1. PUBLIC RELATIONS PROPOSAL
“To Create a Community of Care”
Rebecca Barth
Tyler Shoemaker
Janel Hlebak
Lisa Wendel
BOWLING GREEN STATE UNIVERSITY
JOUR 4400
PUBLIC RELATIONS CAMPAIGNS
off
BEAT.I D E A S T O A D I F F E R E N T B E A T .
2. 3 Letter to Clients
4 Agency Member Profiles
5 Opportunity Statement
6-11 Situation Analysis
a. Secondary Research ........................................................................
b. Bibliography ...................................................................................
b. Primary Research ...........................................................................
12-15 Focus Groups
a. First-Year Students .........................................................................
b. Greek Students ..............................................................................
c. Faculty and Staff .............................................................................
16-21 In-Depth Interviews
a. Holly Grunn ....................................................................................
b. Amanda Garlak ..............................................................................
c. Jackie Wells ....................................................................................
d. Jessica Huddleston ........................................................................
22-27 Theory
a. Trans-theoretical .............................................................................
b. Pre-Contemplation Stage ..............................................................
c. Contemplation Stage .....................................................................
d. Preparation Stage ..........................................................................
e. Action Stage ...................................................................................
f. Maintenece Stage ...........................................................................
28 Target Audience
29-36 Goals, Objectives, Staregies, Tactics
a. Goal 1 .............................................................................................
b. Goal 2 .............................................................................................
c. Goal 3 .............................................................................................
d. Goal 4 .............................................................................................
37-38 Implementation Timeline
39 Estimated Budget
40-41 Sustainability
42-47 Content
a. Logo ................................................................................................
b. Website & App ...............................................................................
c. Coffee Sleeves ................................................................................
d. Greek Tank-Tops .............................................................................
e. CoC News Release ..........................................................................
f. CoC Public Service Announcement .................................................
TABLE OF CONTENTS
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3. Dear Partners,
Thank you for allowing us to have this opportunity to work with you. This has been
such an honor and also an exciting process for us.
Over the semester, we have developed a strategy that will help build an awareness
of the Community of Care Coalition. We also developed a campaign to help build a
community of care that will stand up against sexual assault and domestic violence.
Both of these campaigns will help create a safer Bowling Green State University and
a community in which Falcons feel compelled to care for one another.
Again, we thank you for this opportunity and we look forward to sharing our
campaign with you.
Sincerely,
The Off-Beat Team
Rebecca Barth | Account Executive
Tyler Shoemaker | Assistant Account Executive
Lisa Wendel | Community Relations & Research Coordinator
Janel Hlebak | Social Media Strategist
off
BEAT.
LETTER TO CLIENTS
CCareC o m m u n i t y o f C a r e
3
4. Account Executive
Rebecca Barth
Community Relations
Research Coordinator
Lisa Wendel
Social Media
Strategist
Janel Hlebek
Assistant
Account Executive
Tyler Shoemaker
AGENCY MEMBER PROFILES
“The people who are
crazy enough to think
they can change the
world, are the ones
who do.” - Steve Jobs
“I love cats!”
“Do it with
passion, or not at
all.” - Unknown
“You have brains in your
head. You have feet in
your shoes. You can steer
yourself in any direction
you choose.” - Dr. Suess
4
5. The Community of Care Coalition states that personal concerns and a
failure to establish a sense of community are major contributing factors
to student attrition at Bowling Green State University. As a result, many
students lack the proper tools and resources to assist in the prevention
of sexual assault and domestic violence (sexual violence) and fail to
intervene.
In response, Off-Beat Public Relations strives to create a Community
of Care at BGSU by raising awareness of sexual violence through the
promotion of the Community of Care Coalition. While many organizations
on campus offer educational materials and events, there is a lack of an
organizational structure for delivering this information to students. The
goals of our campaign are to unite students, faculty and community
members by giving them the resources to make them feel safe and cared
about by others and to create a culture shift where the members of this
community feel the responsibility to intervene.
OPPORTUNITY STATEMENT
CCareC o m m u n i t y o f C a r e
5
6. Connection Between Alcohol and Sexual Assault
Summary: Alcohol plays a role in individuals’ moods and awareness of what is going on in their
surroundings. The research also revealed survey data that found a correlation between drug use
and binge drinking and a higher risk of sexual assault.
How we will use this research: This research will shape our campaign in that we will
provide education on safe alcohol use and how to be safe in social situations where alcohol may
be present, such as bars and house parties.
Problematic Alcohol Use and Sexual Assault Among Male College Students: The
Moderating and Mediating Roles of Alcohol Outcome Expectancies:
This study looked at previous surveys’ data, as well as surveys the researchers conducted.
The group surveyed were 209 men with a mean age of about 19 years. The first part of the
survey identified sexually aggressive behavior and identified how often they did those acts.
The study then sought to identify if participants had an alcohol use disorder. The second part
of the study asked participants if they agreed or disagreed on a scale of 1 to 4 with statements
on how alcohol makes them feel such as, “I would feel moody if I drank”. The study found that
alcohol abuse disorders had a correlation with aggressive sexual acts. It also showed that those
individuals who answered that alcohol has a positive effect on their behavior, such as viewing it
as liquid courage, were more likely to commit a sexually aggressive behavior.
College women’s experiences with physically forced, alcohol or other drug-
enabled, and drug-facilitated sexual assault before and since entering college
This study included survey research from a sample population of 12,000 women from two
universities. They received about 5,000 responses in total. The survey asked a variety of
questions varying from asking them for demographic information, campus involvement and if
they had experienced any sexual violence. Those that identified they had experienced sexual
violence, were asked if they had been drinking alcohol and how they had gotten to using alcohol
or drugs at the time of the incident/s. The survey results revealed that 28.5% of women had
experienced sexual assault or attempted sexual assault before or during college. The survey
also found a correlation that many women who had also drank alcohol or taken drugs were at
a larger risk for sexual assault. The survey also revealed that their risk of incapacitated assault
went down over their college careers.
SITUATION ANALYSIS
A. SECONDARY RESEARCH
6
7. A Prospective Study of Sexual Assault and Alcohol Use Among First-Year College
Women
The participants of the survey were 319 women. The participants were freshman women who had an
average age of 18 years. Women taking the survey completed the sexual experiences survey that was
developed in 1985, which assessed the number of unwanted sexual experiences they had in their lives.
The next part of the study involved questions asking how much alcohol they had in the last month in
order to identify binge-drinking behaviors. Both surveys were completed within the first month of them
starting school. Participants could then opt-in to do the same surveys again but at a later time period.
The data revealed that binge drinking was a risk factor for sexual assault among first- year college
women.
Alcohol and Dating Risk Factors for Sexual Assault among College Women
The goal of this study was to look at how sexual dating relationships, alcohol and being sexually
misperceived could be risk factors for sexual assault. The secondary part of the study looked at how
quantities of alcohol consumed by men and women played into sexual assault. Those surveyed
were 1,160 women at a large, urban school. This study also used an adapted version of the sexual
experiences survey and also asked about wanted sexual experiences. The survey then went on to ask
about misconceptions, frequency of alcohol with sexual activities and details on the sexual assault such
as their relationship with the perpetrator. One result was that women who had not been assaulted
reported that their partners did not often consume alcohol when conducting sexual activities.
Individuals who also reported that they had experienced misconceptions when it came to their sexual
wants, were at a higher risk of sexual assault and future sexual assault. The study then suggested that
more education at a university level needs to be provided on what they classified as “acquaintance
sexual assault” Also, substance and alcohol abuse prevention programs at colleges need to provide info
on sexual assault more pertaining to those two areas.
