON-PRACTICING ENTITY•What Value Does an NPE Provide Similar to patent brokers Saves you time Saves you up front out of pocket costs WWW.SHIMOKAJI.COM 21
  • 22. LITIGATIONNON-PRACTICING ENTITY•What Value Does an NPE Provide Similar to patent brokers Provides insulation against counterclaims Provides litigation management expertise WWW.SHIMOKAJI.COM 22
  • 23. LITIGATIONNON-PRACTICING ENTITY•What Do NPEs Charge Varies –But Often a Percentage of Net Recovery Percentage may be 40% or more WWW.SHIMOKAJI.COM 23
  • 24. LITIGATIONNON-PRACTICING ENTITY•What Do NPEs Look For Same as patent brokers But with greater emphasis on infringement WWW.SHIMOKAJI.COM 24
  • 25. LITIGATIONDO IT YOURSELF•Why Do It Yourself Save money on the NPE fee Your portfolio is not what an NPE seeks WWW.SHIMOKAJI.COM 25
  • 26. LITIGATIONDO IT YOURSELF•How To Do It Yourself Create a marketing package –FOR ATTORNEYS Emphasis on claim charts WWW.SHIMOKAJI.COM 26
  • 27. LITIGATIONDO IT YOURSELF•How To Do It Yourself You want to “sell” your case to a contingency law firm Make the law firm’s due diligence easy WWW.SHIMOKAJI.COM 27
  • 28. LITIGATIONDO IT YOURSELF•How To Do It Yourself Identify potential law firms Internet search Referrals from your patent prosecution counsel WWW.SHIMOKAJI.COM 28
  • 29. LITIGATIONDO IT YOURSELF•How To Do It Yourself “Sales” mechanism Smile and dial WWW.SHIMOKAJI.COM 29
  • 30. LITIGATIONDO IT YOURSELF•How To Do It Yourself Concurrent licensing and litigation Some infringers resolved through licensing Other infringers resolved through litigation WWW.SHIMOKAJI.COM 30