World Children Consumer Market is bigger than the GDP of India. This presentation is about How children as a consumer behaves & influence the buying behaviour of their parents or guardian. Here it is also expalined the different stages where a child go through a phase of silent observer to independent buyer.some case studies are also expalined.
The Mobile Shopper - From Armed to Charmed presentationOgilvy
For consumers and organizations it is not about mobile devices, but about new ways to access information, engage in conversation and interact with brands, services and their environment.
For Ogilvy, Mobile accelerates our programs, campaigns and platforms by augmenting it with utility, immediacy and contextuality. This presentation from OgilvyOne and OgilvyAction is a complimentary piece to the whitepaper.
Do Americans think they have the right insurance?PolicyGenius Inc
Results of a 1,000-person poll about consumer attitudes toward insurance coverage. See whether Americans think they have the right level of insurance coverage.
World Children Consumer Market is bigger than the GDP of India. This presentation is about How children as a consumer behaves & influence the buying behaviour of their parents or guardian. Here it is also expalined the different stages where a child go through a phase of silent observer to independent buyer.some case studies are also expalined.
The Mobile Shopper - From Armed to Charmed presentationOgilvy
For consumers and organizations it is not about mobile devices, but about new ways to access information, engage in conversation and interact with brands, services and their environment.
For Ogilvy, Mobile accelerates our programs, campaigns and platforms by augmenting it with utility, immediacy and contextuality. This presentation from OgilvyOne and OgilvyAction is a complimentary piece to the whitepaper.
Do Americans think they have the right insurance?PolicyGenius Inc
Results of a 1,000-person poll about consumer attitudes toward insurance coverage. See whether Americans think they have the right level of insurance coverage.
New research from Ogilvy & Mather and Communispace reveals extreme new consumer shopping behavior and spending priorities.
This report looks at how consumers will go to market in 2011.
Frank Strategy Vancouver developed this Brand Model for an early stage company intending to sell baby and maternity products. Deep consumer research underpinned the strategy. Extensive studio work was required to create the Communication Platform.
Research Report Example - Frank StrategyChris Neary
This secondary research report was compiled for an early stage client intending to sell maternity and baby products in the US. They had a stable but small customer base in Canada and were interested to scale up to address a US market. Inevitably, the company changed direction as a result of this exercise (which also included primary research, competitive analysis, market testing and business planning). Instead of focussing on limited time sales, which was saturated in the US and had limited appeal, they instead focussed on helping the mother make good purchase decisions. The client adopted a content marketing strategy instead of a PPC strategy, which added stability and authenticity. They also focussed the brand around helping mums be good mums, rather than merely 'cheap and fast' clothing.
E satisfaction e-loyalty of consumers shopping onlineAbu Bashar
With the advent of information technologies and emergence of online stores, the
online shopping has not been the same as it was in the past. Now in order to strive
in this cut throat competition it is of vital importance for the organizations to
understand the factors that matter for consumers when they shop online. As the
competition in e-commerce is intensified, it becomes more important for online
retailers to understand the antecedents of consumer acceptance of online
shopping. Such knowledge is essential to customer relationship management,
which has been recognized as an effective business strategy to achieve success
in the electronic market. The current research study is an effort to understand
the satisfaction and loyalty pattern for the consumers shopping online. The objective
of this research is to study the impact of emotional state and perceived risk of
remote purchase on e-satisfaction during the Internet shopping. As well, it aims
to study the influence of e-satisfaction on e-loyalty. The data gathering was carried
out by a questionnaire. The results show that three dimensions of the emotional
state during Internet shopping (the pleasure, stimulation and dominance) have a
significant positive impact on e-satisfaction. Dimensions of the perceived risk of
remote purchase, (the total risk, the financial risk, the social risk, the
psychological risk, the functional risk, and the physical risk) don't have a significant
impact on e-satisfaction, except the risk of loss of time has a negative impact.
Finally satisfaction influences positively and significantly the e-loyalty of the cyber
consumers.
PRINCIPLE OF INSURANCE (Prime Insurance)Abdul Motaleb
Prime Insurance Company limited about company background, profile, product and service and business performance. Presented to- Fahmida Ahmed, Lecturer, FBA, USTC. Prsented by- Abdul Motaleb shobuj student of USTC.
