Content Marketing in the Lead-to-Revenue Cycle
It takes an average of 10 marketing-generated "touches" to progress a prospect from a raw, unqualified lead, to a "closed one".
Tips for Stretching Your Content Marketing DollarsWiley
Ideas to stretch your budget and increase your return.
Content from Lead Generation For Dummies by Dayna Rothman. For more detailed strategies: http://bit.ly/LeadGenForDummies
The Culture of Brand by Kevin Kelly @ BigBuzz for the Social Media AssocKevin Kelly
The Culture of Brand was presented by Kevin Kelly from BigBuzz and the slides have much left out that were part of the verbal presentation, but Kevin Kelly speaks often and can be reached at kevin@bigbuzz.com or bigbuzz.com re: speaking on the culture of brand and bigbuzz culture design, and digital marketing services.
Content Marketing in the Lead-to-Revenue Cycle
It takes an average of 10 marketing-generated "touches" to progress a prospect from a raw, unqualified lead, to a "closed one".
Tips for Stretching Your Content Marketing DollarsWiley
Ideas to stretch your budget and increase your return.
Content from Lead Generation For Dummies by Dayna Rothman. For more detailed strategies: http://bit.ly/LeadGenForDummies
The Culture of Brand by Kevin Kelly @ BigBuzz for the Social Media AssocKevin Kelly
The Culture of Brand was presented by Kevin Kelly from BigBuzz and the slides have much left out that were part of the verbal presentation, but Kevin Kelly speaks often and can be reached at kevin@bigbuzz.com or bigbuzz.com re: speaking on the culture of brand and bigbuzz culture design, and digital marketing services.
Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle. By Trip Kucera, Senior Research Analyst, Marketing Effectiveness & Strategy, Aberdeen Group
Al believes the primary function of a marketing organization is to position the brand.
He also believes that Marketing is 90% strategy and 10% execution unlike Jack Welch who said “You pick a general direction and implement like hell.”
Improving product and cost cutting can not be marketing strategy. They are everyday business practice.
To enter a new category, new brand is a better solution instead of Line extension.
With right product, right name, the right target audience, the right position and right timing, most marketing program bound to work.
Create Brand Advocate With Content MarketingFred Ranger
Presentation I'll be giving at #Pipecon 2016 on June 29 about how to connect brands with people through engaging content made for the real-time world and build your sales funnel.
Want to connect or ask questions?
Let's do that here:
https://ca.linkedin.com/in/fredranger
https://twitter.com/fredranger
https://www.snapchat.com/add/lefredranger
10 Rules for Building a Successful Content & Social Marketing ProgramEllie Behling
Read a blog about this presentation here: https://www.marketers2marketers.com/blog/10-rules-for-building-a-successful-b2b-content-and-social-marketing-program
Content and social marketing can get huge results -- and yet many companies run into the same pitfalls when trying to launch these initiatives. Regardless of industry, budget, size, and goals, these are the 10 guiding principles any company should follow to make sure your content and social marketing succeeds.
A Visual Model of Top Ten Concepts in Defining Marketing in the 21st Century created for the Ateneo Graduate School of Business Marketing Class of Prof. Remigio Joseph De Ungria. Visual Models enhance learning and amplify concept recall.
“Writing a Marketing Plan is similar to putting together a complicated puzzle. Each piece contains information that makes sense only when you see the finished product”
By Dr. Rashid Alleem
The Fallacy of the Funnel and Other Lessons in Creating A Driven Growth BusinessChristopher Ruff
Creating a continually growing business is a challenge for most entrepreneurs and managers. This presentation discusses at a high level some strategies that I developed over 20+ years building software and services focused companies.
Advice for small and medium-sized enterprises on how to advertise effectively with a small budget.
Lucidity London is an independent marketing consultancy which provides research, strategy and programme implementation services to local, national and international clients from our HQ on the outskirts of London, England.
We help our clients inspire growth by combining in-depth analysis with clear insights and practical expertise in marketing and operations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle. By Trip Kucera, Senior Research Analyst, Marketing Effectiveness & Strategy, Aberdeen Group
Al believes the primary function of a marketing organization is to position the brand.
He also believes that Marketing is 90% strategy and 10% execution unlike Jack Welch who said “You pick a general direction and implement like hell.”
Improving product and cost cutting can not be marketing strategy. They are everyday business practice.
To enter a new category, new brand is a better solution instead of Line extension.
With right product, right name, the right target audience, the right position and right timing, most marketing program bound to work.
