Enquirer Brandview Ad Solution
Native Advertising within The Enquirer’s premium editorial content.
Jamie Asquith | jasquit...
There is a renaissance
underway…
…that is driving BRANDS, PUBLISHERS and
CONSUMERS to communicate with each other
in a mor...
Native Advertising is an important
piece of this evolution.
Native Advertising.
The ability to deliver advertising as
good as the content itself.
With advertiser-provided content and...
Enquirer’s Native Advertising: Brandview Ad Solution
Your Brand
Content
Your Brand’s
Thought
Leadership
Content
Your Brand...
Print Content Platforms
BRANDVIEW:
YOUR NATIVE AD CONTENT
in Section of your choice,
with ad adjacency
BRANDVIEW:
YOUR NATIVE CONTENT
image, headline, link to content
Digital Content Platforms
Desktop: Homepage Desktop: Secti...
Enquirer Brandview Ad Solution: Audience Reach
Target Audience Reach % Reach #
Audience name % #
Audience Name % #
Audienc...
Enquirer Brandview Ad Solution: Deliverables
Content Platform Thurs. Fri. Sat. Sun. Mon. Tues. Wed.
Print:
Section Full Pa...
Enquirer Brandview Ad Solution: Guidelines
1. Advertiser: Agrees to program
2. Enquirer Media: reserves all space and
inve...
Enquirer Brandview Ad Solution: Success Metrics
We provide weekly metrics on campaign successes and learnings.
1. Results ...
We deliver an ENGAGED AUDIENCE using a variety of SOPHISTICATED TOOLS
and resources and INTEGRATED MARKETING EXPERTISE to ...
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Case study: Cincinnati

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Cincinnati's template for native

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  • Our Native Advertising Solution, Brandview, gives you branding, visibility as a thought leader to a loyal and engaged audience in our market.

    By seamlessly integrating your brand messaging and thought leadership content into the The Enquirer consumers’ content experience with our practical suite of ad products that meet your marketing objectives.
  • Weekly Ram panel test results (ad recall)
    Weekly Omniture reporting (unique visitors and time on site)
    DART (rich media metrics to show engagement levels of ad units)
  • Case study: Cincinnati

    1. 1. Enquirer Brandview Ad Solution Native Advertising within The Enquirer’s premium editorial content. Jamie Asquith | jasquith@enquirer.com | 000.000.0000
    2. 2. There is a renaissance underway… …that is driving BRANDS, PUBLISHERS and CONSUMERS to communicate with each other in a more personal way.
    3. 3. Native Advertising is an important piece of this evolution.
    4. 4. Native Advertising. The ability to deliver advertising as good as the content itself. With advertiser-provided content and thought leadership within the “walls” of The Enquirer and Cincinnati.com’s premium editorial content.
    5. 5. Enquirer’s Native Advertising: Brandview Ad Solution Your Brand Content Your Brand’s Thought Leadership Content Your Brand Ad Message Enquirer Media BRANDVIEW Ad Solution Your Marketing Goals Branding. Visibility. Thought Leadership.
    6. 6. Print Content Platforms BRANDVIEW: YOUR NATIVE AD CONTENT in Section of your choice, with ad adjacency
    7. 7. BRANDVIEW: YOUR NATIVE CONTENT image, headline, link to content Digital Content Platforms Desktop: Homepage Desktop: Section BRANDVIEW: YOUR NATIVE CONTENT with ad adjacency and ad units surrounding it.
    8. 8. Enquirer Brandview Ad Solution: Audience Reach Target Audience Reach % Reach # Audience name % # Audience Name % # Audience Name % # Audience Name % # Source: Scarborough Cincinnati, Oh R1 Branding. Visibility. Thought Leadership.
    9. 9. Enquirer Brandview Ad Solution: Deliverables Content Platform Thurs. Fri. Sat. Sun. Mon. Tues. Wed. Print: Section Full Page x Cincinnati.com Homepage (24 hours) x Cincinnati.com Section (72 hours) x x x Content is then archived after 72 hours for ongoing search optimization. Branding. Visibility. Thought Leadership. Total Reach of Adults 18+: •Weekly: 30% •Monthly: 44% •Annual: 63% Source: Scarborough Cincinnati, Oh R1, Total Adults 18+
    10. 10. Enquirer Brandview Ad Solution: Guidelines 1. Advertiser: Agrees to program 2. Enquirer Media: reserves all space and inventory of Brandview Ad Solution 3. Advertiser: Provides content/article and ad art 5 business days prior to launch day 4. Enquirer Media: reviews and ok’s content (may provide edits) within 2 business days (Monday) 5. Advertiser: Approve final article1 day prior (Wednesday)
    11. 11. Enquirer Brandview Ad Solution: Success Metrics We provide weekly metrics on campaign successes and learnings. 1. Results of ad and article recall testing. 2. Reporting of unique visitors and time on site. 3. Metrics to show engagement levels of ad units.
    12. 12. We deliver an ENGAGED AUDIENCE using a variety of SOPHISTICATED TOOLS and resources and INTEGRATED MARKETING EXPERTISE to help clients meet their goals. Thank You!

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