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IN INTRODUCINGWITH…
                   ASSOCIATION AN…


  NZ Fitness Analysis
       Fit ‘N’ Well
            ‘09        ...
The Fitness Industry Is
            CHANGING!!!!

The way people choose to work out is not the same as it used to be.

  T...
The Good Old Days have gone…




            http://images.businessweek.com/ss/07/01/0130_lifeafter_sports/image/04_arnold...
We are entering an age where people are opting for
group exercise…

                                    AEROBICS IS IN



...
Recession is upon us…
           We need to adapt to the current environment
         Taking what we offer as a Facility t...
Our Destination?




http://www.aboutaustralia.com/a2it_package/images/travel/L24n.jpg
http://www.coldwatergolf.com/docs/uncle%20sam.jpg
People first: You, our team, are the most important facet of our
                            business



                 ...
So read the industry analysis report prepared by
              Appleton Marketing Consultants




And come along to the me...
Free Food, and Drinks Provided.
    Courtesy of the Management Team Here at Fit ‘N’ Well
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Nz Fitness Analysis 09

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Nz Fitness Analysis 09

  1. 1. IN INTRODUCINGWITH… ASSOCIATION AN… NZ Fitness Analysis Fit ‘N’ Well ‘09 Australia Shane Appleton 1274505
  2. 2. The Fitness Industry Is CHANGING!!!! The way people choose to work out is not the same as it used to be. The emphasis is no longer on heavy weight lifting, body building institutions…
  3. 3. The Good Old Days have gone… http://images.businessweek.com/ss/07/01/0130_lifeafter_sports/image/04_arnold.jpg The Days Of ARNOLD
  4. 4. We are entering an age where people are opting for group exercise… AEROBICS IS IN http://www.yarracity.vic.gov.au/Leisure/images/Group-fitness.jpg http://www.shapeuptraining.com/images/groupfitness.jpg http://fusionfitness.biz/1gf.jpg http://www.dreamnotoftoday.com/wp-content/uploads/2008/01/simmons.jpg
  5. 5. Recession is upon us… We need to adapt to the current environment Taking what we offer as a Facility to the next level Above and beyond our competitors. Expansion into a new exciting marketplace could help us improve our service, and better understand our cliental. Obesity Only 10% of all New Zealanders currently hold Gym Memberships, and Obesity is as much of an issue in NZ as it is worldwide. This leaves a large number of kiwis to target and pull into the market.
  6. 6. Our Destination? http://www.aboutaustralia.com/a2it_package/images/travel/L24n.jpg
  7. 7. http://www.coldwatergolf.com/docs/uncle%20sam.jpg
  8. 8. People first: You, our team, are the most important facet of our business That’s Why We need your help and ideas on how and why you think we should, or shouldn’t, carry out this venture. http://schools.look4.net.nz/geography/country_information/outline_maps/files_OM/newz.jpg
  9. 9. So read the industry analysis report prepared by Appleton Marketing Consultants And come along to the meeting, scheduled for Next Wednesday, 27-05-09. Your input is critical, and would be greatly appreciated. http://www.heraldry.ws/gif/appleton-mass.gif
  10. 10. Free Food, and Drinks Provided. Courtesy of the Management Team Here at Fit ‘N’ Well

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