Sorority Participation and Sexual Assault Risk
This study focused on the potential risk factors for sexual assault that develop from sorority
membership. It also looked at how on the contrary, sorority membership can help prevent sexual
assault by having healthy social activities and women who look out for one another. 1,000 women were
surveyed and were asked questions pertaining to unwanted sexual experiences, sorority social events,
alcohol use at Greek events and overall weekly alcohol consumption. The study found that Greek
women were more likely to have experienced an unwanted sexual experience. The study also found
that women who frequently attended Greek events, where students were drinking alcohol, were more
likely to have experienced either unwanted sexual contact, attempted rape and completed rape than
women who did not attend those events.
SITUATION ANALYSIS
A. SECONDARY RESEARCH
7
8. Colleges and Sexual Assault
Summary: This research first showed that colleges handle sexual assault differently
in terms of both programming and punishment. It also talked about some of the
efforts on campuses to educate students on sexual assault.
How we will use this research: We will use this research to look at what other
universities have done to combat sexual assault and if it was effective for them.
This also brought to our attention how universities have different judicial processes
when handling sexual assault cases and to look closely at BGSU’s.
The Debate: How should college campuses handle sexual assault?
This article contains many different excerpts from a variety of individuals giving their
stance on “The Debate.” This debate specifically is how college campuses should
handle sexual assault. The topics discussed in this article include a clear definition of
“rape,” how rapists often go unpunished and comments on rape culture.
The Bro Whisperer
This article talks about a sociology professor, Michael Kimmel, who is an advocate
for male-oriented efforts to prevent sexual assault. One of the initiatives he was
involved in finding was “Party with Consent,” where he and the actual founder,
Jonathan Kalin, would print the slogan on red solo cups, kegs, and posters around
parties, encouraging “smart” end-of-night decisions for both men and women.
Be Brave, Be Safe.
This is an essay done by a mother to one of her daughters regarding the inequities
of campus life at colleges and universities. The main piece of advice in this essay is
to always speak up about anything that happens, regarding sexual assault.
SITUATION ANALYSIS
A. SECONDARY RESEARCH
8
9. Campus Readiness For Sexual Assault Prevention: An Assessment of Lebanon
Valley College
This article looks at specific programming efforts done by college campuses to
address sexual assault prevention. The purpose of the study was to determine
the level of readiness that college campuses had in terms of implementing sexual
assault prevention programs.
Sexual Assault on College Campuses: Perceptions and Approaches of Campus Law
Enforcement Officers
This study takes a look at campus police officers and their perceptions on sexual
assault on their respective campuses. Because sexual assault happens more often
than it is actually reported, police officers have a slightly different perception
of assault on their campuses than the students and faculty do. This study asked
officers in Texas the role they played in sexual assault cases, as well as how many of
these specific cases they’re responded to.
The Effect of a College Sexual Assault Prevention Program on First-year Students’
Victimization Rates
This article first looked at how first-year students are susceptible to sexual assault.
It later discussed how students that received a one-hour sexual assault program
and discussion had a reduced risk of sexual assault by 43% after following up 9
weeks later. Students watched the “Sex Signals” program and had a workshop on
peer intervention, the definition of rape and available campus resources. The follow
up workshop took place in Residence Halls. 17% of the control group of first year
students said they experienced sexual assault as opposed to 12% of students that
received the program.
SITUATION ANALYSIS
A. SECONDARY RESEARCH
9
10. BIBLIOGRAPHY
American College Health Association National College Health Assessment II. Bowling Green State University
Executive Summary. Bowling Green: Fall of 2014. Web.
Antonia, Abbey., Ross, Lisa Thompson. (1996). “Alcohol and Dating Risk Factors for Sexual Assault among
College Women” Psychology of Women Quarterly Vol. 20, 147-169.
“Factors That Increase Sexual Assault Risk.” National Institute of Justice. 1 Oct. 2008. Web. 20 Apr. 2015.
Gillibrand, K, Rubenfeld, J, Sulkowicz, E, Hargitay, M, Sullivan, T, Biden, J, Kaiser, M,
Friendman, J, & Sommers, CH 2014, “The Debate: How should college campuses handle
sexual assault?”, TIME, vol. 183, no. 20, pp. 28-29.
Khazan, Olga. “The Bro Whisperer”, Atlantic, vol. 315, no. 1, pp. 20-21.
Krebs, Christopher P., Lindquist, Christine H., Warner, Tara D., Fisher, Bonnie S., Martin, Sandra L. (2009).
“College women’s experiences with physically forced, alcohol- or other drug-enabled, and
drug-facilitated sexual assault before and since entering college.” The Journal of American College
Health Vol. 57, No. 6, 639-647.
Minow, Jacqueline C., Einolf, Christopher J. (2009). “Sorority Participation and Sexual Assault Risk” Violence
Against Women Vol 15, No. 7, 835-851
Mouilso, Emily R., Fischer, Sarah, Calhoun, Karen S. (2012). “A Prospective Study of Sexual Assault and
Alcohol Use Among First-Year College Women” Violence and Victims Vol. 27, 78-94
Schrobsdorff, Susanna. “Be Brave, Be Safe.” TIME, 185.4 (2015): 60. Academic Search
Complete. Web. 2 Feb. 2015.
Siffin, Karly, et al. “WINNER OF THE 2013 STUDENT POSTER COMPETITION: Campus
Readiness For Sexual Assault Prevention: An Assessment of Lebanon Valley College.”
Sociological Viewpoints 30.1 (2014): 36-48. SocINDEX with Full Text. Web. 4 Feb. 2015.
Smith, Molly, Nicole Wilkes, MPH, and Leana Bouffard, PhD. “Sexual Assault on College
Campuses: Perceptions and Approaches of Campus Law Enforcement Officers.” Family
& Intimate Partner Violence Quarterly (2014): 15-24. EBSCO. Web. 4 Feb. 2015.
Tuliao, Antover P. and Dennis McChargue. (2014). “Problematic Alcohol Use and Sexual Assault Among
Male College Students: The Moderating and Mediating Roles of Alcohol Outcome Expectancies.”
The American Journal on Addiction Vol. 23, No. 4, 321-328.
10
11. Summary:
The 2014 National College Health Assessment Institutional Data Report
revealed that of the 958 students surveyed:
• 4% of males and 9% of females had experienced sexual touching without
their consent within the last 12 months
• 2.7% had experienced a sexual penetration attempt without their
consent within the last 12 months
• 1.7% had experienced sexual penetration without their consent within
the last 12 months
• 3.1% of students had experienced a physically abusive intimate
relationship
• 2.4% of students had experienced a sexual abusive intimate relationship
• 89.5% of students reported feeling very safe on their campus during the
day
• 37.3% of students reported feeling very safe on their campus at night
• 2.1% of students said they someone had sex with them without their
consent when drinking alcohol within the last 12 months
• 0.9% of students said they had sex with someone else without their
consent while drinking within the last 12 months
We strive to increase the number of students that receive information
on sexual assault and domestic violence prevention. According to the
survey results, only 33.6% of students surveyed in 2014 wanted to receive
information on these topics.
SITUATION ANALYSIS
B. PRIMARY RESEARCH
11
12. Key Points:
We first asked first-year students for their reaction to the number of forcible sexual
offenses that were committed on campus according to the campus safety report. The
students agreed that the number didn’t surprise them, however, they thought that there
would be more. A couple of the students said that there were most likely more that went
unreported.
When asked if they thought first-year students were more likely to engage in high-risk
behaviors or be victims of sexual assault, they said yes. Students then talked about why
they felt first-year students were more susceptible such as trying to fit in and others may
not know a safe limit with alcohol. One student went on to add that the new freedoms
gained make people want to try alcohol and substances and they also feel that both are
part of a social culture here.
