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TABLE OF CONTENTS
Fitzburg Tire Company overview
Known facts: Strenghts and Weaknesses
Solutions
1
2
3
1. FITZBURG TIRE COMPANY
• AMERICAN COMPANY BASED IN PHILADELPHIA,
PENNSYLVANIA
• NEW PLANT IN CUERNAVACA, MEXICO
NAMES AND POSITIONS
• PARTICIPANTS:
- MAX BIERMAN, CONSTRUCTION MANAGER
- LEOPOLDO SANHEZ GARCIA, CHIEF ENGINEER
• MENTIONNED:
- MAESTRO MIGUEL MUNOZ, SUBCONTRACTOR
- ANN BLOCK, VP OVERSEAS OPERATIONS
- JOHN PERKINS, ASSISTANT OF GENERAL
CONSTRUCTOR MANAGER
PROBLEMS
• SCHEDULE
• COST
• WORK REQUIRED TO BE REDONE
DOCUMENTS
• DIALOGUE BETWEEN MAX AND LEOPOLDO
• MEMO FROM SEÑOR GARCIA TO MR BIERMAN
• MEMO FROM MAX BIERMAN TO LEOPOLDO SANCHEZ GARCIA
• BIERMAN’S PROGRESS REPORT TO ANN BLOCK
• MEMO FROM SANCHEZ GARCIA TO MAX BIERMAN
STATEMENT OF PROBLEMS
2. STRENGHTS AND WEAKNESSES
STRENGHTS
Intercultural differences
• In Mexico, better do the job well than quickly
Communication
• Monthly reports with Philadelphia
Management
• Strict Management instructions from Philadelphia
Ethics
• The American point of view: You are responsible for your mistakes
WEAKNESSES
Intercultural Differences
• 90-minutes « siesta break »
• Mexican work rhythm: too slow
• USA/Mexico: a different work education
Communication
• Language barrier
Management
• Lack of supervision
• Lack of managing experience
• Hostility at work: not the right choice in Mexico
Ethics
• Faults never come from only one person
MEXICAN PLANT SITUATION OVERALL*
Cuernavaca plant
Strenghts Weaknesses
*Considering current state of progress
and management decisions
3. OPTIONS
Fight
Weaknesses:
1. Arrange a cooperation with a management in Mexico
2. Increase supervision, diminish the use of sub-contractors
3. Replace the American manager by a Mexican
4. Replace John by a more experienced supervisor
5. Compose management head only of Spanish and English speakers

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Fitzberg tire company - Case Study #1

  • 1.
  • 2. TABLE OF CONTENTS Fitzburg Tire Company overview Known facts: Strenghts and Weaknesses Solutions 1 2 3
  • 3. 1. FITZBURG TIRE COMPANY • AMERICAN COMPANY BASED IN PHILADELPHIA, PENNSYLVANIA • NEW PLANT IN CUERNAVACA, MEXICO
  • 4. NAMES AND POSITIONS • PARTICIPANTS: - MAX BIERMAN, CONSTRUCTION MANAGER - LEOPOLDO SANHEZ GARCIA, CHIEF ENGINEER • MENTIONNED: - MAESTRO MIGUEL MUNOZ, SUBCONTRACTOR - ANN BLOCK, VP OVERSEAS OPERATIONS - JOHN PERKINS, ASSISTANT OF GENERAL CONSTRUCTOR MANAGER
  • 5. PROBLEMS • SCHEDULE • COST • WORK REQUIRED TO BE REDONE
  • 6. DOCUMENTS • DIALOGUE BETWEEN MAX AND LEOPOLDO • MEMO FROM SEÑOR GARCIA TO MR BIERMAN • MEMO FROM MAX BIERMAN TO LEOPOLDO SANCHEZ GARCIA • BIERMAN’S PROGRESS REPORT TO ANN BLOCK • MEMO FROM SANCHEZ GARCIA TO MAX BIERMAN
  • 8. 2. STRENGHTS AND WEAKNESSES
  • 9. STRENGHTS Intercultural differences • In Mexico, better do the job well than quickly Communication • Monthly reports with Philadelphia Management • Strict Management instructions from Philadelphia Ethics • The American point of view: You are responsible for your mistakes
  • 10. WEAKNESSES Intercultural Differences • 90-minutes « siesta break » • Mexican work rhythm: too slow • USA/Mexico: a different work education Communication • Language barrier Management • Lack of supervision • Lack of managing experience • Hostility at work: not the right choice in Mexico Ethics • Faults never come from only one person
  • 11. MEXICAN PLANT SITUATION OVERALL* Cuernavaca plant Strenghts Weaknesses *Considering current state of progress and management decisions
  • 12. 3. OPTIONS Fight Weaknesses: 1. Arrange a cooperation with a management in Mexico 2. Increase supervision, diminish the use of sub-contractors 3. Replace the American manager by a Mexican 4. Replace John by a more experienced supervisor 5. Compose management head only of Spanish and English speakers