Law & Order:
Financing Options
for Startups
  February 12, 2013

  Nicole Moss
  (617) 816-8220
  nmoss@campbellriggs.com
Disclaimer
The information presented herein and the surrounding
discussion are provided for educational or informational
purposes only. The information presented herein is not
necessarily applicable to any particular situation herein or
discussed in the course of this presentation. By providing this
information and engaging in discussion, no legal advice is
provided hereby and no attorney client relationship or privilege
is being established. Every business and every issue is unique
and legal questions or issues should be directed to your
attorney.
Sources of Funds for Startups
Sources of Funds for Startups
• Founding Team        • Banks
• Friends & Family     • Mezzanine Funds
• Angels               • Private Lenders
• Super Angels         • Crowdfunding
• Accelerators, etc.   • Grants
• Seed Funds
• VC Funds
Categories of Fund Sources
• Equity
• Debt
• Hybrids
Debt Structures
• Credit Cards
• Promissory Notes
• (Convertible Notes are hybrids)
• Loans
Credit Cards
• Higher Rates than other Debt
• Compounding Interest
Promissory Notes
• Principal
• Interest
• Repayment Structure
• Prepayment
• Default
• Personal Guarantee (maybe)
Super-Simple Org Chart
Shareholders




               Company




                Assets
Super-Simple Org Chart
Shareholders             Personal Guarantee




                         Debt document
                         secured by
               Company   guarantee or
                         collateral or both




                Assets    Collateral
Loans
• Same as P-Notes PLUS
• Covenants
• Reps & Warranties
• Bringdowns
• Diligence
• Secured with Assets/Collateral,
  Guarantees
• UCC Filings
SBA Loans
• Same as Regular Loans PLUS
• More Paper
• Longer Payment Schedule
• No/Lite Prepayment Penalties
• Lighter Covenants
• Non-recourse (maybe)
Equity Structures
• Common Stock (or membership units
  in an LLC)
• Preferred Stock
• Warrants & Options
Super-Simple Org Chart
Shareholders




               Company




                Assets
Simple Org Chart
Shareholder #1 – 50%
Shareholder #2 – 30%
Shareholder #3 – 20%


                  Company




                       Assets
Org Chart
Shareholder #1 – 50%               Liquidity Event: $1000
Shareholder #2 – 30%
Shareholder #3 – 20%               Distribution: $1000

                                   Waterfall:
                                    - outstanding debt
                  Company
                                    - shareholders pro rata




                       Assets
Common Stock
• For cash, in-kind, in lieu of compensation
• = a Security
• Governed by:
 • Federal & State Securities Laws
 • State Corporate Laws
 • Certificate of Formation (public)
 • Bylaws
 • Other Agreements – Shareholders’,
   Investors’ Rights…
Preferred Stock
• Like Common PLUS
• Liquidation Preference
• Convertible
• Superior Voting Rights/Protection
• Anti-dilution – ROFR, Participation
Preferred #1 – 50% Org      Chart
Shareholder #1 – 25%                Liquidity Event: $1000
Shareholder #2 – 15%
                                    Distribution: $1000
Shareholder #3 – 10%
                                    Waterfall:
                                     - outstanding debt
                  Company
                                     - Preferred shareholders
                                       pro rata
                                     - Common shareholders
                                       pro rata

                       Assets
Warrants & Options
• Not an Equity, but still a Security
• Exercise Threshold
• Strike Price
• Warrants -> Transactions
• Options -> Compensation
Hybrid Structures
• Loans with PIKs, Warrants
• Convertible Notes
Q&A

Financing Options for Startups by Nicole Moss

  • 1.
    Law & Order: FinancingOptions for Startups February 12, 2013 Nicole Moss (617) 816-8220 nmoss@campbellriggs.com
  • 2.
    Disclaimer The information presentedherein and the surrounding discussion are provided for educational or informational purposes only. The information presented herein is not necessarily applicable to any particular situation herein or discussed in the course of this presentation. By providing this information and engaging in discussion, no legal advice is provided hereby and no attorney client relationship or privilege is being established. Every business and every issue is unique and legal questions or issues should be directed to your attorney.
  • 3.
    Sources of Fundsfor Startups
  • 4.
    Sources of Fundsfor Startups • Founding Team • Banks • Friends & Family • Mezzanine Funds • Angels • Private Lenders • Super Angels • Crowdfunding • Accelerators, etc. • Grants • Seed Funds • VC Funds
  • 5.
    Categories of FundSources • Equity • Debt • Hybrids
  • 6.
    Debt Structures • CreditCards • Promissory Notes • (Convertible Notes are hybrids) • Loans
  • 7.
    Credit Cards • HigherRates than other Debt • Compounding Interest
  • 8.
    Promissory Notes • Principal •Interest • Repayment Structure • Prepayment • Default • Personal Guarantee (maybe)
  • 9.
  • 10.
    Super-Simple Org Chart Shareholders Personal Guarantee Debt document secured by Company guarantee or collateral or both Assets Collateral
  • 11.
    Loans • Same asP-Notes PLUS • Covenants • Reps & Warranties • Bringdowns • Diligence • Secured with Assets/Collateral, Guarantees • UCC Filings
  • 12.
    SBA Loans • Sameas Regular Loans PLUS • More Paper • Longer Payment Schedule • No/Lite Prepayment Penalties • Lighter Covenants • Non-recourse (maybe)
  • 13.
    Equity Structures • CommonStock (or membership units in an LLC) • Preferred Stock • Warrants & Options
  • 14.
  • 15.
    Simple Org Chart Shareholder#1 – 50% Shareholder #2 – 30% Shareholder #3 – 20% Company Assets
  • 16.
    Org Chart Shareholder #1– 50% Liquidity Event: $1000 Shareholder #2 – 30% Shareholder #3 – 20% Distribution: $1000 Waterfall: - outstanding debt Company - shareholders pro rata Assets
  • 17.
    Common Stock • Forcash, in-kind, in lieu of compensation • = a Security • Governed by: • Federal & State Securities Laws • State Corporate Laws • Certificate of Formation (public) • Bylaws • Other Agreements – Shareholders’, Investors’ Rights…
  • 18.
    Preferred Stock • LikeCommon PLUS • Liquidation Preference • Convertible • Superior Voting Rights/Protection • Anti-dilution – ROFR, Participation
  • 19.
    Preferred #1 –50% Org Chart Shareholder #1 – 25% Liquidity Event: $1000 Shareholder #2 – 15% Distribution: $1000 Shareholder #3 – 10% Waterfall: - outstanding debt Company - Preferred shareholders pro rata - Common shareholders pro rata Assets
  • 20.
    Warrants & Options •Not an Equity, but still a Security • Exercise Threshold • Strike Price • Warrants -> Transactions • Options -> Compensation
  • 21.
    Hybrid Structures • Loanswith PIKs, Warrants • Convertible Notes
  • 22.