The document describes the David J. Anderson School of Management, which provides management training and curriculum. It focuses on a "Fit for Purpose" framework that teaches businesses how to identify customer needs, segment customers, design products and services to meet those needs, and manage ongoing fitness. The school offers open enrollment and on-site training courses taught by authors David J. Anderson and Alexei Zheglov to help organizations apply these concepts. Upcoming public courses on the "Fit for Purpose" method are listed for 2020 in Bilbao, Spain and Seattle, USA.

1. Copyright David J. Anderson School of Management Inc.
Version 1.2 November 2019
Fit for Purpose
How Modern Businesses Find, Satisfy &
Keep Customers

2. Copyright David J. Anderson School of Management Inc.
About Us
We pride ourselves on our pragmatic, actionable,
evidence-based guidance.
Our methods and frameworks have been put to the test for
well over a decade, at a variety of companies in different
departments, industries and countries.
Curriculum is designed to teach approaches and specific
practices you can take away and implement immediately!
We offer open-enrollment classes at our two training
centers, Seattle in the U.S. and Bilbao, Spain in Europe . We
also provide on-site training and custom solutions to help
clients solve problems with our approach.
Whether you want more effective managers or workshops
with us to address immediate needs, we can help.
The David J Anderson School of
Management is a management
development business focused on
training managers to make better
decisions. Top management
professionals such as David J Anderson
teach curriculum based on award-
winning thought leadership and
methods. Our alumni are equipped to
develop custom solutions for their
organization.

3. Copyright David J. Anderson School of Management Inc.
1. Identify Customer Purpose
2. Segment by Customer Purposes
3. Identify Customer’s Fitness Criteria
4. Design, Implement and Deliver your
Product or Service to Satisfy your
Customer’s Purpose(s)
5. Manage the System to Maintain and
Increase Product or Service Fitness
Fit for Purpose Framework deepens your understanding of why your
customers select you and guides the development of your ability to
satisfy their needs.
Our 2-day Fit for Purpose training and
custom versions teach the decision
framework through explanation,
examples and exercises.
We have designed the training to
ensure students understand the model
and how it works.
Fit for Purpose

4. Copyright David J. Anderson School of Management Inc.
Abilities you gain: • Assess fitness for purpose using real KPIs – what
you customer cares about
• Decide for which purposes you will take steps to
increase performance, which you can leave as is,
and which you want to discourage
• Identify, try and measure the impact of
improvement measures
• Gather meaningful, actionable customer feedback
Our goal is to develop the ability of
management and leadership to see risks
and opportunities and to take actions to
do something about it.
Most of the time students leave the class
with work products – decisions, plans,
solutions – that have immediate impact.
All alumni learn concepts and practices
they can continue to apply and adapt to
changing needs based on changing
market demands and changing
organization structure or circumstances.
Fit for Purpose

5. Copyright David J. Anderson School of Management Inc.
Training from the authors
Our training of the Fit for Purpose framework is
delivered by the established author and thought
leader for 21st century business management, David J
Anderson and Alexei Zheglov.
Unlike other training companies our training is given
from the authors of the books the training is based
upon. We’ve literally written the book on Fit for
Purpose ‘How modern businesses find, satisfy and
keep customers.’ When you train with us you are
learning from the source of the knowledge that has
been successfully transforming businesses for over a
decade.
The Fit for Purpose framework and training is
complimentary to the Kanban Maturity Model. The
widely adopted playbook for coaches and trainers to
lead evolutionary change & develop organizations
that are Fit for Purpose.

6. Copyright David J. Anderson School of Management Inc.
Fit for Purpose, March 26-27, 2020, Bilbao, Spain
Trainer: David J Anderson
Fit for Purpose, May 28-29, 2020, Bilbao, Spain
Trainer: David J Anderson
Fit for Purpose, June 18-19, 2020, Seattle, USA
Trainer: David J Anderson
Upcoming Training – dates
REGISTER
REGISTER
REGISTER

7. Copyright David J. Anderson School of Management Inc.
E-mail
carlos@djaa.com
virginia@djaa.com
steve@djaa.com
Telephone
+34 627728135
Thank you for your time!
We look forward to working with you.
After seeing this presentation it would be a pleasure to follow-up with you to
discuss your needs further.
Websites
https://djaa.com/
https://www.fitterforpurpose.com/