10. Like Sources
29 likes
People using
Facebook’s
page browser
Local Places
pyml
43 likes
People seeing
our page under
Pages You May
Like (PYML)
Search 45 likes
People Liked our
Page from their
search results
Mobile Ads 57 likes
Likes gained
from a news
feed ad on a
mobile device
Mobile 192 likes
Likes from
people using a
mobile device
Page Profile 504 likes
Likes from
people on our
page itself
Recommended
Pages
49 likes
People liked our
page from the
suggested
pages section
Page Browser
15. Post Type Performance
Video
Type Avg Reach Avg Engagement
Status
Link
Photo
Post Clicks
Likes, Comments, & Shares
728 115
32
68
12
9
8
9
5
410
248
198
Randge (low-high)
192 - 2250
110 - 1977
52 - 1109
78 - 421
16. Standout Posts
Total Reach: 665
Engaged Users: 133
Post Consumption: 185
Total Impressions: 1544
Stories Created:
Comments - 17
Shares - 5
Likes - 87
Post Type: PHOTO
Total Reach: 6926
Engaged Users: 1853
Post Consumption: 2488
Total Impressions: 9865
Stories Created:
Comments - 13
Shares - 6
Likes - 143
Post Type: PHOTO
17. Standout Posts
Total Reach: 366
Engaged Users: 46
Post Consumption: 53
Total Impressions: 739
Stories Created:
Comments - 2
Shares - 2
Likes - 19
Post Type: STATUSPost Type: PHOTO
Total Reach: 592
Engaged Users: 79
Post Consumption: 91
Total Impressions: 1104
Stories Created:
Comments - 1
Shares - 4
Likes - 53
18. Standout Posts
Total Reach: 312
Engaged Users: 35
Post Consumption: 54
Total Impressions: 524
Stories Created:
Comments - 3
Shares - 1
Likes - 6
Post Type: PHOTO
Total Reach: 675
Engaged Users: 61
Post Consumption: 76
Total Impressions: 1447
Stories Created:
Comments - 14
Shares - 7
Likes - 23
Post Type: PHOTO
19. Standout Posts
Total Reach: 988
Engaged Users: 78
Post Consumption: 95
Total Impressions: 2048
Stories Created:
Comments - 10
Shares - 12
Likes - 17
Post Type: PHOTOPost Type: PHOTO
1
2
20. Standout Posts
Total Reach: 1040
Engaged Users: 255
Post Consumption: 368
Total Impressions: 2569
Stories Created:
Comments - 1
Shares - 5
Likes - 25
Post Type: LINK
Total Reach: 421
Engaged Users: 54
Post Consumption: 39
Total Impressions: 944
Stories Created:
Comments - 3
Shares - 14
Likes - 13
Post Type: STATUS
21. Standout Posts
Total Reach: 827
Engaged Users: 80
Post Consumption: 58
Total Impressions: 1678
Stories Created:
Comments - 10
Shares - 5
Likes - 31
Post Type: STATUSPost Type: STATUS
Total Reach: 1327
Engaged Users: 435
Post Consumption: 428
Total Impressions: 2429
Stories Created:
Comments - 10
Shares - 0
Likes - 33
22. Video Posts
Come meet Craig Jensen, our Produce
Specialist, today! Craig offers great exper-
tise about our produce department to
better your culinary experience!
Reach: 1158
Impressions: 2491
Post Clicks: 209
Engaged Users: 188
Post Consumption: 171
Likes, Comments, Shares: 64
Avg. View Duration: 20s
# of Views: 529
Auto-Play: 475
Clicked-Play: 54
Come see Darrell and try some
Gouda cheese today! It's the most
consumed cheese in the world!!
Reach: 380
Impressions: 766
Post Clicks: 10
Engaged Users: 34
Post Consumption: 22
Likes, Comments, Shares: 15
Avg. View Duration: 12s
# of Views: 200
Auto-Play: 175
Clicked-Play: 25
23. Paid Posts
Post Type: PHOTO
Post Type: PHOTO
Organic Reach: 864
Paid Reach: 20,344
Post Clicks: 765
Organic Reach: 1848
Paid Reach: 19,048
Post Clicks: 697
24. Paid Video Post
Paid Reach: 7,452
Organic Reach: 1,900
Impressions: 11,982
Post Clicks: 341
Engaged Users:
Post Consumption: 554
Likes, Comments, Shares: 129
Avg. View Duration: 12s
# of Views: 4,795
Auto-Play: 4,656
Clicked-Play: 139
***NOW OPEN*** The NEWEST restau-
rant in town! The West Ames Hy-Vee
Market Café opened today! Come enjoy
some great food and drinks!
621
29. Woobox is Powerful
Looking Ahead
Forced Action
Perfect for any
campaign
Twitter & Facebook
Hy-VIP Promotion
Leaderboard Contest
People engage to win
Constantly Running
Gives back to Fans
31. Looking Ahead
Deliberate Experimentation
Trial Posting
Monday - Sunday
6 a.m. - 9 p.m.
Trial Content
Health vs Bakery*
6 a.m. - 9 p.m.
Compare Stats
Reach & Engagment
vs.
Content, Time, Etc.
Creating Exclusives
Store specific
promotions
Social Media
Platform Specific
Just like the
digital exclusives!
34. Keys to Future
Staying Variable
Publishing all types of
posts & content
Finding new ways to
create certain posts
Campaigns
Season/Year/Days
“Holidays with Hy-Vee”
Exclusive to Social Media
Print, Mobile, Online
Trackability
Using Hootsuite/Woobox
Every post will be tracked
Vital in understanding fan
motivations and post success