En 2012 surgió la Plataforma de Comercio Sostenible (PCS), una iniciativa de la Embajada del Reino de los Países Bajos y la organización Solidaridad que busca incentivar la producción sostenible de café, flores, banano y aceite de palma en Colombia.
New research from Ogilvy & Mather and Communispace reveals extreme new consumer shopping behavior and spending priorities.
This report looks at how consumers will go to market in 2011.
Frank Strategy Vancouver developed this Brand Model for an early stage company intending to sell baby and maternity products. Deep consumer research underpinned the strategy. Extensive studio work was required to create the Communication Platform.
Research Report Example - Frank StrategyChris Neary
This secondary research report was compiled for an early stage client intending to sell maternity and baby products in the US. They had a stable but small customer base in Canada and were interested to scale up to address a US market. Inevitably, the company changed direction as a result of this exercise (which also included primary research, competitive analysis, market testing and business planning). Instead of focussing on limited time sales, which was saturated in the US and had limited appeal, they instead focussed on helping the mother make good purchase decisions. The client adopted a content marketing strategy instead of a PPC strategy, which added stability and authenticity. They also focussed the brand around helping mums be good mums, rather than merely 'cheap and fast' clothing.
E satisfaction e-loyalty of consumers shopping onlineAbu Bashar
With the advent of information technologies and emergence of online stores, the
online shopping has not been the same as it was in the past. Now in order to strive
in this cut throat competition it is of vital importance for the organizations to
understand the factors that matter for consumers when they shop online. As the
competition in e-commerce is intensified, it becomes more important for online
retailers to understand the antecedents of consumer acceptance of online
shopping. Such knowledge is essential to customer relationship management,
which has been recognized as an effective business strategy to achieve success
in the electronic market. The current research study is an effort to understand
the satisfaction and loyalty pattern for the consumers shopping online. The objective
of this research is to study the impact of emotional state and perceived risk of
remote purchase on e-satisfaction during the Internet shopping. As well, it aims
to study the influence of e-satisfaction on e-loyalty. The data gathering was carried
out by a questionnaire. The results show that three dimensions of the emotional
state during Internet shopping (the pleasure, stimulation and dominance) have a
significant positive impact on e-satisfaction. Dimensions of the perceived risk of
remote purchase, (the total risk, the financial risk, the social risk, the
psychological risk, the functional risk, and the physical risk) don't have a significant
impact on e-satisfaction, except the risk of loss of time has a negative impact.
Finally satisfaction influences positively and significantly the e-loyalty of the cyber
consumers.
PRINCIPLE OF INSURANCE (Prime Insurance)Abdul Motaleb
Prime Insurance Company limited about company background, profile, product and service and business performance. Presented to- Fahmida Ahmed, Lecturer, FBA, USTC. Prsented by- Abdul Motaleb shobuj student of USTC.
En 2012 surgió la Plataforma de Comercio Sostenible (PCS), una iniciativa de la Embajada del Reino de los Países Bajos y la organización Solidaridad que busca incentivar la producción sostenible de café, flores, banano y aceite de palma en Colombia.
Buying Decision Making Process
Buying roles, Stages of the decision process – High and low effort decisions, Post purchase decisions, Models of consumer behaviour
Consumer purchasing behavior describes the steps consumers take before purchasing a good or service, both online and offline. It’s challenging to categorize anything as complex as consumer purchasing behavior into four orderly groups.
For #Enquiry:
Website: https://www.phdassistance.com/blog/key-factors-influencing-customer-purchasing-behaviour/
India: +91 91769 66446
Email: info@phdassistance.com
Consumer purchasing behavior describes the steps consumers take before purchasing a good or service, both online and offline. It’s challenging to categorize anything as complex as consumer purchasing behavior into four orderly groups.
For #Enquiry:
Website: https://www.phdassistance.com/blog/key-factors-influencing-customer-purchasing-behaviour/
India: +91 91769 66446
Email: info@phdassistance.com
How To Sign Up For Health Insurance_ Here's Where We Can Help.pptxLloyd Dobson Artist
https://www.HealthcareSolutionsTeamUSA.com How To Sign Up For Health Insurance? Here's Where We Can Help.
