The document discusses how process controls, transparency, and traceability in the coffee supply chain can increase sustainability and access to credit. It describes a Direct Trade model used in Mexico for 15 years that introduces these elements using a portable quality control system called FincaLab. FincaLab provides controls, prints barcodes, and allows customers to trace coffee online. Their experience shows this model has allowed producers to develop cooperatives, infrastructure, and access pre-harvest financing through increased earnings.
Food logistics market Research, Industry Trends, Strategies, Growth, Regional...IMARC Group
According to IMARC Group, the global food logistics market is expected exhibit moderate growth during the next five years.
To learn more about this market, visit us at: https://www.imarcgroup.com/food-logistics-market
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Rising income levels and growing health-consciousness have increased the demand for fresh food and exotic fruits and vegetables that require optimum food logistics management to maintain their freshness and quality. This has led to the introduction of more efficient cold chain facilities, which represents one of the major factors stimulating the market growth.
For more information, request for a free sample report here: https://www.imarcgroup.com/food-logistics-market/requestsample
Contact Us:
IMARC Group
30 N Gould St, Ste R
Sheridan, WY (Wyoming) 82801 USA
Email: Sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800
Upscale grocery store chain, Whole Foods Market, has launched a media agency review, according to sources.
In its last annual report the company stated that advertising expenses totaled nearly $90 million in its fiscal-year 2015. It’s estimated that the company spends about $65 million annually on media.
Previously, the Austin-based Whole Foods had worked with GSD&M (also based in Austin) for media. Two years ago, GSD&M was the media agency that launched the brand’s first national ad campaign. New York-based creative agency Partners & Spade was tapped to develop the creative approach.
Our reluctance to following some simple steps to prevent wastage of food is becoming an act of sin now. We, very irresponsibly are tossing life-saving food it bins as if it is of no good use for no one. The food we are wasting weighs billions of tons. And, the amount of food not being used to satisfy global hunger is epidemically increasing.
There is only one simple solution to this serious problem. Simply purchase, prepare, serve, eat and throw wisely. With a little helping hand offered by the latest technology, we can smartly save a huge amount of unutilized food and route it to those who can address their needs with this food. We can use Delicia to put an end to this problem up to the hilt.
JoinOn Social Media
Telegram :- https://t.me/deliciaDFT
Twiiter :- https://twitter.com/Delicia_DFT
Facebook :- https://www.facebook.com/Delicia-359351571225971
Bitcointalk :- https://bitcointalk.org/index.php?topic=3302881.new#new
Medium :- https://medium.com/delicia-global-food-network
3 key advantages of e2 e supply chain visibilitySameerShaik43
It is vital for logistics providers and their customers to stay updated with current events. Collecting and analyzing real-world data enables the forecasting of the unknown. Strong leadership is founded on an open and honest basis.
https://www.tycoonstory.com/business/3-key-advantages-of-end-to-end-supply-chain-visibility/
What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.
Our report provides an overview of companies' views on market and consumer trends, and provides over 100 examples of marketing, product and strategic innovation.
The rapid changes in the fresh produce supply chains are forcing companies to adapt strategies to bring the produce on the consumer’s table as fresh as possible. Unlike other goods, fresh produce easily goes to decay and has a higher requirement for safety. Low cost transportation and in effect leading to the whole supply chain can become a major advantage for the supermarkets. Management of supply chain in fresh produce thus requires a concreted effort on improving transportation practices. Firstly the management of the logistics of fresh produce, including the development and management of different varieties, implementation of criteria, supervision of quality, packing, transportation, storage, processing and distribution. The other relates to the efficient management of the relation and organization, including the selection of suitable logistic channels and partners, determination of contracts, allocation of added value, and maintenance of long-term partnership and smooth running of the supply chain. Our study examines the strategies of different retailers and develops a model based on the supply chain strategies and consumer base of the firm.
New grocery store openings were up 30 percent in 2018, with more than 17 million square feet of space added in the United States according to JLL’s Grocery Tracker 2019 report. More than one-quarter of the new stores were in Florida, California and Texas due to expansion by their respective.