They then talked about the places they felt were more likely to lead to potentially unsafe
situations. All of the students expressed that house parties were where they felt sexual
assault may be the most likely to occur. They mentioned how it is loud there and people
may not be paying that close attention to other people. One student added to that by
saying that they feel situations with unwanted sexual contact are most likely to occur with
someone you already know. The students expressed that overall they felt like BGSU was a
safe community.
We then asked the students if they felt like they had the knowledge to intervene, the
students said they don’t feel like they have specific knowledge. They talked about how
they feel instinct would kick in, but they wouldn’t know exactly the right thing to do.
Students provided great feedback on ways we can get the CoC’s message across, as
well as the sexual assault and domestic violence campaign. All students agreed that
long emails from the university usually go unread so there needs to be other efforts to
promote the campaigns such as social media, signs and campus update announcements.
One student suggested how effective the many signs for the promotion of the Hatch were
in the lawns on campus and how we could do something similar.
The focus group participants talked about how training would be beneficial, but it would
be difficult to get students to do it unless it was mandatory. A couple students talked
about how having a class would work to cover topics such as this and tying it into a BG
Perspective course requirement.
FOCUS GROUPS
A. FIRST-YEAR STUDENTS
12
13. Key Points:
The students were unsurprised by low number of crime reports because most cases of sexual assault go
unreported. Students explained alcohol is sometimes a problem in the Greek community, but rarely presented
as an immediate issue. Participants believed BGSU had a positive reputation in regards to alcohol abuse
compared to many other universities in the state. There are a minority of Greek organizations that heavily abuse
alcohol.
There is a heavy correlation between alcohol abuse and sexual assault. Abusing alcohol leads to lowered
inhibitions. Greek students face specific challenges including the easier access to alcohol and higher social
pressure. Sexual assault is a problem in all communities, but Greek students are negatively stereotyped by
the social culture. Many Greek organizations interact with each other through social events, philanthropy and
(social) networking; the word-of-mouth communication correlates with the higher number of reports in the
Greek community. Many Greek organizations practice safe drinking through programs like “Sober Bros.” Greek
students generally possess a large friend group to support and protect them.
There is a lack of knowledge on how to intervene in dangerous situations involving sexual assault. Participants
mutually agreed that more bystander training was needed in Greek life. Participants agreed that intervening
in groups is much more effective. Chances of assisting a friend in potential danger is much easier/likely than
assisting a stranger. Participants believe BGSU is a safe community. Most students feel comfortable walking
alone. Participants agreed sexual assault mainly occurs behind closed doors and involving someone who
the victim knows. Examples include residence halls, house parties and unfamiliar places. Due to loud noises,
crowded environments and alcohol influence at parties, many people fail to stay alert for signs of sexual assault.
All participants said they believe freshman women are most vulnerable to sexual assault due to social pressure
and perceived higher levels of drinking. Ways to avoid dangerous situations include going out in groups of
friends, planning the night beforehand, fully-charging mobile devices beforehand, informing others of your plan
and having contacts in mind.
Participants suggested that a mandatory class that covers the basic information about sexual assault/training
would effectively educate the community. Participants suggested social media was the best method for
delivering sexual assault information and training opportunities. To get involved with the “It’s On Us” campaign,
some Greek members “took the pledge” as a main cause. Each chapter wrote a sexual assault pledge, although,
the president writes the pledge without the help of other Greek members. Little action from the campaign has
been noticed.
Participants believed the community could get involved by distributing sexual assault information and resources
during opening weekend events. Additionally, resident advisors and OWGLs can supply their freshman students
with critical information via a presentation. Greek organizations educate themselves about sexual assault
through GreekLife.edu Online seminars, promotion of the “Circle of 6” app and safety programs like “Sober
Bros.” Participants explained they received little to no education from the University regarding sexual assault.
Participants mentioned additional educational tactics such as (free) opening weekend self defense classes,
campus police education and informational seminars to be lead by instructors during BG Perspective courses.
FOCUS GROUPS
B. GREEK STUDENTS
13
14. Key Points:
We asked several faculty members from very different backgrounds to attend our focus group. Their answers
were extremely insightful to us as they offered different bits of information that we would not have been able to
identify on our own, seeing as we are not faculty members. When we first asked the faculty members what their
reactions were to knowing that there were 15 reported sexual assaults last year, they were surprised because
they expected there to be more. In fact, one of the faculty members knows for a fact there were more sexual
assaults that occurred than were reported because she works directly with students that have been victims and
encourages them to report their attacks.
When asked if they thought that sexual assault was a problem in our community, they explained that sexual
assault is a problem in any community and that BGSU is not an exception. Sexual assault is a problem on college
campuses because there are a lot of young people in close proximity and there is alcohol and drug use.
When asked if they thought alcohol use and abuse was a problem in the BGSU community, they explained that
yes, they do believe that alcohol use and abuse was a problem, but that doesn’t necessarily mean there is a
causal relationship between alcohol use and sexual assault. While they can be connected, they are not causal
on one another. They noted that yes, drinking does increase risk. Drinking leads to decreased inhibitions which
leads to questionable behavior. Drinking influences how you perceive communication and what cues in the
environment you’re in that you actually pay attention to. Alcohol can lead to decreased inhibitions of a victim
and/or an increased risk of being the offender. While they did mention the natural impulse to say “well, if
students didn’t drink so much,” but they realize that this argument is invalid because drinking is an activity that
takes on nearly all college campuses across the country. They also noted that sexual assault actually occurs more
outside of the college setting, though the alcohol abuse rate is lower among adults than college students.
When asked if the faculty members felt they currently had the knowledge to intervene in a situation or to help
a student reaching out for help or someone to talk to, all of the faculty members exclaimed that no, they did
not feel they currently had that knowledge, at least from BGSU. One member explained that she has a natural
influence and care for sexual assault victims and survivors, but that didn’t come from any training done through
the university. For the faculty members that are concerned about their students, it comes from a personal
interest in sexual assault, not from the university. In fact, they all agreed that they would rather students seek
assistance at off-campus places, like the SAAFE center, rather than on-campus. The university has to focus
on keeping students safe, but also on the university image. Because of the process of reporting an assault
on campus (criminal charges, public record, a proceeding, etc.), It really deters students away from reporting
their assault. By keeping these assaults internal to the university, there is a lack of due process for the survivor
because the university wants to keep it on the down-low as much as possible.
When asked about any training they had received in regards to forming relationships and “being there” for
students, they all mentioned the dichotomy of cognition and emotion in the world of higher education. Students
generally perceive their professors as teachers and that’s it. They don’t realize that most professors really do
care about the students and want to help them through their college years. In terms of the training itself, they
mentioned that all faculty are supposed to participate in trainings. They noted that they’ve done both Online
and in-person trainings, and the in-person trainings are more memorable than Online. These trainings have
been informative for each of the members in the focus group, but they lacked an emotional value.
FOCUS GROUPS
C. FACULTY AND STAFF
14
15. Key Points:
The most interesting and important part of our focus group came next. When asked if there were
any barriers to faculty members to join organizations like the Community of Care Coalition, they all
mentioned that the way higher education and teaching has become over the years really deters faculty
members from service on their campuses. There is a huge emphasis on research and teaching, but
not as much on service to students. One faculty member even said their department chair sometimes
discourages their faculty from being too involved in student service as this will take away from their
time doing research or teaching. Because of the recent budget cuts across the country and the letting
go/firing of professors across the board, class sizes are increasing and workloads are becoming larger
than ever before. Because professors must also conduct research while they are teaching, this really
takes time away from being involved in students’ lives. This is because professors can advance their
career through teaching and research, but not service. We realize that this is something that needs to
be address in the campus community at large, but wouldn’t be something feasible that we could add
into our campaign. One of our target audiences is faculty members because we feel that they have a
very important role in being a part of the Community of Care Coalition, but changing the perception of
research/teaching and service is something out of our reach.
