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Nz Fitness Analysis 09
1. IN INTRODUCINGWITH…
ASSOCIATION AN…
NZ Fitness Analysis
Fit ‘N’ Well
‘09 Australia
Shane Appleton 1274505
2. The Fitness Industry Is
CHANGING!!!!
The way people choose to work out is not the same as it used to be.
The emphasis is no longer on heavy weight lifting, body building
institutions…
3. The Good Old Days have gone…
http://images.businessweek.com/ss/07/01/0130_lifeafter_sports/image/04_arnold.jpg
The Days Of ARNOLD
4. We are entering an age where people are opting for
group exercise…
AEROBICS IS IN
http://www.yarracity.vic.gov.au/Leisure/images/Group-fitness.jpg http://www.shapeuptraining.com/images/groupfitness.jpg
http://fusionfitness.biz/1gf.jpg
http://www.dreamnotoftoday.com/wp-content/uploads/2008/01/simmons.jpg
5. Recession is upon us…
We need to adapt to the current environment
Taking what we offer as a Facility to the next level
Above and beyond our competitors.
Expansion into a new exciting marketplace could help us improve our
service, and better understand our cliental.
Obesity
Only 10% of all New Zealanders currently hold Gym Memberships, and
Obesity is as much of an issue in NZ as it is worldwide.
This leaves a large number of kiwis to target and pull into the market.
8. People first: You, our team, are the most important facet of our
business
That’s Why
We need your help and ideas on how
and why you think we should, or
shouldn’t, carry out this venture.
http://schools.look4.net.nz/geography/country_information/outline_maps/files_OM/newz.jpg
9. So read the industry analysis report prepared by
Appleton Marketing Consultants
And come along to the meeting, scheduled for Next
Wednesday, 27-05-09.
Your input is critical, and would be greatly appreciated.
http://www.heraldry.ws/gif/appleton-mass.gif
10. Free Food, and Drinks Provided.
Courtesy of the Management Team Here at Fit ‘N’ Well