Food logistics market Research, Industry Trends, Strategies, Growth, Regional...IMARC Group
According to IMARC Group, the global food logistics market is expected exhibit moderate growth during the next five years.
To learn more about this market, visit us at: https://www.imarcgroup.com/food-logistics-market
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Rising income levels and growing health-consciousness have increased the demand for fresh food and exotic fruits and vegetables that require optimum food logistics management to maintain their freshness and quality. This has led to the introduction of more efficient cold chain facilities, which represents one of the major factors stimulating the market growth.
For more information, request for a free sample report here: https://www.imarcgroup.com/food-logistics-market/requestsample
Contact Us:
IMARC Group
30 N Gould St, Ste R
Sheridan, WY (Wyoming) 82801 USA
Email: Sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800
Upscale grocery store chain, Whole Foods Market, has launched a media agency review, according to sources.
In its last annual report the company stated that advertising expenses totaled nearly $90 million in its fiscal-year 2015. It’s estimated that the company spends about $65 million annually on media.
Previously, the Austin-based Whole Foods had worked with GSD&M (also based in Austin) for media. Two years ago, GSD&M was the media agency that launched the brand’s first national ad campaign. New York-based creative agency Partners & Spade was tapped to develop the creative approach.
Our reluctance to following some simple steps to prevent wastage of food is becoming an act of sin now. We, very irresponsibly are tossing life-saving food it bins as if it is of no good use for no one. The food we are wasting weighs billions of tons. And, the amount of food not being used to satisfy global hunger is epidemically increasing.
There is only one simple solution to this serious problem. Simply purchase, prepare, serve, eat and throw wisely. With a little helping hand offered by the latest technology, we can smartly save a huge amount of unutilized food and route it to those who can address their needs with this food. We can use Delicia to put an end to this problem up to the hilt.
JoinOn Social Media
Telegram :- https://t.me/deliciaDFT
Twiiter :- https://twitter.com/Delicia_DFT
Facebook :- https://www.facebook.com/Delicia-359351571225971
Bitcointalk :- https://bitcointalk.org/index.php?topic=3302881.new#new
Medium :- https://medium.com/delicia-global-food-network
3 key advantages of e2 e supply chain visibilitySameerShaik43
It is vital for logistics providers and their customers to stay updated with current events. Collecting and analyzing real-world data enables the forecasting of the unknown. Strong leadership is founded on an open and honest basis.
https://www.tycoonstory.com/business/3-key-advantages-of-end-to-end-supply-chain-visibility/
What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.
Our report provides an overview of companies' views on market and consumer trends, and provides over 100 examples of marketing, product and strategic innovation.
The rapid changes in the fresh produce supply chains are forcing companies to adapt strategies to bring the produce on the consumer’s table as fresh as possible. Unlike other goods, fresh produce easily goes to decay and has a higher requirement for safety. Low cost transportation and in effect leading to the whole supply chain can become a major advantage for the supermarkets. Management of supply chain in fresh produce thus requires a concreted effort on improving transportation practices. Firstly the management of the logistics of fresh produce, including the development and management of different varieties, implementation of criteria, supervision of quality, packing, transportation, storage, processing and distribution. The other relates to the efficient management of the relation and organization, including the selection of suitable logistic channels and partners, determination of contracts, allocation of added value, and maintenance of long-term partnership and smooth running of the supply chain. Our study examines the strategies of different retailers and develops a model based on the supply chain strategies and consumer base of the firm.
New grocery store openings were up 30 percent in 2018, with more than 17 million square feet of space added in the United States according to JLL’s Grocery Tracker 2019 report. More than one-quarter of the new stores were in Florida, California and Texas due to expansion by their respective.
This presentation outlines the current state of the retailing industry as of 2014, including market analysis, company profiles, new product launches, consumers trends, and other analyst insight.
Project Objective: To gain local relevancy while maintaining corporate brand, margin goals, and commitment to shareholders in order to provide a relevant shopping experience for Target customers.