The rest of what took place in the focus group was more of a discussion among the faculty members
and ourselves, and I will mention everything here, though it will probably be a tad unorganized. One
thing that we need to address on our campus, and everywhere to be honest, is the notion of what it
means to “be a man” or a woman. One of the main things that needs to be addressed everywhere is
the perceptions, and misconceptions, of man- and womanhood - what they are like, what they should
be like, what they’re “for,” etc. Another misconception that we need to focus on is that of sexual assault
being a “stranger danger” sort of situation. Most sexual assaults are committed by someone the victim
knows. It’s been ingrained in our minds that sexual assault is typically committed by a random person
at a party or on the street when you’re walking home, when in fact, strangers account for less than 5%
of sexual assaults. Most assaults are committed by a significant other, friend, or acquaintance. Another
topic that was discussed was Opening Weekend. While we had already discussed including some sort
of event or training during Opening Weekend, these faculty members advised against that. During
Opening Weekend, it is an extremely risky time for first-year students. Opening Weekend can be the
difference between a student dropping out after one semester or staying at BGSU all four years. One
of the tactics that’s been used before is “scare the hell out of them now” and never again. There’s also
so much going on during Opening Weekend that students will probably forget or look past what they
learned for other things.
Overall, the faculty focus group was extremely informative and we learned a lot about what faculty
members are faced with in their professions. We were grateful in being able to speak with them more
and learn more about their role in our community.
FOCUS GROUPS
C. FACULTY AND STAFF
15
16. Holly Grunn - Adviser of the Panhellenic Greek Council
Holly Grunn first talked about some of the efforts that the Greek
Community to combat sexual assault and domestic violence. She
explained an upcoming photo voice event, the fraternity council’s
work with the It’s On Us Campaign and how they have had events that
discussed safe alcohol use and party behaviors.
I then asked for feedback on the It’s On Us Campaign and its
effectiveness. She discussed how the campaign needs to be more
relative to everyone and said that it needs to be more than a
bandwagon. She mentioned that events need to continue throughout
the year and to get all organizations involved, not just Greek
organizations.
One problem she mentioned that goes overlooked is hyper-masculinity
and gender roles. She talked about how she thinks these factors can
play a role in sexual assault and domestic violence. Then she suggested
that future campaigns have events around these topics.
Next, we discussed the Community of Care Coalition. Holly talked
about how she originally thought that you have to be invited to be a
member of the CoC so she encouraged our agency to work on defining
the coalition further. One point she emphasized was that there are
too many campaigns and organizations happening simultaneously and
they all have different messages. She went on to add that it may be
more effective to have each campaign branded underneath of the CoC.
IN-DEPTH INTERVIEWS
16
17. Amanda Garlak - Psychology Student-Athlete
Garlak noted she believes collegiate athletes are more likely to abuse
alcohol more than non-athletes. She then noted that higher stress levels
in athletes is likely one of the primary reasons for excessive weekend
celebration involving alcohol. Further, athletes may feel more pressure
to fit into “athlete culture.” Pressure from teammates may be difficult for
some athletes to handle.
Garlak explained there is a heavy correlation between alcohol abuse and
sexual assault, making athletes a vulnerable audience, especially first-year
female athletes. She noted that athletes who binge drink are especially
vulnerable to sexual assault.
When people binge drink, they are becoming less in touch with reality. In
an environment with alcohol, it is more likely that dangerous situations will
go unnoticed. Garlak also noted that a benefit to being an athlete is the
large friend group. It’s important to let your friends know where you are
going, who you are going out with and when are you going. She said that
many students fail to take precautionary measures when going out.
Additionally, when students walk home at night, they do not take into
account safe routes. It is better to walk in high traffic, public areas where
it is likely to be seen. Garlak suggested that all athletes be familiar with
the safest routes in Bowling Green. This could be done by holding short
lectures from coaches and staff. She also suggested that team captains
could hold sessions pertaining to sexual assault information and encourage
all team members to complete the bystander training.
IN-DEPTH INTERVIEWS
17
18. Jackie Wells, Office of Equity and Diversity, Co-Chair for It’s On Us:
BGSU Campaign
In my interview with Jackie, I wanted to gain more insight into what the It’s On Us
campaign was going to be doing on our campus and hopefully learn more about
it so that our campaign wouldn’t overlap with the actions they were taking and to
hopefully develop a stronger partnership with it.
Jackie explained that the It’s On Us campaign aims to create a cultural movement
around sexual assault by spreading awareness of sexual assault on our campus
and then move toward prevention. The campaign hopes to change the way we talk
about sexual assault and encourage everyone in the community to take ownership
over their own actions and what they can do to prevent assault from happening.
The campaign is in it’s “awareness stage” as of right now. They have held several
tabling events in the union, rec center, and sporting events where students can
receive It’s On Us swag and sign the pledge. As the campaign works more toward
education and prevention stages, they plan on being a part of Greek week and
hosting bystander intervention training sessions. I was able to attend one and felt
it was very informative. They have also hosted an educational video contest for
students to submit videos on their own It’s On Us commitment.
Jackie noted that since Faith is a Co-Chair for both the Community of Care
Coalition and the It’s On Us campaign that there will be a connection between
the two organizations. While our campaign has selected specific target audiences,
Jackie noted that the It’s On Us campaign aims to get all members of the campus
community involved. Our campaign is focusing on students, faculty and staff, and
community members not associated with the university. It’s On Us is focusing
only on the campus community right now, focusing on students, faculty, and staff
members.
IN-DEPTH INTERVIEWS
18
19. Jackie Wells, Office of Equity and Diversity, Co-Chair for It’s On Us:
BGSU Campaign (Continued)
In terms of ending or reducing sexual assault on our campus, Jackie would like
individuals, student organizations, groups, and teams to reflect on their role in
preventing sexual assault. She notes that if each community member can stand up
to sexist language, victim blaming, or simple acts of treating others poorly, we can
begin to create a change. It begins with education and ends with action.
Jackie mentioned that anyone can be a victim of sexual assault, which is something
we’ve recognized in creating our campaign. Those in straight relationships, same sex
relationships, no relationship at all. Anyone can be a victim and that is why we need
education. She recognizes that BGSU is no exception to other college campus where
sexual assaults happen. In a college community, there is a high population of young
adults, there are opportunities for irresponsible alcohol use, and a large amount of
people seeking relationships. She believes that alcohol and drugs can be a factor
because they alter the way we think, which is not exclusive to sexual assault but to
many decisions students make.
Jackie finally notes this in terms of the It’s On Us campaign and Community of
Care Coalition in preventing sexual assault: “We can provide a space where people
are comfortable talking about sexual assault and what can be done to prevent it.
We can provide education and tips for what to do if you see something that could
lead to an assault. I believe it’s on us can change the way we think about being
in community. It can help individuals identify harmful situations and give them
resources for how to handle themselves, help friends, and hold others accountable.”
Overall, our campaign focuses on a lot of the same things, but also very different
things from the It’s On Us campaign. Ultimately, I believe we will be able to form a
great partnership with the campaign, but our campaign will be very different.
IN-DEPTH INTERVIEWS
19
20. Jessica Huddleston Interview, Office of New Student Orientation,
Assistant Dean of Students
I chose to interview Jessica Huddleston, who works in the Office of New Student Orientation as
the Assistant Dean of Students. I believe that Jessica’s insight on the first year experience as well
as her knowledge of orientation programming made her a perfect candidate to go along with
our first year focus group as an in depth interview.