Signing up for health insurance can seem like a daunting task, but it doesn't have to be! Here's a quick guide to help you get started:
1. Know your options. There are a few different ways to get health insurance:
* Employer-sponsored health insurance: If you have a job, your employer may offer health insurance as part of your benefits package. This is often the most affordable option, and your employer may contribute to the cost of your premiums.
* The Health Insurance Marketplace: If you don't have employer-sponsored health insurance, you can purchase it through the Health Insurance Marketplace. The Marketplace is a government-run website where you can compare plans from different insurers and see if you qualify for financial assistance.
* Medicaid: Medicaid is a government program that provides health insurance to low-income individuals and families.
* Medicare: Medicare is a government program that provides health insurance to people 65 and older and some people with disabilities.
understanding the buyer before selling.pptxGuhan S
this presentation is about understanding the buyer before selling. the presentation is made by the students of pondicherry university (DMS). for more clarity please watch this video on youtube https://youtu.be/akOYy981oQ0
How Millennials are Reshaping the Buying & Selling ExperienceChelsea Peitz
Information about today's real estate marketplace and how Millennial preferences are affecting the real estate industry and how realtors and lenders communicate and interact with this demographic.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
First Time Life Insurance Buyers
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2. Market Size 46% of all life insurance sales come from first time insurance buyers (FTIBs). According to LIMRA, there are approximately 4.12M households annually who buy life insurance for the first time Insurance Sources: 2005 LIMRA Trends in Life Insurance Ownership Among US HH's/ 2004 LIMRA US Buyers/Non-Buyers of Life Insurance US HH's (114mm) Source: U.S. Census Bureau, Current Population Survey, 2006 Annual Social and Economic Supplement * Shopping for life insurance defined as meeting with agent/submitting and application 20% Feel they need life Insurance 23M 12% Likely to Buy 14M 5% Shop 6M 4% Buy 4M 114,000,000 US HH’s
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5. Product, Price Preferences Term Life Insurance was the most popular among buyers who could recall what they purchased. Consistent among buyers and prospects, the top 3 coverage amount levels are $500k+, $100-$199k and $200-$299k Prospects and Buyers plan to pay/do pay about $50 a month Here’s what they want - Term insurance, high face amounts, and they’re expecting to pay about $360 - $600 annually.
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12. The usually easy to understand (mostly unbiased) Wikipedia, offers a lengthy and confusing article on life insurance. Researching life insurance online is confusing and it isn’t easy. Purchase Barrier
13. FTIBs want anonymity but the aggregators like this top paid search link have other ideas Aggregators hit you right off with asking for a lot of personal information. Purchase Barrier
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15. MetLife home page has a lot of products and information. So much that it is overwhelming. Also – question of objectivity. Am I getting good advice? Insurance companies web sites are developed to capture the lead and then have the agent contact the prospect. Purchase Barrier
21. Introducing the Policy Builder * A remarkable interactive experience that gives consumers the path to purchase life insurance. TurboTax comes to Life Insurance. * Policy Builder is a working title and may change as we move forward Determine Need Health Status Plan Recom- mendation Complete App & ParaMed Coverage In Force
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28. The Policy Builder Sales Process Lead (web visit) Recom- mendation Apply 1 st Pymt. Cond. Cov. ParaMed Exam U/W Coverage Policy Builder Abandon process Shop, decide, delay No payment No exam Denied/Lapse Capture Email Purpose of email so recommendation can be saved for later. Live chat/800# to get questions answered Use conditional coverage as a way to be protected during health screen. Provide endorsements/ testimonials to instill trust in buying now Save/print recommendation and return later Reminder emails – focused on insurance need - you’re not protected yet Payment is required for conditional coverage. Exam is positioned as a positive – free health screening, lower rates, more coverage. Improve ParaMed convenience – go to location. Reminder emails about making/keeping appointment. Pre-screen in health status module to limit denials. Multiple tiers to issue more. Timely communication of U/W decision with explanation. Immediate e-fulfillment of policy. On-going payment via CC or PAC. Typical fall-off points in moving from a lead to a sale Solutions Policy Builder process addresses key lead abandon points and drives to a sale.
