NZ Fitness Analysis
Fit ‘N’ Well
Shane Appleton 1274505
The Fitness Industry Is
The way people choose to work out is not the same as it used to be.
The emphasis is no longer on heavy weight lifting, body building
The Good Old Days have gone…
The Days Of ARNOLD
We are entering an age where people are opting for
AEROBICS IS IN
Recession is upon us…
We need to adapt to the current environment
Taking what we offer as a Facility to the next level
Above and beyond our competitors.
Expansion into a new exciting marketplace could help us improve our
service, and better understand our cliental.
Only 10% of all New Zealanders currently hold Gym Memberships, and
Obesity is as much of an issue in NZ as it is worldwide.
This leaves a large number of kiwis to target and pull into the market.
People first: You, our team, are the most important facet of our
We need your help and ideas on how
and why you think we should, or
shouldn’t, carry out this venture.
So read the industry analysis report prepared by
Appleton Marketing Consultants
And come along to the meeting, scheduled for Next
Your input is critical, and would be greatly appreciated.
Free Food, and Drinks Provided.
Courtesy of the Management Team Here at Fit ‘N’ Well