To begin the interview, I asked Huddleston’s feelings on how prevalent is the issue of sexual
assault among first years. Huddleston thought that sexual assault was definitely an important
message to get across to all students and that programming to do so was crucial in the first
year experience so that they were aware that this is an issue that can and does occur on college
campuses. Huddleston also stressed that she would like to see more work done with orientation
to stress the importance of the issue and continue the conversation. Huddleston suggested
that first years are more encouraged to keep in contact with OWGLs (Opening Weekend Group
Leaders) after the first weekend as they are a great resource and role model, as well as that first
year students have the opportunity to continue relationship with RA further than just the first
fews weeks and check-ins throughout the year. She would like to see these people of more of
resources and ambassadors to the first year students.
I next asked Huddleston what in her opinion makes first years susceptible to sexual assault.
Huddleston thought the issue was primarily based on assumptions of where drinking happens.
This can include movies and other forms of media. Huddleston also attributed not thinking of
safety habits, lack of knowledge and lack of awareness of the situation and it’s dangers as a
factor that causes first year students to be susceptible to sexual assault.
Next, I asked Huddleston what is being done to educate students and to prevent sexual
assault from happening. Huddleston talked about how laws are being put in place that require
education about sexual assault and that the information must be directly taught to students.
Huddleston also mentioned that during Opening Weekend here at BGSU students are shown a
skit by the Humanities troop which deals with alcohol and drug abuse, depression and sexual
assault. She also mentioned the alcohol edu program that incoming students are supposed
to complete prior to entering their first semester of college. When asked what can be done
to further educate students on this important issue, Huddleston said that making alcohol edu
course more inclusive, as to add in segments about sexual assault and drug usage would be
beneficial for students.
IN-DEPTH INTERVIEWS
20
21. Jessica Huddleston Interview, Office of New Student Orientation,
Assistant Dean of Students (Continued)
To gain a better understanding on who most impacts first year students, I asked Huddleston who
she thought would be a good influence for first year students to be educated by. Huddleston
stressed the importance of the relationship between RA and first year students. RA’s should be
their friend, resource and confidant while away at school in their first year. The RA lives with
the students and will be the first source to recognize if there is an issue with them. Huddleston
believes that this role should definitely be taken seriously and stressed. She also mentioned that
OWGLs should continue to reach out to their first year students once Opening Weekend is over.
This is currently not included in the orientation program and Huddleston thought that it would
be a good idea to begin continued OWGL interaction.
I next inquired to Huddleston what role she believed alcohol and other drugs have in relation
to sexual assault. While this is perhaps the question Huddleston had the least strong opinion
on or least knowledge about, she did agree that there is a possibility that the two are
related, however she did mention she did not believe one caused the other. I also asked what
psychological effects she believed sexual assault has on the rest of victims college career.
Huddleston said that in her opinion, sexual assault would cause the victim to view people
differently and be more prone to be down on themselves or have low self esteem. She also
mentioned there may be a raised sense of threat or scare on campus for a sexual assault victim.
My final question for Huddleston was “what can be done through your organization to prevent
sexual assault?” Huddleston believed that while sexual assault is a difficult topic, it is very
important. She said that programming and education of the topic need to be done in a way that
makes sense to the students and is thought provoking, mentioning that definition and situation
examples would be helpful. She also mentioned that the means in which the information is
delivered may have a large impact on the retention for students. This includes making sure that
the situations in which the programming is presented is appropriate, timely and informative.
IN-DEPTH INTERVIEWS
21
22. Stages of Change Model:
The Stages of Change Model, known as the
transtheoretical theory, looks at where groups
of individuals are at during a given time period.
We selected this theory because it looks at the
decision-making of the individual. The model
consists of five different steps:
Pre-contemplation Stage
Contemplation Stage
Preparation Stage
Action Stage
Maintenance Stage
THEORY
TRANSTHEORETICAL THEORY
22
23. Pre-contemplation stage: In this stage individuals do not have an
awareness of the action or problem at hand.
Our campaign -- Sexual Assault and Domestic Violence: We will raise
awareness of sexual assault and domestic violence’s prevalence on
campus.
• Use statistics to show BGSU’s sexual assault and unwanted sexual contact
prevalence
• The statistics will be discussed during in-person trainings
• The statistics will be shown on fliers throughout campus
• We will have students’ that are comfortable volunteer to share personal
stories through the t-shirt clothesline project, photo voice event, fliers
and social media
We will raise awareness of the coalition through several methods:
• Social Media campaign
• Fliers on how to get involved
• Information sent to all departments on the CoC
• Student CoC committee sign-ups
• CoC information at popular campus events such as Late Night at the Rec,
Big Playground
• Have an information table and sign-up at Campus Fest
THEORY
A. PRE-CONTEMPLATION STAGE
23
24. Contemplation Stage: In this stage, individuals are still thinking about
taking action, but are now aware that there is a problem.
Our campaign -- Sexual Assault and Domestic Violence: This is the stage
where we will encourage individuals to take action and we will show
how every Falcon can play a part in sexual assault and domestic violence
prevention.
• Through training, we will show bystanders play an active role in the
prevention of sexual assault and domestic violence
• Show how training can help not only you and your friends, but also how
it will create a safer community
• Promote a call to action through pledge signing and have a table in the
union where individuals can sign up for training
• Promote the educational class through Campus Update, Student
Orientation and social media
Our campaign -- Community of Care: In this stage, we will express how
the CoC can benefit everyone and show the value of being involved with
the CoC.
• Have flyers with CoC success stories and how it helped the member
develop
• Show how being involved creates a community of care that helps
everyone
• Our promotional pieces will have messaging that targets how CoC
involvement is great for professional and leadership development
THEORY
B. CONTEMPLATION STAGE
24
25. Preparation Stage: Individuals in the Preparation Stage are preparing to
take action shortly and are taking steps to get ready to take part in the
behavior.
Our campaign -- Sexual Assault and Domestic Violence: In this stage we
will empower individuals with the knowledge to be a bystander and how
to intervene.
• Continue to advertise the training and available class
• Have educational information readily accessible such as in the Student
Union, Union tabling, residence halls and dining facilities
• Have a question and answer box on the CoC website or easy to
understand directory of resources so students can ask questions
Our Campaign -- Community of Care: We want to make it as easy as
possible to get involved with the CoC and help individuals interested in
the CoC understand the roles they could have in CoC.
• Send interested individuals and groups, a volunteer fact sheet. This sheet
can list the possible volunteer positions and show how the CoC can fit
anyone’s time schedule.
• Post flyers, send out emails and post on social media information on
meeting times and events
• Invite interested individuals to come and observe a meeting without the
commitment of signing up
THEORY
C. PREPARATION STAGE
25
26. Action Stage: In the Action Stage, individuals are taking action and changing their
behavior. They will need to keep learning how continue to take action and further their
involvement.
Our Campaign -- Sexual Assault and Domestic Violence: We will encourage participants
and students to keep up their involvement and receive further education and training.
• Follow-up with individuals that have taken the training and class and invite them to
participate in refresher trainings
• Offer an incentive program where if you attend a training every year you get a prize.
• Launch a social media campaign where individuals that have taken the training
can choose to have their picture with an “It’s On Us” banner get posted to the CoC
Facebook page and the “It’s On Us” campaign page
• Send a thank you e-card on behalf of President Mazey for completing the training
• Upon the completion of training and events, offer a quick exit survey in order to
improve future events and training
Our Campaign -- Community of Care: We will reinforce how the CoC benefits everyone
because it helps to create a community of care. In this stage, we will also ensure there
are ways to be involved in the CoC that fit individuals’ schedules.
