We visited supermarkets, grocery stores and some shopping malls to cover our survey. Places like Keells super market, Cargills food city , Cargills food hall (Colombo City Center) and trade centers situated near our homes. We took snaps of the products we found which had different claims and attached with our finding forms.

1. Claims Survey

2. “
OBJECTIVE
To survey different claims on
labels of food products in local
stores(local and imported
products) and propose potential
claims for the Nestlé Lanka.
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3. 200
findings
10 locations
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4. How we carried out the
survey
We visited supermarkets, grocery stores and
some shopping malls to cover our survey.
Places like Keells super market, Cargills food
city , Cargills food hall (Colombo City Center)
and trade centers situated near our homes.
We took snaps of the products we found which
had different claims and attached with our
finding forms.
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5. Product categories we examined in our
survey
◍ Biscuits
◍ Chocolates
◍ Noodles
◍ Dairy Products
◍ Drinks (soft drinks and fruit drinks)
◍ Sausages
◍ Soap
◍ Coffees
◍ Dry foods
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6. NEW TRENDS
in product Claims
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7. 1. Mindful consumers
◍ Consumers are more conscious than
ever about making food choices that are
not only healthy but also take in to
account the ethical considerations like
local sourcing of ingredients
◍ Consumers prefer lightness in terms of
alcohol, flavor, sweetness, texture or
even the portion size
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2. Lighter enjoyment

8. 3. Positively processed
◍ Consumers now concern more about
processing of the food. Expanding on
processing techniques helps to provide
reassurance
◍ As sharing food through social media
becomes more important for younger
customers, impactful colors are thriving
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4. Say it with color

9. 5. From snacks to mini meals
◍ As traditional meal times and locations
become less prevalent and people seek
quick and yet healthy solutions. Like
soups, noodles.
◍ Some nutrient dense vegetables from
the sea and other marine products are
finding their way in new variety of food
and beverages products
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6. Ocean garden

10. 7. Recyclable packaging
◍ Now a days people consider not only the
products to be ecofriendly but also the
packaging. Because it will be easy for
them dispose the packaging after use or
they can even reuse them.
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11. Recommendations on
Potential claims
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12. Adding the
percentage of added
Ingredients
For example : only 4%
sugar added in dairy
products.
Emphasizing the
ingredient may attract
the health conscious
customer to buy the
product
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13. Claims without
promising it actually
does it
We would prefer go
with the text saying
“can lower the
cholesterol” without
promising it reduces
actually. Because
now a day’s people
are more health
conscious.
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14. Obtaining more
certifications and
displaying to provide
more confidence
Certifications like
SLS, ISO, HACCP can
be added to give
more confidence on
the product.
GMP certifications
for coconut based
products
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15. Referring the
Corporate Shared
Value of Nestlé
Can add a sentence
saying a percentage of
this purchase value is
helping 50 million
children to lead
healthy lives referring
to the nestle Lankas’s
creating shared value
(CSV)
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16. Reducing some
information on the
package
There are a lot of
information on the
packages which
most people won’t
read. E.g.: having
more “good to
know facts” in
some products.
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17. Having claims saying the
product is produced using
natural ingredients
Claim which says the
product includes natural
ingredients or its “Natural”
will have an impact in
consumers’ minds.
Eg: ‘’Maggi’’ noodles have
spices. You haven’t
mention that it include
natural spices. Can add a
sentence like- ‘’ 100%
natural spices’’. It will build
a trust in customers mind.
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18. Referring to the ethical
considerations like local
sourcing of ingredients
Can add sentence about
helping rural area milk
farmers. Diary products
are made with the milk
that purchased from milk
farmers. It helps to
improve their lives their
end. It also obtains
consumers goodwill
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19. Using Green Concept in
packaging or promote it
Can add some eco
friendly sentences.
E.g.: keep our
environment clean,
let’s protect our
environment .
And also can add a
symbol of a dustbin.
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20. Using suitable colors
for suitable flavours
Can use suitable colors
for the packages. As an
example the colors in
the ‘’ maggi’’ package
are not very attractive.
Can use colors related to
ingredients . e.g.: chilli
– red, pepper- black ,
tomato – red
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