Managed a team of four members to obtain an overall goal; Studied demographics and geographics in order to determine consumer preferences base on regionalization throughout the United States and Canada, Researched and developed the concept of mobile application implementation in Target stores across these regions, allowing sales and product promotions to be delivered to customers via email & mobile notifications; Regionalized areas of the United States and Canada based on location of Distribution Centers, Food Distribution Centers, and Corporate Offices to analyze best delivery of implementation of new ideas; Consulted with upper-management to improve product niche merchandising and later presented ideas to these members of the Target team; Placed 2nd out of 24 competing teams in overall competition.
Interpreting product launch sales data for NPDs IRI, INTL
This SlideShare explains how you can interpret the sales stats behind a new grocery product launch. Written by IRI's Strategic Insight Director Tim Eales.
E-commerce giant Amazon is conducting a global media agency review.
It’s a huge piece of business. The firm spent more than $5 billion on advertising and promotional costs in 2016, according to the firm’s latest annual report. Of that total, more than $1 billion is estimated to be earmarked for measured media expenditures worldwide, most of it targeted to U.S. consumers.
It’s believed that most of the holding companies will participate in the review, although one exception is Omnicom, which handles competitor Google.
A Sneak Peek into a Transparent Future: Updates in Effective TraceabilitySustainable Brands
SB'14 San Diego
Derek Bothereau, Project Manager, SustainAbility
Arthur Karuletwa, Director of Traceability, Starbucks
Amy Jackson, Senior Credibility Manager, ISEAL Alliance
This session introduces trends and drivers in effective traceability of commodities and products throughout the supply chain. It lays out the landscape of technological advances contributing to new options for traceability solutions, as well as other developments such as changing stakeholder perceptions or evolving incentives within a broader supply chain management agenda.
Exploring Alternative Distribution Channels For Agro Exports.pdfPiyush Tradologie
Agricultural producers are constantly looking for novel ways to broaden their market reach and boost sales of their products in today's globalized world. Historically, agro exports have relied on conventional distribution channels, involving middlemen like wholesalers and retailers. Alternative distribution channels, like online platforms and direct-to-consumer sales, have, however, emerged as effective solutions due to the development of technology and shifting consumer preferences. Let us examine the advantages, difficulties, and actual examples of utilizing these alternative channels for Agricultural Exports:
Kenya’s coffee sector in the COVID-19 context. Can producer agency be sustained?IIED
On 19 May, 2020, the International Institute for Environment and Development (IIED) hosted an online event to discuss an experience of promoting the agency of coffee growers as well as youth and women entrepreneurship in Kenya’s coffee sector, the implications of COVID-19 and some possible pathways to sustaining the progress made to date.
The webinar, part of the 'Empowering Producers In Commercial agriculture’ (EPIC) project, share and debated experiences around a social enterprise that has been seeking to cause positive social and economic disruption within the coffee industry.
This is a presentation given by Vava Angwenyi, of Vava Coffee.
More details: https://www.iied.org/kenyas-coffee-sector-covid-19-context-can-producer-agency-be-sustained
ANALYSING THE SUCCESS OF VERTICAL INTEGRATION THROUGH SMALL COFFEE GROWERS CO...Devesh Shukla
Issues of marketing of and trade in Coffee assumes importance due to its export potential as well as the livelihood dependency of large number of small growers (98% of holdings).To help the small growers move up in value chain, vertical integration becomes a greatest measure. So, we are proposing a research to understand the success of vertical integration through cooperatives and the factors affecting the same.
Pablo and Rusty's Coffee Roasters | What are the Biggest Factors for Sustaina...Thomas Chevalier
The outline tends to base on rustic issues in Sustainable Coffee, the load of coffee, the qualities of green/stewed coffee, and how they influence business. The investigation takes 30someplace in the scope of 5 and 10 minutes to wrap up. The investigation is absolutely obscure—no information is assembled that could be used to separate you really or the affiliation you work for.
