1. JACKSON A. LONG
16308 Baywood Lane ▪ Eden Prairie, Minnesota 55346 ▪ 952-456-1603 ▪ longx611@umn.edu
Education
University of Minnesota Twin Cities, Minneapolis, Minnesota
Curtis L. Carlson School of Management May 2017
Bachelor of Science in Business GPA: 3.36/4.0
Marketing Major
Experience
Capella University June 2016 – August 2016
Digital Experiences Intern Minneapolis, Minnesota
 Critically examined the competitive landscape and provided recommendations in order to capitalize on
growth opportunities and emerging digital trends
 Conducted competitive research and assessed Capella’s landing page strategy
 Partnered with 20+ key stakeholders to define scope of work and to develop recommendations
 Presented insights and recommendations for Capella’s landing page strategy to the Senior Leadership Team
which included addressing all questions and objections
 Developed critical thinking practice, executive presence, and collaboration skills
The Carlson School Marketing Department January 2016 – May 2016
Teaching Assistant Minneapolis, Minnesota
 Provided direct assistance to Dr. Torelli in operating his graduate-level Brand Management course as well
as his undergraduate Globalization, Culture, and Brands honors course
 Participated in the assessment grading process using a variety of methods and techniques to provide
effective, timely, and appropriate feedback to 40 students to support their learning
CH Robinson MST Team May 2015 – August 2015
Transportation Logistics Intern Eden Prairie, Minnesota
 Analyzed market trends and statistics quoting travel lanes in an efficient and effective matter as well as
negotiated and executed those sales to prospective buyers over 100 times per day
 Booked, tracked, and traced 290 loads of freight in 65 days as a part of the capacity team resulting in
$28,000 net profit for the Minneapolis Surface Transportation group
The AroundCampus Group January 2015 – May 2015
Marketing Consultant Minneapolis, Minnesota
 Coordinated and presented an on campus informational event for 30-50 students highlighting
the benefits of taking the GMAT while in college
 Set up a table on campus 2-3 times a week informing students about Veritas Prep and all the company
offers in regards to GMAT preparation courses
 Acquired and connected 100+ interested students with Veritas Prep to provide supplemental resources to
assist with GMAT preparation
Activities & Honors
Dean’s List Spring Semester May 2016
Studied abroad in Buenos Aires, Argentina and Santiago, Chile January 2016
Toured 20 local businesses to gain a more complete perspective on international business and global markets
Elected Academic & Scholarship Chairman of the Sigma Chi Fraternity September 2015 – May 2016
Maintained our chapter’s excellent academic standing with the university at all times
Elected member of the Executive Board Committee September 2015 – May 2016
1 of 7 elected members on the leadership board for a fraternity of 100+ members
Member of the Carlson Mentorship Program March 2015 – Present
Assigned a local business professional to assist in career development
Sales Team Leader for the Derby Days Philanthropy October 2014
Led team of 6 for the week, conducted 200+ sales for a philanthropy that generated $66,000