• Offer an annual survey on how the CoC can improve
• Host fun CoC events and meetings such as potlucks and appreciation night in order to
keep things fun and not seem like work
• Have a CoC e-newsletter with meeting minutes to send to everyone
• Create an Orgsync page for CoC members with an up-to-date calendar and
announcements section
• At the appreciation night or periodically at meetings, have high-level administration
come in and show their support of their CoC
• Ensure that the CoC involvement counts towards the faculty service requirement and
that departments are informed of the CoC’s efforts
THEORY
D. ACTION
26
27. Maintenance Stage: Individuals in the maintenance stage have already
changed their behavior and will need to be reminded of the behavior
and how they can continue to maintain and develop it.
Our campaign - Sexual Assault and Domestic Violence: In order to keep
students involved and informed of campaign, we will offer incentives and
keep training unique and fun.
• Continue to offer incentives at events and those that attend multiple
events and trainings will be entered into a drawing or receive a prize
• Post updates on social media that emphasize how a community of care
has to be maintained
• Show the positive effects of our campaign through statistics from the
college health survey and campus safety report on flyers, social media
and educational events
• Trainings will be fun, hands-on and time sensitive so individuals would be
willing to complete the training annually
Our Campaign -- Community of Care: Similar to our sexual assault and
domestic violence campaign, we will keep meetings and events fun and
show how the CoC makes a difference to members and the community.
• Share updates on the CoC website, BGSU homepage and social media so
CoC know that their work is worthwhile and recognizable
• Keep meetings fun and have them include group discussion and
brainstorming so everyone feels like their voice is heard
• Encourage departments to recognize their CoC members at department
meetings and ask for an update of their work to show that the
department cares about their involvement
THEORY
E. MAINTENANCE STAGE
27
28. First-year Students
Greek Students
Athletes
Male Students
Faculty & Staff
General Population
These groups are extremely important to our research because they all possess the potential to
create a culture change at BGSU.
First year Students: We selected first year students because they are at a higher risk of sexual
assault than other groups of individuals. According to the National Institute of Justice, first
and second year students are the highest risk years. Our focus group with first year students
revealed reasons for this such as that they feel pressured to drink and they want to fit in with
the student body.
Greek Students: Greek Students were selected because they are also at a higher risk of sexual
assault. Also according to the National Institute of Justice, sorority members made up a quarter
of the sexual assault victims from the Campus Sexual Assault Study. Greek Students also have
a wide range of philanthropies that relate to sexual assault and domestic violence. These
organizations would be helpful to create co-sponsorships with and could help our campaign by
joining the CoC.
Athletes:
Athletes: According to statistics, collegiate athletes have shown higher levels of alcohol abuse
than non-athletes. Since sexual assault often occurs in situations involving alcohol, this audience
may be more vulnerable. Athletes also serve as role models for the BGSU community, and can
help influence fellow students to receive bystander training and end sexual assault.
Males: Men are statistically more likely to commit sexual assault. It is important for all males in
the community to fully understand the definition of sexual assault as well as its consequences.
By encouraging men to voice their support, they can serve as positive role models for the male
community.
Faculty and Staff: We chose faculty and staff because they are leaders of the university. They
also need to be educated because students may share personal information on sexual assault
and domestic violence, and they need to be ready to direct students to the appropriate
resources. We also want faculty and staff to take part in the CoC.
General Population: Anyone can experience a situation involving sexual assault. In order to
create a culture change in the BGSU community, we must include all audiences in our message.
TARGET AUDIENCES
28
29. GOAL 1: OBJECTIVES AND STRATEGIES
Create a Community of Care at BGSU
Objectives:
• Increase awareness of CoC among 20% of faculty and staff
• Increase awareness of CoC among 20% of all students, both on and
off campus
• Increase involvement in the CoC Coalition by 20%
• Raise number of students who receive information about the CoC
by 10%
• Establish relationship with 15 campus organizations and promote
CoC to all members
• To gain 100 parents to sign up for “Community of Parents” email
notifications
Strategies:
• Promote CoC via traditional media
• Promote CoC via electronic media
• Promote CoC at special events on and off campus
• Partner with several different campus organizations
• Employ student interns to follow trends and update
communications accordingly
• Promote CoC to off-campus students
29
30. Create a Community of Care at BGSU
Tactics:
• Create CoC posters and fliers to be displayed in the union, residence halls, college offices, employee
lounges, the counseling center, the health center, the recreation and wellness center, off-campus
housing offices and campus bulletin boards every month.
• Utilize sidewalk chalk and chalkboard advertisements
• Create news release for the CoC to be printed in the BG News
• Host a CoC booth at Campus Fest, allowing students to sign “The Falcon Pledge” and receive email
updates about CoC news and information
• Host a CoC booth in the union during Parent’s Day, including information about CoC and its
resources. Encourage parents to sign up for the “Community of Parents” newsletter.
• Conduct brief classroom announcements during the first week of every semester that summarize
CoC, its mission and how to get involved.
• Host CoC booth at the Black Swamp Festival, which will include various types of artwork centered
around the theme “Community.” The work of various BGSU artists will be featured and sold to
guests.
• Develop mobile-based CoC app and website that asks users the question, “How Can Our
Community Help You?” By matching specific keywords, the CoC can suggest helpful resources and
possible “next steps” for the user. Allow platform to let user sign “The Falcon Pledge” to pledge
their care for the community
• Create weekly campus updates that inform the community of important CoC news and information
• Create CoC Facebook and Twitter accounts to deliver news and updates
• Recruit resident advisors to promote the CoC at the first floor-meeting of every semester
• Publish CoC job advertisement flyers on West Hall bulletin boards to promote non-paid CoC
internships to journalism students, allowing them to be used as course requirements.
• Publish a “Help Wanted” section on the CoC website that list volunteer opportunities for students
looking to get involved in the BGSU community.
• Encourage faculty to get involved in CoC or “It’s On Us” by leading a presentation to administration
and departments heads on the CoC and its importance and awarding service credit to those faculty
who participate.
Evaluation:
• Survey to faculty and staff for awareness of CoC
• Survey to students for awareness of CoC
• Observe number of individuals and organizations involved in CoC
• Examine number of partnerships with on-campus organizations
• Observe number of parents that sign up for “Community of Parents” emails
• Observe number of times CoC application has been downloaded
• Observe number of events held by resident advisors in their residence halls
GOAL 1: TACTICS AND EVALUATION
30
31. Increase awareness of sexual assault and its definition on BGSU’s
campus through communicative methods.
Objectives:
• Increase awareness and education of sexual assault among 20% of
Greek communities
• Increase awareness and education among 20% of first year students
• Increase awareness and education among 20% of athletes
• Increase awareness and education among 20% of faculty members
• Increase awareness and education among 20% of male students
• Develop annual sexual assault awareness events with 5 other
organizations on campus
• Increase number of students who receive information about sexual
assault by 10%
Strategies:
• Provide important sexual assault information to students and
faculty via traditional media
• Provide important sexual assault information to students and
faculty via electronic media
• Develop unique communicative methods to better reach target
audiences and create trends
• Develop educational events, both on and off-campus, that increase
sexual assault awareness
• Partner with several campus organizations
• Promote the “Circle of 6” mobile app through social media
GOAL 2: OBJECTIVES AND STRATEGIES
31
32. Increase awareness of sexual assault and its definition on BGSU’s
campus through communicative methods.
Tactics:
• Develop educational posters pertaining to sexual assault and ways to stay safe in the community.
