Demand & GDP in step, GDP forecast more positive
(GDP Source: Oxford Economics)
2013 2014f 2015f
2013 Actual Markets telling an Occupancy Story
2014 Forecast: Time for rate growth
Feb 2014 edition – local currency
• Demand: Remains strong – increasing international
arrivals; EU economic improvements
• ADR: No real rate recovery, opportunities exist
• Supply: Limited growth in most markets
• Forecast: ADR growth across most markets
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