Shenyang is one of the old industrial bases in China and the capital of Liaoning Province. It has a population of 8 million people and an area of 13,000 square kilometers. Shenyang has a long history dating back over 2,300 years and is a major transportation hub in northeastern China, with railways, an airport, buses, and a metro system. Popular tourist attractions include the Shenyang Imperial Palace, 918 History Museum, Shenyang Aoti Center, and various parks. Shenyang has a rich cultural heritage and natural scenery but suffers from long winters and crowding. It aims to increase tourism by promoting its national characteristics and reasonable prices.

1. WELCOME TO SHENYANG
•
•
• ZHAO AND LI

2. 2
Shenyang is one of the old industrial bases in
china. It has another name-"east ruhr".

3. The style is a bit like Moscow city plan

4. Shenyang is the northeast area biggest key city,
the Liaoning Province capital.Shenyang's
traveling landscape is richly colorful, the
Shenyang Imperial Palace," 918 "history
museums and so on, all are the Shenyang
famous traveling landscapes.Every year April---
October is the Shenyang traveling gold season.

5. Brief introductionBrief introduction
 Population :8,000,000Population :8,000,000
 Area :13000 km2Area :13000 km2
 HistoryHistory ：： Start construction on twoStart construction on two
thousand three hundred years agothousand three hundred years ago

6. transporttransport
 Railway (Northeast area TransportationRailway (Northeast area Transportation
Center )Center )
 PlanePlane (Russia Japan south and north -Korea )(Russia Japan south and north -Korea )
 BusBus
 Within city (Subway )metroWithin city (Subway )metro 、、
taxitaxi 、、 bus.bus.

7. Shen yang north train station

8. Shenyang railway station

9. Shenyang Taoxian Airport

10. Airport Terminal

11. Shenyang subway

12. Price
about 10 rubs 1 time

13. HotelHotel
 OrdinaryOrdinary ：： about 1500 Rublesabout 1500 Rubles
 luxuryluxury ：： min 5000 Rublesmin 5000 Rubles

14. Shenyang dynasty WanXin hotels

18. SightseeingSightseeing
 Imperial PalaceImperial Palace
 918 history museums918 history museums
 Shenyang Aoti centerShenyang Aoti center
 International horticultural expositionInternational horticultural exposition
 Rose gardenRose garden
 parkpark

19. Imperial Palace

21. 918 history museums

22. Shenyang Aoti （ Olympic
sports ） center

23. many stars hold
the concert in the
Shenyang Aoti
center

25. Shenyang-China International
horticultural exposition

26. Symbol

27. Rose garden

28. Golden rose

30. Bei ling park

32. SHOPPINGSHOPPING
 Tiexi Wanda squareTiexi Wanda square
 Shenyang zhong jieShenyang zhong jie
 Shenyang WuaiShenyang Wuai

33. Shenyang Tiexi Wanda square

34. Zhongjie

35. Wuai market

36. EatingEating
 Traditional dishesTraditional dishes
The most famous dishesThe most famous dishes ：： Man hanMan han
quan xiquan xi
 Theme RestaurantTheme Restaurant

37. Man Han quan xiMan Han quan xi

38. 38
Traditional dishesTraditional dishes

39. 39
Theme RestaurantTheme Restaurant

41. SPORTSPORT
 Traditional sportsTraditional sports
 FootballFootball
 BasketballBasketball
 Table tennisTable tennis

42. Traditional sportsTraditional sports

46. SWOTSWOT
strengthsstrengths
 Rich resources inRich resources in
tourismtourism
 Full of nationalFull of national
characteristicscharacteristics
 Reasonable priceReasonable price
 ConvenientConvenient
transportationtransportation
weaknessesweaknesses
 Long winterLong winter
 crowdedcrowded
 Not enoughNot enough
internationalinternational

47. opportunitiesopportunities
 the number of touriststhe number of tourists
to Northeast China isto Northeast China is
IncreasingIncreasing
 fast Economicfast Economic
developmentdevelopment
threatsthreats
 Other famous touristOther famous tourist
cities near Shenyangcities near Shenyang

48. CompetetorsCompetetors
大连大连
（（ DalianDalian ））
长春长春
（（ ChangchunChangchun
））
哈尔滨哈尔滨
（（ HarbinHarbin ））
Top 10 sourceTop 10 source
marketsmarkets
55 44 33
Distance from ourDistance from our
key source marketkey source market
44 55 44
Products andProducts and
experiencesexperiences
promotedpromoted
44 44 33
Market segmentsMarket segments
targetedtargeted
44 44 33
Avarage annualAvarage annual
groth past 5 yearsgroth past 5 years
55 22 33
Peak tourismPeak tourism
monthsmonths
55 44 55

49. The BrandThe Brand
 ImageryImagery ::
quiet and peaceful;quiet and peaceful;
a young, intenselya young, intensely
energetic place.energetic place.

50. Design Style:Design Style:

52.  The income from tourism is 5% higher than inThe income from tourism is 5% higher than in
the same period last yearthe same period last year
 Other area residents number of train ticketsOther area residents number of train tickets
, hostel ,hotel, hostel ,hotel
 growth has continued at over 5% a year.growth has continued at over 5% a year.
 Tourism income growth is the final goalTourism income growth is the final goal
 The Spring Festival as the deadlineThe Spring Festival as the deadline
SMART ：
1. （ Specific ）
2. （ Measurable ）
3. （ Attainable ）
4. （ Relevant ）
5. （ Time-based ）

53. Thank you for attention !Thank you for attention !