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修訂日期:103.12.30;修訂版次:第 23 版
附件一
「創新創業激勵計畫」
創業構想書
(1) 創業構想書以簡報呈現,含封面頁,以 20 頁為上限(封面頁如下)
姓名 所屬單位
領隊
團隊成員
團隊成員
團隊成員
團隊成員
(2) 創業構想書內容規劃模版如下:
主辦單位所提供之模版僅供參考,重點與格式可自行修正,無須完全依所列模板
的格式準備構想書,但建議包含下列內容:產品構想、目標市場、競爭優勢分析、營
運模式、財務評估、團隊陣容介紹。參與選拔之團隊,亦可附上 1~3 分鐘介紹影片連
結:(非必填,但提供影片有利於審 ,請上傳至查 Youtube 網站,並將影片 燒錄檔
為光 寄送至主辦單位碟 )
1. 品構想 明:產 說
1.1. 該產品/服務能解決顧客什麼問題?滿足何種需求?
1.2. 產品/服務之創新性與核心技術
1.3. 核心技術之可行性或授權使用之自由度
1.4. 是否已有發展原型或經概念驗證?若無,請簡述概念驗證之計畫。
2. 目標市場與規模大小、競爭優勢分析:
2.1. 目標市場與規模
2.2. 既有及潛在主要競爭者之市佔率與優、劣勢
2.3. 本案產品/服務之競爭優勢與預估市佔率
3. 營運模式:
3.1. 產品如何製造、銷售或進入通路
3.2. 如何取得第一筆訂單
3.3. 成本與定價策略
1
修訂日期:103.12.30;修訂版次:第 23 版
3.4. 如何獲利
3.5. 短、中、長期之營運規劃
4. 財務規劃:
4.1. 公司資金結構(包括自有資金、貸款金額…等)
4.2. 收入來源(技術授權、授權經銷或是自行銷售?)
4.3. 資金使用方式/比例
4.4. 財務預測
5. 團隊陣容介紹與獲獎經 :歷
5.1. 團隊成員組成與主責業務分工
5.2. 團隊成員獲獎經歷
5.3. 是否有非團隊成員之合作夥伴(例如業師與顧問…等)
5.4. 團隊掌握之產品相關專利
2

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創業學堂 科技部創新創業激勵計畫(Fiti)-附件一創業構想書-詹翔霖教授

  • 1. 修訂日期:103.12.30;修訂版次:第 23 版 附件一 「創新創業激勵計畫」 創業構想書 (1) 創業構想書以簡報呈現,含封面頁,以 20 頁為上限(封面頁如下) 姓名 所屬單位 領隊 團隊成員 團隊成員 團隊成員 團隊成員 (2) 創業構想書內容規劃模版如下: 主辦單位所提供之模版僅供參考,重點與格式可自行修正,無須完全依所列模板 的格式準備構想書,但建議包含下列內容:產品構想、目標市場、競爭優勢分析、營 運模式、財務評估、團隊陣容介紹。參與選拔之團隊,亦可附上 1~3 分鐘介紹影片連 結:(非必填,但提供影片有利於審 ,請上傳至查 Youtube 網站,並將影片 燒錄檔 為光 寄送至主辦單位碟 ) 1. 品構想 明:產 說 1.1. 該產品/服務能解決顧客什麼問題?滿足何種需求? 1.2. 產品/服務之創新性與核心技術 1.3. 核心技術之可行性或授權使用之自由度 1.4. 是否已有發展原型或經概念驗證?若無,請簡述概念驗證之計畫。 2. 目標市場與規模大小、競爭優勢分析: 2.1. 目標市場與規模 2.2. 既有及潛在主要競爭者之市佔率與優、劣勢 2.3. 本案產品/服務之競爭優勢與預估市佔率 3. 營運模式: 3.1. 產品如何製造、銷售或進入通路 3.2. 如何取得第一筆訂單 3.3. 成本與定價策略 1
  • 2. 修訂日期:103.12.30;修訂版次:第 23 版 3.4. 如何獲利 3.5. 短、中、長期之營運規劃 4. 財務規劃: 4.1. 公司資金結構(包括自有資金、貸款金額…等) 4.2. 收入來源(技術授權、授權經銷或是自行銷售?) 4.3. 資金使用方式/比例 4.4. 財務預測 5. 團隊陣容介紹與獲獎經 :歷 5.1. 團隊成員組成與主責業務分工 5.2. 團隊成員獲獎經歷 5.3. 是否有非團隊成員之合作夥伴(例如業師與顧問…等) 5.4. 團隊掌握之產品相關專利 2