More Related Content
Viewers also liked
Similar to FINTRACK MARKETING PLAN
Similar to FINTRACK MARKETING PLAN (20)
Recently uploaded
Recently uploaded (20)
FINTRACK MARKETING PLAN
- 1. MESSED UP WITH YOUR BORING DAILY TRANSACTIONS...
- 4. FinTrack , AN ALL-IN-ONE FINANCIAL APP. IT IS A ONE STOP DESTINATION FOR ALL YOUR FINANCIAL NEEDS FROM PAYING BILLS TO TRACKING CASH TRANSACTIONS AND ALSO ANALYSING THEM. FinTrack ALERTS YOU IN CASE OF ANY UNUSUAL ACTIVITY AND TELLS YOU WHERE TO SPEND AND WHERE NOT TO. INTRODUCING...
- 5. EXECUTIVE SUMMARY WITH THE RISE IN THE NUMBER OF CASHLESS ECONOMIES, WE AT FinTrack BELIEVE THAT WE ARE THE FUTURE WHEN IT COMES TO FINANCE. FinTrack AS A BRAND WANTS TO REACH OUT TO MAXIMUM NUMBER OF CUSTOMERS AND MAKE THEIR DAILY FINANCIAL LIVES HASSLE-FREE.
- 7. PAY BILLS ( PHONE,ELECTICITY,FUEL ) AND MANAGE THEM ACCORDING TO YOUR NEEDS.SET REMINDERS AND NEVER PAY AN EXTRA PENNY ON FINES. TRACK ALL YOUR CASH TRANSACTIONS (DAILY,MONTHLY OR YEARLY) AND FinTrack TELLS YOU WHERE YOU’VE SPENT AND ON WHAT YOU’VE SPENT.PUT THE APP ON ALERT MODE AND GET INSTANTLY NOTIFIED WHEN YOU SPEND MORE. SYNC YOUR BANK ACCOUNTS AND GET DETAILED REPORTS OF YOUR RECENT TRANSACTIONS.DONT WORRY, ITS TOTALLY SAFE! GET FINANCIAL NEWS FROM ALL OVER THE WORLD RIGHT AT THE TOUCH OF A FINGERTIP.
- 8. GOALS FOR THE COMPANY WITH MORE AND MORE FINANCIAL INCLUSION OF A POPULATION AND INCREASING TREND FOR ONLINE PAYMENTS , THE STAGE IS SET FOR FinTrack TO SUCCEED. FinTrack AIMS TO COLLABORATE WITH NOT ONLY GIANTS IN THE BANKING SECTOR BUT ALSO COMPANIES WITH NOTABLE REACH IN NETWORKING AND TECHNOLOGICAL DOMAINS. OUR CUSTOMERS ARE OUR FIRST PRIORITY AND WE AIM TO SERVE THEM TO THE FULLEST WITHOUT GIVING THEM ANY REASON TO
- 9. MARKET OVERVIEW & TARGET CUSTOMERS THE SEEDS OF A BRAND’S SUCCESS LIES IN ITS ABILITY OF SEGMENTING AND TARGETING ITS CUSTOMERS AND POSITIONING ITSELF IN THE MARKET. FinTrack AIMS TO INCLUDE MAXIMUM NUMBER OF CUSTOMERS WHICH INCLUDE BUSINESSMEN,CORPORATE PROFESSIONALS,RETIRED SENIORS AND THE YOUTH WHO FEEL THAT MANAGING POCKET MONEY IS AN UPHILL TASK.
- 11. FinTrack SATISFACTION VALUE FinTrack HAS COLLABORATED WITH SOME SOCIAL MEDIA PLATFORMS AND REACHES OUT TO THE WORLD THROUGH THEM. IT HAS ALSO COLLABORATED WITH A FEW FINANCIAL INSTITUTIONS TO PROVIDE AN EASY EXPERIENCE FOR ITS CUSTOMERS. NOW, PEOPLE DO NOT NEED TO GO DOWN TO BANKS OR STAND IN NEVER-ENDING QUEUES. ITS ALL AT YOUR FINGERTIP...