Create Brand Advocate With Content MarketingFred Ranger
Presentation I'll be giving at #Pipecon 2016 on June 29 about how to connect brands with people through engaging content made for the real-time world and build your sales funnel.
Want to connect or ask questions?
Let's do that here:
https://ca.linkedin.com/in/fredranger
https://twitter.com/fredranger
https://www.snapchat.com/add/lefredranger
10 Rules for Building a Successful Content & Social Marketing ProgramEllie Behling
Read a blog about this presentation here: https://www.marketers2marketers.com/blog/10-rules-for-building-a-successful-b2b-content-and-social-marketing-program
Content and social marketing can get huge results -- and yet many companies run into the same pitfalls when trying to launch these initiatives. Regardless of industry, budget, size, and goals, these are the 10 guiding principles any company should follow to make sure your content and social marketing succeeds.
A Visual Model of Top Ten Concepts in Defining Marketing in the 21st Century created for the Ateneo Graduate School of Business Marketing Class of Prof. Remigio Joseph De Ungria. Visual Models enhance learning and amplify concept recall.
“Writing a Marketing Plan is similar to putting together a complicated puzzle. Each piece contains information that makes sense only when you see the finished product”
By Dr. Rashid Alleem
The Fallacy of the Funnel and Other Lessons in Creating A Driven Growth BusinessChristopher Ruff
Creating a continually growing business is a challenge for most entrepreneurs and managers. This presentation discusses at a high level some strategies that I developed over 20+ years building software and services focused companies.
Advice for small and medium-sized enterprises on how to advertise effectively with a small budget.
Lucidity London is an independent marketing consultancy which provides research, strategy and programme implementation services to local, national and international clients from our HQ on the outskirts of London, England.
We help our clients inspire growth by combining in-depth analysis with clear insights and practical expertise in marketing and operations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
4. 4
IT TAKES AN AVERAGE OF 10 MARKETING-
GENERATED “TOUCHES” TO PROGRESS A
PROSPECT FROM A RAW, UNQUALIFIED
LEAD, TO “CLOSED ONE”.
According to Aberdeen’s 2012 report
“Marketing Lead Management: From
the Top of the Funnel to the Top Line”:
8. 8
FOCUS ON IMPROVING THE TARGETING
OF THEIR CONTENT MARKETING EFFORTS
COMPANIES WITH
SUCCESSFUL MARKETING
STRATEGIES:
9. 9
LOOK TO INCREASE THE QUANTITY OF
RELEVANT CONTENT BEING PUBLISHED
ON THEIR WEBSITE AS TOP INITIATIVES
COMPANIES WITH
SUCCESSFUL MARKETING
STRATEGIES:
10. 10
TELL US THEIR BUYERS ARE HUNGRY FOR
HIGH-END FARE.
COMPANIES WITH
SUCCESSFUL MARKETING
STRATEGIES:
11. BUT, I’VE HEARD OF
CONTENT MARKETING BEFORE…
WHAT ELSE
DO I NEED TO KNOW?
12. MARKETING CONTENT MUST DO
MORE THAN JUST BE HELPFUL…
IT MUST BUILD AND SUSTAIN THE
BUYER’S VISION OF SUCCESS THAT
ALIGNS BOTH WITH THEIR REALITY
AND THE VALUE PROPOSITION OF
YOUR OFFERING.
13. 13
TOP PERFORMERS ARE
93% MORE LIKELY
THAN FOLLOWERS TO
ALIGN CONTENT
TO THE STAGE OF THE
BUYER’S DECISION JOURNEY
14. FIRMS SHOULD FOCUS ON
GETTING THEIR CONTENT
MARKETING “RIGHT:”
RIGHT CONTENT AT THE
RIGHT TIME…FOR THE
RIGHT PERSONA.
16. HOW CAN I GET STARTED?
PUT YOURSELF IN YOUR BUYER’S SHOES
.
17. HOW CAN I GET STARTED?
PUT YOURSELF IN YOUR BUYER’S SHOES
INTERVIEW SALES
18. HOW CAN I GET STARTED?
PUT YOURSELF IN YOUR BUYER’S SHOES
INTERVIEW SALES
INTERVIEW CUSTOMERS (AND NEAR-
CUSTOMERS) ABOUT THE QUESTIONS THEY
MUST ANSWER IN ORDER TO EFFECTIVELY
DE-RISK A PURCHASE.
19. THANK YOU FOR READING
GETTING TO 10 WITH
CONTENT MARKETING
http://tinyurl.com/marketingIntent
February, 2014