Materials will be distributed in the union, residence halls, bulletin boards, faculty offices, the
counseling center, off-campus housing organizations and downtown bars and restaurants
• Develop sexual assault PSA video outlining the presence of sexual assault and where to learn more.
Include link to CoC web page for training and tips
• Include a “What you need to know about sexual assault” tab on the CoC web page/app for
students seeking more information on the topic. Additionally, provide all important resources and
emergency contacts.
• Include “My Safe Route,” option in CoC web page/app that displays the busiest, high-traffic routes
in the community.
• In partnership with Greek Life, host screening of “The Mask We Live In” and “The Hunting Ground”
in the BGSU Union Theatre.
• Create “WAKE UP” coffee coasters that display important statistics regarding sexual assault
and what to do to help keep your community safe. Coasters will include CoC logo and website
information.
• With fundraising from Greek organizations, create trendy “It’s My Body” tank tops to be sold at
Campus Fest and University Bookstore.
• Display sexual assault information as part of CoC booth during Campus Fest. Distribute free
whistles with CoC logo and encourage students to sign the “Its On Us” pledge
• Host a informational booth about sexual assault during Parent’s Day, and encourage all parents to
sign up for “Community of Parents” newsletters.
• Recruit art students to create artwork centered around the theme of sexual assault to be sold in
the CoC booth at the Black Swamp Arts Festival.
• Recruit resident advisors to host sexual assault awareness programs to be led by campus police
each semester. Encourage students to sign the “It’s On Us” pledge at the end of the program.
• Update social media content weekly with information about sexual assault, important news and
special events. Continuously promote the “Circle of 6” app and the “It’s On Us” campaign.
Evaluation:
• Survey Greek, first-year students, athletes, faculty members, and male students on their
perceptions of sexual assault
• Observe number of partnership events each year
• Observe students who receive information on sexual assault
• Observe number of times PSA is viewed Online
• Observe number of coffee sleeves and tank tops sold and used
• Observe number of art pieces created
• Use social media analytics tools to see how many people see various posts
GOAL 2: TACTICS AND EVALUATION
32
33. Create a culture where bystanders have the knowledge and efficacy to
intervene in sexual assault and domestic violence situations.
Objectives:
• Commit 200 incoming freshman students to sign up for bystander training
• To have 15% of student body complete bystander training
• Gain referrals from 50% of bystander trainees
• Ensure all bystander trainees sign the “It’s On Us” pledge
• Commit all RAs to host bystander training programs, with participation from
20% of their residents
• To make sexual assault training mandatory for all students by Fall 2018
Strategies:
• Promote bystander training to students and faculty via traditional media
• Promote bystander training to students and faculty via electronic media
• Promote bystander training to students and faculty via information tables
• Create an educational incentive to encourage students to complete training
• Create referral incentives for those who complete bystander training
• Encourage certified bystanders to promote the training to others in the
community
• Host mandatory sexual assault/bystander training course to ensure future
students possess proper training
• Partner with several campus organizations to help promote bystander
training
• Encourage residents to attend in-hall bystander training programs through
promotional events
GOAL 3: OBJECTIVES AND STRATEGIES
33
34. Create a culture where bystanders have the knowledge and efficacy to
intervene in sexual assault and domestic violence situations.
Tactics:
• Develop posters, fliers and table-tents to encourage students to complete bystander
training
• Develop print and radio PSA about the importance of bystander intervention
• Promote bystander training on CoC Facebook and twitter.
• Continuously post campus updates regarding bystander training information and details
• Distribute emails to faculty that encourage them to briefly discuss bystander training
opportunities with their students during the first week of class
• Send emails to all students at the beginning of each semester that encourage them to
complete the training.
• Host weekly info tables in the union that encourage students to sign up for training in-
person
• Encourage instructors to award students extra credit for completing bystander training.
Additionally, mention the value of bystander certification on a job resume.
• Create a professional certificate of completion to be given to those to complete training.
• Encourage students to sign the “It’s On Us” campaign as a final step in the training program
• Incorporate CoC activities involving sexual assault/intervention education.
• Develop promotional contest for CoC and residence life that awards the residence hall that
enlists the most students in bystander training during each RA’s sexual assault program
Evaluation:
• Observe number of first-year students at various trainings
• Observe number of students that actually completed bystander training
• Observe number of signatures on “It’s On Us” pledge
• If the sexual assault training is actually mandatory by Fall 2018
• If the BG Perspective course is actually created
• Observe number of participants in contest for CoC
GOAL 3: TACTICS AND EVALUATION
34
35. Empower sexual assault victims to report crimes and seek help
Objectives:
• Increase number of women who report sexual assault and domestic
violence to campus police
• Decrease number of sexual assaults in the BGSU community
• Gain at least 5 participants in anonymous Online wellness resource
consulting (CoC Website)
• Promote victim-counseling opportunities in all residence halls and
the student union.
Strategies:
• Deliver a list of various campus resources and contacts around
campus to facilitate crime reports and help seeking
• Encourage sexual assault reporting and victim-counseling in the
community through communicative methods
• Promote anonymous Online search consulting via CoC web page/
app
• Provide help-seeking tips and advice to students Online
• Create a emergency contact directory on the CoC web page/app
• Promote sexual assault reporting and victim-counseling via
electronic media
GOAL 4: OBJECTIVES AND STRATEGIES
35
36. Empower sexual assault victims to report crimes and seek help
Tactics:
• Develop posters, fliers and table-tents containing important resources
and contacts for crime reporting and help-seeking to be distributed in
the union, residence halls, faculty offices, bars and off-campus housing
offices
• Create print and radio PSA about the importance of sexual assault
reporting and steps to take when seeking help
• Include option for students to anonymously consult with a CoC
representative on the CoC web page/app. Promote the feature on the
CoC Facebook and Twitter
• Publish an Online list of help-seeking tips and advice on the CoC
website/app
Evaluation:
• Observe if there is an increase in number of reported sexual assault
crimes within the next five years
• After that, observe if there is a decrease in number of reported sexual
assault crimes
• Observe if there are participants in Online wellness resource consulting
• Observe if students are implementing victim-counseling opportunities
on campus
• Observe number reached for print and radio PSAs
GOAL 4: TACTICS AND EVALUATION
36
37. • Create CoC posters and fliers to be displayed
• Create CoC news release to be used in the BG News
• Create a professional certificate of completion to be given to those to complete
training.
May 2015
June and
July 2015
August of
2015
• Contact partners for upcoming events
• Kelly Wicks - Black Swamp Arts Festival and attend either June 10th or 24th meeting
• Recruit resident advisors to promote the CoC at the first floor-meeting of every
semester and a sexual assault education program
• Encourage instructors to award students extra credit for completing bystander
training.
• Holly Grunn - Gender Roles Series
• Create CoC Facebook and Twitter accounts to deliver news and updates
• Start planning events and table for Big Playground and Opening Weekend
• Create weekly campus updates that inform the community of important CoC news
and information
• Publish CoC job advertisement flyers on West Hall bulletin boards to promote unpaid
CoC internships to Journalism students.
• Conduct brief classroom announcements during the first week of every semester that
summarize CoC, its mission and how to get involved.
• Develop posters, fliers and table-tents to encourage students to complete bystander
training
• Distribute emails to faculty, encouraging them to discuss bystander training
opportunities with their students during the first week of class
• Send emails to all students at the beginning of each semester that encourage them to
complete the training.
September
of 2015
• Host a CoC booth at Campus Fest, allowing students to sign “The Falcon Pledge” and
receive email updates about CoC news and information
• During family weekend host a table at the football game and student union for
parents to sign up for the “Community of Parents” newsletter
• Host CoC booth at the Black Swamp Festival, which will include various types of
artwork centered around the theme “Community.” The work of various BGSU artists
will be featured and sold to guests.