Oxfam GB National Agricultural Learning EventWillow Baum
This presentation by the Seed Group, on the subject of "Linking the Private Sector to Smallholder Ethiopian Farmers" was given at the November 2009 Oxfam GB-sponsored National Agricultural Learning Event in Addis Ababa, Ethiopia.
This presentation outlines the current state of the retailing industry as of 2014, including market analysis, company profiles, new product launches, consumers trends, and other analyst insight.
Project Objective: To gain local relevancy while maintaining corporate brand, margin goals, and commitment to shareholders in order to provide a relevant shopping experience for Target customers.
Managed a team of four members to obtain an overall goal; Studied demographics and geographics in order to determine consumer preferences base on regionalization throughout the United States and Canada, Researched and developed the concept of mobile application implementation in Target stores across these regions, allowing sales and product promotions to be delivered to customers via email & mobile notifications; Regionalized areas of the United States and Canada based on location of Distribution Centers, Food Distribution Centers, and Corporate Offices to analyze best delivery of implementation of new ideas; Consulted with upper-management to improve product niche merchandising and later presented ideas to these members of the Target team; Placed 2nd out of 24 competing teams in overall competition.
Interpreting product launch sales data for NPDs IRI, INTL
This SlideShare explains how you can interpret the sales stats behind a new grocery product launch. Written by IRI's Strategic Insight Director Tim Eales.
E-commerce giant Amazon is conducting a global media agency review.
It’s a huge piece of business. The firm spent more than $5 billion on advertising and promotional costs in 2016, according to the firm’s latest annual report. Of that total, more than $1 billion is estimated to be earmarked for measured media expenditures worldwide, most of it targeted to U.S. consumers.
It’s believed that most of the holding companies will participate in the review, although one exception is Omnicom, which handles competitor Google.
A Sneak Peek into a Transparent Future: Updates in Effective TraceabilitySustainable Brands
SB'14 San Diego
Derek Bothereau, Project Manager, SustainAbility
Arthur Karuletwa, Director of Traceability, Starbucks
Amy Jackson, Senior Credibility Manager, ISEAL Alliance
This session introduces trends and drivers in effective traceability of commodities and products throughout the supply chain. It lays out the landscape of technological advances contributing to new options for traceability solutions, as well as other developments such as changing stakeholder perceptions or evolving incentives within a broader supply chain management agenda.
Exploring Alternative Distribution Channels For Agro Exports.pdfPiyush Tradologie
Agricultural producers are constantly looking for novel ways to broaden their market reach and boost sales of their products in today's globalized world. Historically, agro exports have relied on conventional distribution channels, involving middlemen like wholesalers and retailers. Alternative distribution channels, like online platforms and direct-to-consumer sales, have, however, emerged as effective solutions due to the development of technology and shifting consumer preferences. Let us examine the advantages, difficulties, and actual examples of utilizing these alternative channels for Agricultural Exports:
Kenya’s coffee sector in the COVID-19 context. Can producer agency be sustained?IIED
On 19 May, 2020, the International Institute for Environment and Development (IIED) hosted an online event to discuss an experience of promoting the agency of coffee growers as well as youth and women entrepreneurship in Kenya’s coffee sector, the implications of COVID-19 and some possible pathways to sustaining the progress made to date.
The webinar, part of the 'Empowering Producers In Commercial agriculture’ (EPIC) project, share and debated experiences around a social enterprise that has been seeking to cause positive social and economic disruption within the coffee industry.
This is a presentation given by Vava Angwenyi, of Vava Coffee.
More details: https://www.iied.org/kenyas-coffee-sector-covid-19-context-can-producer-agency-be-sustained
ANALYSING THE SUCCESS OF VERTICAL INTEGRATION THROUGH SMALL COFFEE GROWERS CO...Devesh Shukla
Issues of marketing of and trade in Coffee assumes importance due to its export potential as well as the livelihood dependency of large number of small growers (98% of holdings).To help the small growers move up in value chain, vertical integration becomes a greatest measure. So, we are proposing a research to understand the success of vertical integration through cooperatives and the factors affecting the same.