33. Creative Approaches Tested 1. 4. 3. 2. ‘ Personalized for you,’ ‘customized,’ ‘in control,’ ‘no pressure,’ ‘build your own policy’ resonated I like the idea of being able to build my own customized product Don’t scare me! I like the message! Show me future milestones but stay clear of Hallmark Moments
40. Make Consumers Aware of a Unique New Way of Learning About And Buying Life Insurance Tease Consumers With Strong and Unique Messaging Delivered via Both Traditional AND Guerilla Media Channels Insert the Stonebridge FTIB Solution Into Consumer Dialogue - Known as the place to go when you need life insurance Drive Consumers to a Central Hub Web Site With the Policy Builder tool at its Core Convert Consumers by Offering Them a New Level of Simplicity, Understanding, and Personalized Solution to Life Insurance Deliver on the Simplicity and Understanding Platforms with Strong, Simple Messaging, Fully-Integrated Communications Elements, Fully-Trained Telemarketing Staffers, and Ongoing Retention Efforts The Integrated Sales Solution – Media Strategy AIR COVER – awareness via traditional media and PR GROUND SUPPORT – action via word of mouth
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45. What if we integrated our distribution approach into our product offer? An Alternative Marketing Approach
54. Implementation Process Phase 1 Create Detailed Blueprint & Budget 6 weeks Final testing & adjusting of all parts/systems includes final design elements (PB, web, internal systems, coordination thru out) Marketing strategy - Place media and PR Phase 2 Build Elements 16 weeks PB&WEB =$731,500 Production & Media = $2.8M Phase 3 Test and Execute (4-6 weeks) Launch Work with experts to develop the Policy Builder logic and recommendations. Construct the policy builder and web site – includes IT and creative elements - Test design and prototype against consumer “super panel” Product Development - File in group & individual states and get approvals – load on internal systems Begin internal system projects to integrate insurance and application with the Policy Builder including customer communication touch points. Finalize marketing launch strategy and develop creative elements Policy Builder & Web Site – Research and obtain technology resources and financial/insurance expertise Determine external creative resources to create consistent image for PB tool, web site and marketing communications Product development – finalize product design requirements including re-insurer and Para Med partner, admin support details and system integration scope Develop detailed scope of work and budget. Present to Executive Team for approval
55. Preliminary Policy Builder Development Budget Preliminary examination of costs for Policy Builder and Web site estimated at $700K. In Phase I, we will nail down resources, development costs and budget.
Editor's Notes
First Time Life Insurance Buyers (FTIBs) were identified as a high potential customer segment representing strong future value and a good strategic fit for DSO The Consumer Segment team has been charged with developing an innovative marketing plan to successfully capture this segment
Our secondary research provided us with an estimate of the market size 114,000,000 total US Households 8% buy life insurance annually (9M) 46% of life insurance buyers are FTIBS (4.14M) Buyers and non-buyers and Trillion Dollar Baby
We conducted primary market research (both quantitative and qualitative) in order to develop a holistic view of our target and spur growth through customer-driven insights. Objectives: 1. Validate DSO’s FTIBs target segment hypothesis against real-life insurance prospects 2. Understand life-event triggers, motivations, selection criteria, shopping process, influencers, pricing threshold, category perceptions, existing brand affinity, and other factors that affect purchase 3. Identify products, services, marketing channels, messages and tactics that are most compelling to FTIBs
Buyers have term life insurance While more than 30% (can’t recall+general) couldn’t identify the specific type of policy they had. Prospects don’t know which type of life policy they would buy.