• Update social media content weekly with information about sexual assault, important
news and special events. Continuously promote the “Circle of 6” app and the “It’s On
Us” campaign.
• Develop posters, fliers and table-tents containing important resources and contacts
for crime reporting and
• Help-seeking to be distributed in the union, residence halls, faculty offices, bars and
off-campus housing offices
EXECUTION TIMELINE
37
38. October 2015 • Develop sexual assault PSA video outlining the presence of sexual assault and
where to learn more.
• Create “WAKE UP” coffee coasters that display important statistics regarding
sexual assault and what to do to help keep your community safe.
• Develop print and radio PSA about the importance of bystander intervention
November -
December 2015
• Develop promotional contest for CoC and residence life that awards the
residence hall that enlists the most students in bystander training during each
RA’s sexual assault program
• Add CoC and the It’s on Us Campaign as possible ways to meet the faculty’s
required service component by leading a presentation to administration and
departments heads on the CoC and its importance
January -
February 2016
• Send emails to all students at the beginning of each semester that encourage
them to complete the training.
• Host a spring poetry slam and open mike night and proceeds go to support the
CoC and It’s On Us Campaign
• Show a screening of the “Hunting Ground” and host a group discussion
March - April
2016
• Develop mobile-based CoC app
• Host the Gender Roles series in partnership with the Office of Fraternity and
Sorority Life and show the film, The Mask We Live In.
Summer 2016 • Evaluate the success of the previous year’s programming
• Select a summer intern
END OF SUMMER SEMESTER
EXECUTION TIMELINE
38
39. Item Number Price
Custom Coffee Sleeve (natural w/ black type) 5,200 $380.00
“It’s My Body” tank tops 500 Free
BG News Advertisement $150.00
Press Releases and PSAs Free
Social Media Advertising Free
Campus Banners $30.00
Campus Update Free
Student Intern Free
Community of Parents Newsletter Free
CoC App Free
Printing of the CoC Fliers $500.00
Whistles $150.00
Training Incentives
Incentive items and raffle items (Bystander Program) $200.00
TOTAL:
$1,410.00
BUDGET
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40. Grants:
• American Association of University Women LAF Campus Outreach Program
Members of the AAUW can apply for a $750 dollar grant that can be used for
events to educate students on topics such as, sexual harassment and assault,
unfair pay and pregnancy discrimination.
• Collaborate with Grounds for Thought and local bars on events such as an open
mike night and poetry slam. A portion of the proceeds from drinks and food
sales can go towards sustaining the campaign
• Grants to Sexual Assault, Domestic Violence, Dating Violence, and Stalking on
Campus Program (Campus Program) as part of the Violence Against Women Act
of 1994 - These grants fund programs on campus such as, on-campus victim ser-
vices, campus security and advocacy. In order to receive this grant BGSU must
have prevention programs for all students, education on these topics to judicial
boards, train law enforcement on these topics and have community support
through victim-assistance programs.
• OVW Grants to Reduce Sexual Assault, Domestic Violence, Dating Violence, and
Stalking on Campus Program- This grant program can be used by Universities in
a lot of ways. BGSU could utilize this grant to provide training, victim services,
improvements to lighting on campus and the create print materials to educate
the community on sexual assault and domestic violence. In order to apply for
this grant BGSU must have a partnership with a victim-assistance organization,
internal partnerships with organizations such as Residential Life, training for dis-
ciplinary boards and training for law enforcement.
• Avon Campus Grants to Activate Bystanders to Reduce Sexual Assault, Dating
Abuse and Stalking - These grants through the Avon Foundation can be used to
educate students on these topics at higher education institutions.
• Sale of the “It’s my body shirts”
• Proceeds from the sale of the black swamp arts festival pieces
• Hire a volunteer intern every semester
SUSTAINABILITY
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41. THINKING AHEAD
Beyond:
• In partnership with the University Activities Organization, the
spring concert ticket sales proceeds would go towards the
efforts of the Community of Care Coalition. A dollar of each
ticket could go towards the CoC.
• Create a one credit hour required class that covers sexual
assault, suicide prevention, prescription drug abuse and alcohol
abuse
• Have the campus bus service run later in order to ensure that
students have a safe ride home
• Host an educational booth at the Vagina Monologues
• Create a SlutWalk event with the slogan of “my clothes are not
my consent”
• Offer rape kits at the Falcon Health Center
• In partnership with the BGSU Gaming Society host an
educational event on Gamergate
• Award 10 BG1BUCKS to certified bystander per each referral
• Provide a complimentary t-shirt to each individual who
completes training. Encourage bystander to wear the shirt to
spread awareness of bystander training
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42. CCareC o m m u n i t y o f C a r e
We believe CoC should utilize a logo that is simple
and easy to recognize.
Small circles of red, blue, yellow and green are
bright and positive.
They also serve to symbolize the four main com-
ponents of CoC, which are suicide, sexual health,
mental health and drug/alcohol abuse.
CoC LOGO
42
43. How can your community help you?
CONT AC T DIR EC TO R Y Get involvedABOUT Coc partners
CCare
Powered by
Ho w can we help you?
CoC WEBPAGE AND APP
43
44. WAKE UP!
1 in 5 women are targets
of sexual assault
1. Take the training.
2. Intervene.
3. End Sexual Assault.
For more info, visit bgsu.edu/CoC
COFFEE SLEEVES
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46. CoC NEWS RELEASE
Janel Hlebak
Off-Beat Public Relations
(440) 488-2537
April 11, 2015
BGSU Launches Community of Care Coalition
Bowling Green, OH- In light of the It’s On Us campaign, Bowling Green State University
introduces The Community of Care Coalition to provide a support system for students and
community members.
The coalition focuses on issues in today’s society and the Bowling Green community includ-
ing sexual assault and domestic violence, suicide prevention, and alcohol and prescription
drug abuse. The coalition offers support from groups such as The Wellness Connection, the
Counseling center, Not In Our Town, The LGBT community and those involved in the nation-
al and local “It’s On Us” campaign to combat sexual assault.
Faith Yingling with the Wellness Connection on campus and Garrett Gilmore spearheaded
the group in hopes of gaining support for the coalition to create an environment of inclusivi-
ty and mutual support between community members and students.
Research has been conducted with first year students, Greek students and faculty members
to gather information on the prevalence of each of these issues within the Bowling Green
community.
The Community of Care Coalition, along with partnering organizations, plans to expand to
include an office and hotline for students to contact, create a social media presence, create
website content for informational purposes, and begin conducting more regular meeting.
“We hope to get not only faculty members, but also students to know about the coalition
and what it offers,” Yingling said. “We’d love to see students involved.”
CCare
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47. CoC PSA
Community of Care Coalition
Faith Yingling: (419) 372-9351
Director, The Wellness Connection
FOR IMMEDIATE RELEASE
CoC Public Service Announcement
“AT A SCHOOL OF 20,000 STUDENTS AND STAFF, YOU ARE NEVER ALONE. BGSU
INTRODUCES THE COMMUNITY OF CARE COALITION TO PROVIDE A SUPPORT
SYSTEM FOR STUDENTS AT THE MOST VULNERABLE TIME IN THEIR LIFE. IF YOU
HAVE BEEN A VICTIM TO SEXUAL ASSAULT OR HAVE BEEN PERSONALLY
AFFECTED BY ALCOHOL OR PRESCRIPTION DRUGS, THE COMMUITY OF CARE
COALITION IS HERE TO HELP. TO GET INVOLVED OR GAIN SUPPORT CONTACT
FAITH YINGLING WITH THE WELLNESS CONNECTION.”
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CCare
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