Pablo and Rusty's Coffee Roasters | What are the Biggest Factors for Sustaina...Thomas Chevalier
The outline tends to base on rustic issues in Sustainable Coffee, the load of coffee, the qualities of green/stewed coffee, and how they influence business. The investigation takes 30someplace in the scope of 5 and 10 minutes to wrap up. The investigation is absolutely obscure—no information is assembled that could be used to separate you really or the affiliation you work for.
Oxfam GB National Agricultural Learning EventWillow Baum
This presentation by the Seed Group, on the subject of "Linking the Private Sector to Smallholder Ethiopian Farmers" was given at the November 2009 Oxfam GB-sponsored National Agricultural Learning Event in Addis Ababa, Ethiopia.
Which are the opportunities and threats in Starbucks external environment?
Which are the strategic capabilities, which Starbucks could leverage to enter the tea market?
Comvita and Marketo: Natural Health gets Savvy - Kylie Glover Marketo
Kylie Glover, Vice President of Marketing for Comvita, shares her company's customer experience using Marketo's marketing automation software and discusses how it enabled Comvita to nurture prospective leads and build strong relationships with their audience.
Coffee and Ready-to-Drink Coffee in the U.S.: Retail & Food Service, 8th Edit...MarketResearch.com
Make no mistake, coffee is big business: Packaged Facts forecasts that retail and foodservice sales of coffee will top $48 billion in 2014. Of this amount, we expect $11.2 billion (or 23%) to come from retail sales and $37 billion (or 77%) to come from sales at foodservice establishments.
1. We have found that the order and transparency that
process controls force in to the system increase access
to credit; bankers are much more likely to loan to
those who can show where and how the money is
being used; simply said, there is much less risk all
around.
Process controls force transparency and traceability
into the system at it’s base, e.g. between the coffee
plantations and the exporter. The rest of the route to
roaster customers is already pretty well controlled.
This is significant because it means that adoption of
a Direct Trade commercial model does not change
the route that coffee takes from producer to the
consumer, it only forces process controls, transparency
and traceability into the entire chain, end to end. It is
exactly this end-to-end transparency and traceability
that is considered essential for solid economic growth.
We have been successfully using a Direct Trade model
in Mexico for fifteen years and have worked with our
Mexican associates at Cafes Sustentables de Mexico,
S.A. de C.V. to develop the FincaLab coffee quality
control system. The FincaLab is a portable Laboratory
with process control software that provides all the
necessary controls and transparency, as well as prints
barcode labels with serial numbers on each bag that
permit our customers to trace the coffee to it’s origin
at www.trackyourcoffee.com. Our experience has been
that the increased earnings that result from our model
taken with along with the FincaLab have allowed
the producers to develop their cooperatives, build
infrastructure, and to gain the confidence to apply for
their own pre-harvest financing.
We have been successfully making coffee more
sustainable for our Mexican associates.
Jim is the Company founder. He established working
relationships with Mexican cooperatives in Nayarit,
introducing a unique program of quality-based profit
sharing. He guided company development as a broad
based distributor of quality coffees with an emphasis
on directly traded, exclusively marketed, and fully
traceable coffees from Nayarit, Mexico. He developed
the FincaLab, a portable laboratory and quality
management system with proprietary software and a
proprietary new, “hands off” precision sample roaster,
and a laboratory huller for coffee sample preparation.
The FincaLab is the core of a complete coffee process
control system that outputs bar codes and serial
numbers for all processed coffee that results full in
Internet traceability through www.trackyourcoffee.com.
Have the Spin Doctors Cured Us of
“Sustainability?”.... The Core Conditions Persist
by Jim Kosalos
O
ur coffee importing business has been
around long enough to have ridden the
commodities roller coaster over a couple
mountain tops. After passing the peak in 1997, we
rode the market down into the 2002 valley of death
like the “charge of the light brigade.” Many small
producers did not survive, those working with us
in Mexico survived because of our unique quality-
based business model. After the most recent market
peak last spring, it appears that we are facing new
challenges; not only are the commodities being jostled
by all the usual suspects, but now we also have major
international banking woes and seriously rising costs
of fuel and fertilizer. As these conditions again stretch
the sustainability of coffee, our company increasingly
finds itself heading in the direction of the intrinsic
sustainability offered by a “Direct Trade” model.
