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Welcome 
Fundraising, cost planning and budgeting during 
bootstrapping 
Think > Plan > Execute 
September 30, 2014 
Presented by: 
Fernanda – Start Up Chile / Cheruku – IDOS CORP
Aim for the Goal. 
What do you want to achieve with your business? 
Think Plan Execute 
• Business plan 
• Cost planning 
• Budgeting 
• Source of money 
• Goal 
• Time 
• Resources 
• Revenue generation 
• Fund raise 
• Implement 
• Revise
Think.
Plan. 
Product 
What are we building? 
Cost 
How much money do 
we need? 
Budget 
What expenses do we 
need to incur & when 
Source of 
funds 
Where do we get the 
money for expenses
Plan. 
Product 
What are we building? 
 What problem is the product going to solve 
 How many people / businesses have this problem 
 Are there other competing products to solve this problem 
 Differentiators in our product 
 How will be sell our product – marketing & sales strategy 
 Monthly burn 
 Pricing 
 Break-even
Plan. 
Cost 
How much money do we 
need? 
 Must have 
 One time expenses 
 Monthly expenses 
 Good to have 
 One time expenses 
 Monthly expenses
Plan – Cost planning 
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec 
Must have 150000 
Monthly Total expenses 145400 
Office 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 
Salaries 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 
Utilities 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 
Travel 2000 1000 0 5000 0 0 1000 2000 0 3000 1000 4000 
Total 1200 
0 
11000 10000 15000 10000 10000 11000 12000 10000 13000 11000 14000 
One time 
Laptop 1500 0 0 0 0 2000 0 0 2500 0 0 0 
Printer 0 0 0 200 0 0 0 0 0 0 0 0 
License 100 0 0 0 0 0 100 0 0 0 0 0 
Total 1600 0 0 200 0 2000 100 0 2500 0 0 0 
1360 
0 
11000 10000 15200 10000 12000 11100 12000 12500 13000 11000 14000
Plan – Budget 
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec 
Expenses 1360 
0 
11000 10000 15200 10000 12000 11100 12000 12500 13000 11000 14000 
Funds 
available 
Personal 1200 
0 
12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 
Sales 0 0 0 0 0 0 0 0 0 3000 5000 5000 
Shortage 1600 0 0 3200 0 0 0 0 500 0 0 0 
Surplus 0 1000 2000 0 2000 0 900 0 0 2000 6000 3000 
Total shortage 5300 
Total surplus 16900 
Net surplus 11600
http://www.youtube.com/watch?v=pN709oX9Bzk
Plan – Source of funds 
Source of 
funds 
Where do we get the 
money for expenses 
 How much money to raise? 
 When to raise money? 
 How to raise the money & at what cost? 
 Sales revenue 
 Accelerators 
 Friends and family 
 Loan from banks 
 Angel investment 
 Venture capital
Execute.
Thank you

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Basics of financial planning for a bootstrapped start up.

  • 1. Welcome Fundraising, cost planning and budgeting during bootstrapping Think > Plan > Execute September 30, 2014 Presented by: Fernanda – Start Up Chile / Cheruku – IDOS CORP
  • 2. Aim for the Goal. What do you want to achieve with your business? Think Plan Execute • Business plan • Cost planning • Budgeting • Source of money • Goal • Time • Resources • Revenue generation • Fund raise • Implement • Revise
  • 4. Plan. Product What are we building? Cost How much money do we need? Budget What expenses do we need to incur & when Source of funds Where do we get the money for expenses
  • 5. Plan. Product What are we building?  What problem is the product going to solve  How many people / businesses have this problem  Are there other competing products to solve this problem  Differentiators in our product  How will be sell our product – marketing & sales strategy  Monthly burn  Pricing  Break-even
  • 6. Plan. Cost How much money do we need?  Must have  One time expenses  Monthly expenses  Good to have  One time expenses  Monthly expenses
  • 7. Plan – Cost planning Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Must have 150000 Monthly Total expenses 145400 Office 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 Salaries 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 Utilities 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 Travel 2000 1000 0 5000 0 0 1000 2000 0 3000 1000 4000 Total 1200 0 11000 10000 15000 10000 10000 11000 12000 10000 13000 11000 14000 One time Laptop 1500 0 0 0 0 2000 0 0 2500 0 0 0 Printer 0 0 0 200 0 0 0 0 0 0 0 0 License 100 0 0 0 0 0 100 0 0 0 0 0 Total 1600 0 0 200 0 2000 100 0 2500 0 0 0 1360 0 11000 10000 15200 10000 12000 11100 12000 12500 13000 11000 14000
  • 8. Plan – Budget Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Expenses 1360 0 11000 10000 15200 10000 12000 11100 12000 12500 13000 11000 14000 Funds available Personal 1200 0 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 Sales 0 0 0 0 0 0 0 0 0 3000 5000 5000 Shortage 1600 0 0 3200 0 0 0 0 500 0 0 0 Surplus 0 1000 2000 0 2000 0 900 0 0 2000 6000 3000 Total shortage 5300 Total surplus 16900 Net surplus 11600
  • 10. Plan – Source of funds Source of funds Where do we get the money for expenses  How much money to raise?  When to raise money?  How to raise the money & at what cost?  Sales revenue  Accelerators  Friends and family  Loan from banks  Angel investment  Venture capital