Highly motivated to buy life insurance Plan to buy in next 6-12 months Attractive target segment Younger than existing Stonebridge customers – longer potential customer lifespan Likely in better health & better educated Higher HHI Higher coverage value and premium levels Here’s count of Term Policies currently in force in Ingenium broken down by coverage amounts. Please let me know if you need additional information. (Total Term Life policies in Force: 116,467 Under 100,000 115,823 >100,000 and <300,000 644 >300,000 0) Count Of Active PBLIC Policies Coverage Amount 61896 $100,000 to $299,999 31 $300,000 to $499,999 48 $500,000+ 485959 0-$99,999
Arrival of a child About a fourth of all respondents decided to buy life insurance because they “simply realized that they needed it” but data showed that a majority of these respondents have children 0-5 Arrival of a child was the leading life event that triggered life insurance purchase They become “Planners and Protectors” Highly motivated to buy in the next 6-12 months triggered by parenthood Want to “prepare for the unexpected”, “allow family to maintain std. of living”, “have peace of mind” They envision future milestones (e.g. graduations, weddings, buying a home) They expect changes in their lives They are not motivated by aging, getting sick or dying “ Now that I have a child and another child coming, and we’re talking about college already and their weddings, I don’t want my wife to ever have to tell them that we can’t afford this because Daddy didn’t plan well. I’m determined that they will have they need. I’ve seen people who had passed and had life insurance. To me, their family’s life was so much easier. The house was paid off and the burial. It wasn’t a struggle.” - Ryan, 28, father of a young child
About a fourth of all respondents decided to buy life insurance because they “simply realized that they needed it”. Data showed that a majority of these respondents had children 0-5 - The implication is that while this subset did not report the arrival of their child as directly related to their insurance purchase, it is still considered a factor. Arrival of a child was the leading life event that triggered life insurance purchase Parenthood, far outpaced other life events like engagement, marriage, buying a home “ When you have a family, you want them to be comfortable even if you’re not around. Actually especially if you are not around, you don’t want them to suffer any more than they had to.” Tom, M, 34, father of young child “ If my husband who works were to die, who’s going to keep us in the house, who’s going to cover the education? You'll need money to buy you time to figure out what to do before you go on with the rest of your life.” Marilyn, F, 35, mother of 2 young kids
Life event triggers interest to buy Parenthood, engagement/marriage, other dependents Rising mortgage, debts, news of an expected death, sense of personal and financial vulnerability In a M/F joint-decision household where the male takes home a majority of the household income, FTIBs tend to pursue one policy for the male but the female often initiates the need for his life policy – she is the key instigator and influencer
Believing life insurance companies aren’t targeting them, they turn to trusted resources.
Prospects have a more negative attitude toward agents than recent buyers. More prospects feel agents care more about commission while buyers feel most agents are informed and helpful. More prospects prefer to apply online compared to the buyers who used an agent to purchase. Prospects go into the insurance buying process thinking they can control the process, but find it too confusing. As a result they need to find an insurance expert to help. 63% of FTIBs prospects think agents are biased, limit their options, create undue pressure and are more interested in their own commission than the buyer’s needs
We need to establish credibility early on as the go-to resource and cultivate affinity, create rapport and action opportunities to hook them along the continuum. “ After doing a lot of research and even sitting down with an agent, I still think my level of knowledge is at a 2 out of 5. I’ve only become more confused and frustrated. The agent is just trying to press me and said she is telling me everything I need to know. But I’m not sure. I’d rather do more looking around online without the pressure.” Rochelle, F, 30, single with no children
Change the way people buy life insurance by… Helping consumers understand if/why they need life insurance Providing them with a personalized insurance recommendation Demonstrating how their recommendation satisfies their needs Presenting options to keep costs affordable Putting the consumer in control so there is never any pressure Making the consumer feel smart and savvy, not lost and confused Making the life insurance buying process enjoyable
Understanding that we need to be different. We need to show empathy and consideration to the fact that these people are stepping into unknown territory. They want to feel like others like them have been there before. The images and lifestyles chosen MUST represent who they are and what they need. Let them know this is for them and them alone, not for their parents. This is life insurance for the next generation of consumers – they are the next generation; make sure the images clearly indicate this. The photography must be of real people in real situations. It’s not about glossy, overly happy people living the perfect dream. It’s about being quietly confident you are in complete control of your life. Yes there are stresses, but Stonebridge can help you overcome then by delivering the security blanket you need.
Understanding that we need to be different. We need to show empathy and consideration to the fact that these people are stepping into unknown territory. They want to feel like others like them have been there before. The images and lifestyles chosen MUST represent who they are and what they need. Let them know this is for them and them alone, not for their parents. This is life insurance for the next generation of consumers – they are the next generation; make sure the images clearly indicate this. The photography must be of real people in real situations. It’s not about glossy, overly happy people living the perfect dream. It’s about being quietly confident you are in complete control of your life. Yes there are stresses, but Stonebridge can help you overcome then by delivering the security blanket you need.