- 12. MANAGEMENT OVERVIEW FinTrack BEING A STARTUP TRIES TO KEEP ITS TOP MANAGEMENT SHORT AND SIMPLE.THE MAJOR POSITIONS BEING: CEO COO CFO CMO CTO APART FROM THIS, THE COMPANY ALSO HAS AN EXTREMELY ACTIVE HUMAN RESOURCE DEPARTMENT WHICH HELPS IN THE EFFIENCT RUNNING OF THE COMPANY KEEPING THE EMPLOYEES AND INTERNS UNDER THE BASIC COMPANY GUIDELINES. FinTrack ALSO PAYS PRIME IMPORTANCE TO ITS
- 13. THE CONCEPT OF FinTrack IS VERY MUCH IN LINE WITH TODAY’S SCENARIO AS MORE AND MORE ECONOMIES ARE TURNING CASHLESS AND SO MUCH IMPORTANCE IS BEING GIVEN TO FINANCIAL INCLUSION. IN THE INDIAN CONTEXT, DEMONITISATION HAS GIVEN A BIG BOOST TO STARTUPS LIKE PAYTM BRINGING THEM IN FRONT OF THE MASSES. ALSO, IN A COUNTRY LIKE INDIA WHERE THE DEMOGRAPHIC DIVIDEND IS HIGH, THERE IS A LOT OF POTENTIAL IN THE COUNTRY’S POPULATIONAND CONTEXT & RELEVANCE
- 14. CREATING BRAND VALUE & BRAND EQUITY ONE OF THE MOST IMPORTANT THINGS ABOUT CREATING A BRAND IS THE PRODUCT’S DESIRABILITY DIFFERENTIABILITY DELIVERABILITY FinTrack's BRAND VALUE COMES FROM THE FACT THAT IT IS SOCIALLY RELEVANT FEASIBLE & PROFITABLE DISTINCTIVE & INNOVATIVE
- 15. PAYMENTS SIMPLIFIED AVOID STANDING IN LONG QUEUES AND BEING STUCK IN TRAFFIC JAMS FOR HOURS.USE THE SMART WAY. PAY BILLS USING FinTrack AND DO AWAY WITH ALL YOUR WORRIES. SYNC MOBILE DEVICE WITH BANK ACCOUNTS AND CHECK BALANCE,TRANSACTION DETAILS ANYTIME & ANYWHERE.
- 16. FOOD FUEL TRANSPORT ATION MISC. COSTS Series1, 200 0 100 200 300 400 500 600 700 AMOUNTS COSTS 0 100 200 300 400 500 600 700 Series1 TRACK AND ANALYZE INPUT YOUR SPENDINGS IN DIFFERENT CATEGORIES AND GET A DETAILED REPORT ON WHERE YOU’VE SPENT AND WHERE NOT. ANALYZE WHERE YOU’VE BEEN SPENDING MORE AND PUT THE PHONE ON ALERT MODE TO GET NOTIFIED WHEN YOU SPEND MORE THAN USUAL.
- 17. NEWS ON THE GO GET FINANCIAL NEWS FROM ALL OVER THE WORLD ALONG WITH EXPERT ARTICLES AND IN-DEPTH ANALYSIS.GET LATEST STOCK PRICE TRENDS AND ALSO DATA ON GOLD PRICE, HOUSING PRICE ETC.
- 18. FinTrack PREMIUM FinTrack IMPLEMENTS A NICHE MARKETING STRATEGY WITH THE PREMIUM VERSION OF FinTrack. AD-FREE APP IN-APP FINANCIAL CALCULATOR INTERNATIONAL PAYMENTS & ANALYSIS 24X7 FINANCIAL ASSIST FROM EXPERTS IN THE DOMAIN(TOLL FREE)
- 19. FinTrack IS AVAILABLE FOR FREE IN THE APP STORE ACROSS DIFFERENT PLATFORMS LIKE GOOGLE ANDROID, iOS AND WINDOWS. FinTrack PREMIUM IS AVAILABLE AT THE SAME PLACE FOR A MODEST AMOUNT OF 2.5$ OR RS.150. PRICING STRATEGY
- 21. ADVERTISING AND PROMOTIONS ARE ONE OF THE MOST IMPORTANT FACTORS OF A COMPANY’S GROWTH.ADVERTISEMENTS ARE POPULARLY DONE THROUGH BILLBOARDS,BOULEVARDS AND MERCHANDISE. ADVERTISING & PROMOTIONS
- 22. A ONE-MONTH TRIAL VERSION OF FinTrack PREMIUM FOR ALL FinTrack CUSTOMERS ABSOLUTELY FREE. PAYMENTS FOR THE PREMIUM VERSION TO BE ACCEPTED THROUGH CREDIT CARDS,DEBIT CARDS AND e-Wallets. WHOLESOME PROMOTIONAL STRATEGIES TO GAIN A LARGE CONSUMER BASE. PROFESSIONAL APP DEVELOPERS TO KEEP THE APP UPDATED AND BUG-FREE.
- 23. SUMMARY INTRODUCTION EXECUTIVE SUMMARY SITUATIONAL ANALYSIS GOAL FOR THE COMPANY STRATEGY TACTICS IMPLEMENTATION STRATEGY
- 24. DISCLAIMER THIS PRESENTATION WAS CREATED BY SUMANTRA GUHA (ST.XAVIER’S COLLEGE,KOLKATA) DURING A MARKETING INTERNSHIP UNDER DR. SAMEER MATHUR ( IIM LUCKNOW )