1. Marketing Research Project “ Presented to: Rana Shahzad”

8. Thematic Diagram

15. Type of Milk Being Used

16. Important Concerns are

17. Price influence on purchase decision of packed milk.

18. Awareness play important role while purchasing of packed milk

19. Major concerns during purchase of packed milk (Ranking)

20. Brand play important role in decision making of packed milk

21. Preferred brand in packed milk

22. Information Source ?

23. You saw an ad of Haleeb (Bottled Milk) at least once in the Last month?

24. Have you heard about Haleeb bottled milk

25. If Your most important attributes will be available in Haleeb Bottled milk will you buy?