The document discusses the debate around using quantity versus quality approaches in marketing. It notes that while flooding consumers with marketing messages was once common, digital advertising now overwhelms consumers. A proposed solution is to focus on creating high-quality advertisements and content, and then advertising them widely once a certain threshold is reached, striking a balance between the two approaches. This could help build consumer loyalty through quality while still achieving advertising goals. In conclusion, the problem is choosing one approach over the other, and a middle ground may be to initially focus on quality content before advertising it en masse.

1. The Future of Digital:
Quantity vs. Quality.
Kristi N. Zwiener
Bill Slater
DMD230

2. Quantity vs. Quality in
marketing: What is it, and is
there a solution?

3. Quantity vs. quality is one of the many debated
topics when it comes to marketing; what is the
best approach?

5. *(Image via www.rightoninteractive.com)

6. Quantity:

7. Quantity:

9. Quality:
*(Image from coachrickswimming.com)

11. Quality:
*(Image from www.dreamstime.com)

12. What are future predictions for how
brands will commonly use these
two strategies in marketing?

14. “The old approach to marketing was to flood
consumers with marketing messages. The
common wisdom was that a customer needed to
see a brand’s advertising a minimum of seven
times before the message would stick. However,
now that consumers are bombarded with digital
advertising, that number is undoubtedly too low.”
(Tal, 2021. Para 4.)

18. A solution:
Step 1: Create quality advertisements or pay for the creation of them
from reputable marketing artists.

19. A solution:
Step 2: Keep doing this with your advertisements until you reach a
number you are comfortable with mass advertising, then mass advertise
with them.

20. A solution:
*(Image from www.vecteezy.com)
Quality.

21. A solution:
Increased
consumer
loyalty.
*(image from http://www.clipartsuggest.com/)

22. In Conclusion:
The problem is choosing whether to advertise using quality or
quantity as a strategy. A solution I offer is a middle ground:

23. In Conclusion:
Create and hoard quality content and then advertise en mass or
post them according to a schedule.

24. References:
Leibtag, A. (2018). The Quality vs. Quantity Debate in Content Marketing Continues (Sigh). Retrieved 29 April 2022, from
https://www.cmswire.com/content-marketing/the-quality-vs-quantity-debate-in-content-marketing-continues-sigh/
Writer, R. (2022). Quality vs Quantity: Which is better for your content marketing?. Retrieved 1 May 2022, from
https://rockcontent.com/blog/quality-vs-quantity/
Industry Insights. (2017). Consumers Confirm Loyalty to Retailers, Product-Brands. Retrieved 27 April 2022, from
https://www.icsc.com/uploads/t07-subpage/Consumer-Confirm-Loyalty-to-Retailers.pdf
Adobe.com. (2022). Retrieved 29 April 2022, from
https://express.adobe.com/sp/design/post/urn:aaid:sc:VA6C2:30c975fa-cac8-40ef-9428-332574cf3192
Mukherjee, S. (2021). Quality vs Quantity- Marketing Strategy Stoodnt. Retrieved 1 May 2022, from
https://www.stoodnt.com/blog/quality-vs-quantity-profitable-marketing-strategy/
Neely, P. (2016). Quantity vs quality: why a balance is key to content marketing success - Scoop.it Blog. Retrieved 30 April 2022,
from https://blog.scoop.it/2016/03/17/why-balance-is-the-key-to-content-marketing-success-quantity-vs-quality/

25. References:
Bump, P. (2017). 24 Data-Backed Reasons to Personalize Your Marketing. Retrieved 1 May 2022, from
https://blog.hubspot.com/marketing/data-personalize-marketing-li
Tal, D. (2021). Council Post: The Massive Marketing World Shift To Quality (And Performance) Over Quantity. Retrieved
1 May 2022, from https://www.forbes.com/sites/forbestechcouncil/2021/10/26/the-massive-marketing-world-shift-to-
quality-and-performance-over-quantity/?sh=322bfb38bb09