One can learn a lot about sustainability in general by
entering “The Politics of Sustainable Development,
Susan Baker”1
into the Google® search window to get
an eyeful. She shows that we’ve come a long way from
the seemingly simple concept where “sustainability is
improving the quality of human life while living within
the carrying capacity of supporting eco-systems”2
: we
now have scholarly works that investigate the idea of
sustainability from all of its myriad environmental,
social, and economic aspects, as well from every
political viewpoint. Is there spin? You bet!
To become more “sustainable” in the coffee business
we need to promote alternatives to commodities
pricing for small coffee growers. Why is this? It is
because commodities pricing guarantees the buyer
the lowest possible price based on availability,
but unfortunately simultaneously guarantees the
seller a price that has nothing to do with his cost of
production. Although many large producers have
the resources to “flywheel” over this short term
“inconsistency” in price as supply and demand reach
equilibrium on a time-scale measured in years, the
small producers take the hit. Small producers are in
the great majority worldwide and generally have few
resources and little access to markets. They also have
little access to credit or hedge accounts and need an
alternative to sustain their livelihoods on a time-scale
measured in weeks.
Small producers represent a very large population
worldwide; in Mexico alone, 88% of the producers
have less than 2 Ha in coffee (5 acres) acres in coffee
and produce about 55% of Mexico’s coffee . It is
estimated that less than 25% of these small holders
have the opportunity to hedge their coffee with
contracts against the “C” market3
. This means that
about 40 % of the coffee produced in Mexico (about
1.5 million 69 kg bags) is sold without protection from
market volatility.
What’s more, notwithstanding the few with protective
hedges, it is estimated that the total amount of coffee
sold against commodities pricing schemes is over 90%
of Mexico’s production.4
“....Mission control, we have
a problem.”
I believe that we urgently need to seek and promote
strategies that consistently bring more money into
coffee producing communities, simultaneously
increasing access to credit, raising the level of
education, and reducing reliance on commodities
pricing,
Judging by the increase in the number of companies
now offering “Direct Trade” coffee, many have reached
similar conclusions. Direct Trade offers buyers an
opportunity to short circuit commodities pricing and
guarantee producers enough money to cover their cost
of production along with a modest profit. For this to
work, producers must be able to guarantee buyers a
consistent source of consistent quality, fully traceable
coffee. It is this exact point where there exists the
greatest benefit for both parties, because producers
are forced to adopt practices and process controls that
permit them to make this promise.
It is our experience that with increased process literacy
and with process controls in place, coffee automatically
becomes fully traceable. The process oriented “culture”
that produced the coffee, taken with the concomitant
documentation trail makes it relatively easy for the
producers to obtain nearly any certification.
Sources:
1
The Politics of sustainable development: Theory, Policy and Practice within the European Union, Susan Baker (1997)
2
Caring for the Earth: A Strategy for Sustainable Living, Gland, Switzerland. (2009)
3
Silvia Guttierrez, AMECAFE, personal communication
4
Ing. Manuel Higuera, CONAYCAFE, personal communication.70
2. Increase
Quality
Transparency
Productivity
Profits
Potential
The FincaLab is a one-stop, portable cupping
system. Able to hold up to rough field use,
this all-in-one system includes everything
needed to perform professional cupping and
quality control at the farm level including…
• A calibrated professional grade sample roaster
• A small batch huller for removing parchment
• A moisture meter
• A burr grinder
• An electronic scale
• A full set of sizing screens
• “To standard” cups and cupping spoons
• Data integration with proprietary software
• Defect grading mats and much more
PLUs… The case itself folds out to a scaa standards cupping table
set it up, then pack it up – everything stays safe and secure
VIsIT www.fIncaLab.com for more Info