First Review
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Mobile Marketing Force Automation is a proposed system to streamline the reporting process for medical sales representatives in the pharmaceutical industry. Currently, representatives fill out paper forms with daily and weekly activity reports that must be physically submitted to management. This process is inefficient, as representatives in remote locations have to mail documents. The proposed system would develop these forms as a mobile application that representatives can use to directly submit reports to management via the app and GPRS connection. This would reduce the time, cost and workload associated with the existing paper-based system.
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First Review
- 1. MOBILE MARKETING FORCE AUTOMATION Submitted By, Name : A.venkatesh Register no : 21608621031 Internal guide : Mrs.venkateshwari Review : First Review Date : 21.01.2011
- 2. MSR All the pharmaceutical industries marketing department has its marketing force as medical representatives are spread across the country. collecting stock requirements from the pharmacy for their product ,schedules of marketing representatives for meeting the doctors, preparing the sales report .
- 3. PROBLEM Every medical representatives are fill the MSR details which is collected from pharmacy and doctors then submit to company. Suppose a marketing executive is in erode or kanya kumari and his/her company is in Delhi, the attached documents is send by Indian post/courier service.
- 4. Existing System It has existing system. Sales Representative(SR) manage some forms to enter his daily, weekly, monthly activity report. These form are should submit his top level management by directly submit or sending courier or post service.
- 5. Works of Marketing Sales Representative Prepare MSR Daily call planner Prepare weekly Report Classification of Doctors Master Tour Programme Standard Visiting List Retail Chemist list & Date of Visit Personal Data
- 8. Proposed System The Mobile Marketing Force Automation system overcome this problem. Implement these forms as mobile application into mobile (with GPRS connection). SR directly intermediate with server and his top level management. It reduce Time,Cost and work burden of the employee.
- 11. ORGANISATION STRUCTURE DIAGRAM:- VP Marketing And Sales Sales Manager Marketing Manager Product Manager Regional Manager Area Manager Medical Sales Representative Territories Cites Town
- 12. THANK YOU