This document provides information about a new pet retreat called Old Southwest Retreat located in Roanoke, Virginia. It summarizes the population demographics of Roanoke. It then outlines the retreat's objectives, marketing and promotional plans for its soft opening and grand opening over the next few months. These include events like a treat and greet open house, installing a life-sized dog house in downtown with a photo booth, and a pet-friendly picnic grand opening. It provides a 4-month checkpoint and breakdown of the marketing budget with most funds going towards advertising.

1. Old Southwest
Re-Treat

2. Location
Roanoke
• 94,804
Population
• 77.2%
Homes without Kids:
• 27%
Single:
• $30,719
Median Income:
• 38
Median Age:

3. Neighborhood:
Historic Old Southwest

4. Neighborhood:
Highland Park

5. TREAT YOUR PET.
Treat Yourself.

6. Pet is Family Brand Names Extra Mile
Its an Attitude.

7. Companion Family Member Caretaker
Our Members:

8. Objectives
& Goals
85% Customer membership
10% Top Membership Level
10 Memberships Per Week
25 Grooming per day
170 Grooming per week
50 Boarding Reservations a Week

9. Welcome to:

10. Membership
Rewards Program

11. Food & Treats

12. Grooming
& Products

13. Luxury Boarding

14. Social Media
Hi Penny’s Parent!
Food Preferences
Grooming Package
Reservations
Recent Purchases
Recommendations
Membership Level:
Would you like to
make a reservation?

15. SOFT
OPENING:
Treat and
Greet
Radio Ad
DOG
HOUSE
Post Card
Newspaper
Ad
Valentines
Old
Southwest
Newsletter
DOG BAGS
IN PARK
HARD
OPENING:
Picnic

16. Newspaper Ad
Old Southwest
Newsletter

17. Treat and Greet
SOFT OPENING
• OPEN HOUSE
(Full Weekend)
• Tour Facilities
• Meet the Staff
• FREE Samples
• FREE Membership + 50
points

18. Radio
Advertisement

19. In the Dog House
• Life-size Dog House
• Downtown
• Photo Booth
• Dog Bone Dispenser
• Membership Signups
A Retreat from the Cold

20. A Pet Friendly Picnic
HARD OPENING
• Appetizers
• Carnival Games
• Obstacle Course
• Booths
• Grooming
• Food
• Suppliers
• FREE
Membership
Booth

21. Checkpoint
4 months
300 Members
450 Facebook Likes
600 Dog House visits
45 Groomings a Week
20 Boardings a Week

22. Adoption
Day: Paws
with a
Cause
Treat
Yourself
PARK
BENCH
Old
Southwest
Newsletter
Radio Ad 2
Fireworks
Show
BACK TO
SCHOOL
New Dog
Training
Classes
Begin

23. ADOPTION
DAY
Paws With a Cause
TREAT
YOURSELF
Roanoke Travel Agency

24. PARK BENCH

25. FOURTH OF JULY
Fireworks Show

26. Back To School
• Training Classes Start
• Backpacks
August and September

27. Old
Southwest
Newsletter
Halloween
Party
Treat Yourself Old
Southwest
Newsletter
Christmas
Cards
Paws with a
Cause
BACK TO
SCHOOL
New Dog
Training
Classes
Begin

28. HALLOWEEN
Trick or Treat
• Costume Contest
• Spooky Dog Treats
• Carnival Games

29. CHRISTMAS CARDS
From Our Family To Yours

30. Advertising
62%
Direct Marketing
3%
Guerilla
4%
Promotions/Speci
al Events
31%
Old Southwest Retreat Budget
Year 1- $400,000

31. Paw-sitive Experience
Always a…