This document proposes a marketing campaign for the Samsung Galaxy Note 2 smartphone. The campaign aims to build a new community and entertain customers aged 22-55, especially designers and artists. Key goals are to make a strong impression, foster good worldwide connections, and receive positive social media feedback. Tactics include contests on Pinterest and Instagram around memorable life moments, with the goal of customers feeling the Galaxy Note 2's attraction and the campaign positively impacting sales. The total budget is over $110 million US dollars.
From Mass Adoption to Mass Adaptation | Bao DongJessica Tams
We are moving beyond the first business models that rewarded the early movers in mobile to a more diverse set of options for app discovery and monetization. Join Google, to hear a view of the monetization, targeting and discovery tools for building games businesses in 2017. We will detail how games teams are using acquisition and monetization data at the very earliest stage of game design to build communities.
Steelcase is the global leader in the furniture industry. This PowerPoint lays out ideas for a global campaign in order to increase revenue, gain awareness, and increase the percentage of returning customers. ADV420
Steelcase is the global leader in the furniture industry. This PowerPoint lays out ideas for a global campaign in order to increase revenue, gain awareness, and increase the percentage of returning customers. ADV420
Steelcase is the global leader in the furniture industry. This PowerPoint lays out ideas for a global campaign in order to increase revenue, gain awareness, and increase the percentage of returning customers. ADV420
From Mass Adoption to Mass Adaptation | Bao DongJessica Tams
We are moving beyond the first business models that rewarded the early movers in mobile to a more diverse set of options for app discovery and monetization. Join Google, to hear a view of the monetization, targeting and discovery tools for building games businesses in 2017. We will detail how games teams are using acquisition and monetization data at the very earliest stage of game design to build communities.
Steelcase is the global leader in the furniture industry. This PowerPoint lays out ideas for a global campaign in order to increase revenue, gain awareness, and increase the percentage of returning customers. ADV420
Steelcase is the global leader in the furniture industry. This PowerPoint lays out ideas for a global campaign in order to increase revenue, gain awareness, and increase the percentage of returning customers. ADV420
Steelcase is the global leader in the furniture industry. This PowerPoint lays out ideas for a global campaign in order to increase revenue, gain awareness, and increase the percentage of returning customers. ADV420
Learn our top tips for running a successful Instagram contest, in order to achieve your marketing goals.
Gain followers, UGC, reach and brand awareness, while engaging your brand audience.
The Why and How of E-commerce Gamification with Examplesi95Dev
We know you have seen the trend reports and forecasts for 2016 and beyond. Some of those ideas seem right to you, you can see the change happening already. But some seem a tad bit fanciful, making you scoff. Things like “gamification,” applying game elements to your E-commerce store! Why do you have to turn into a game shop to boost sales?
Well, you are in the right place. We will be telling you the ‘Why’ and showing you the ‘How’.
BRAND STAND IS A SINGLE SOURCE NETWORKED DESTINATION MEDIA COMPANY, OFFERING VARIED LOCATIONS AND AUDIENCES FOR YOUR BRAND PROMOTIONS.We know how important it is to have a well organised platform that Clients and Agencies can capitalize on, to find the right locations & TG. With controlled environment & permissions for activations, we have built relationships that inspire trust & loyalty.
As a market leader, we offer our clients the best of the locations in most organised fashion.
Networked Destinations™ is a platform for your Brand visibility, Customer Engagement, Sampling, Lead generation, Product demonstration that have been effectively used by brands from across FMCG, Durables, Automobile, Technology and E-Commerce companies. We reach 1000+ Cafes, 500+ Restaurants, 500+ Retail Stores, 100+ Book Stores & more.
Call us to know more about how Networked Destinations™ can add value to your campaigns.
Steelcase is the global leader in the furniture industry. This PowerPoint lays out ideas for a global campaign in order to increase revenue, gain awareness, and increase the percentage of returning customers. ADV420
We specialize in providing innovative solutions and execution to enhance brand presence and drive business development. With a dedicated team of experts and a successful track record of over 700 projects for more than 120 leading brands, we are committed to delivering excellent results for our clients. We pledge to boost the success of your business and collaborate with you to build and promote your brand strongly.
Kestrel digital, social media and integrated campaignsIndependant
This is a shortlist of the digital, social media and integrated campaigns that I have done since 2007 to 2012. I did not include my above the line work in TV, radio and print in this deck.
Social Annex Customer Success Webinar 6/24/2015Social Annex
Brief overview of challenges faced by retailers and manufacturers of consumer goods in today's commoditized market. Introduction to Social Annex products. Examples of how Social Annex customers are successfully monetizing Social Media using Social Annex.
Learn our top tips for running a successful Instagram contest, in order to achieve your marketing goals.
Gain followers, UGC, reach and brand awareness, while engaging your brand audience.
The Why and How of E-commerce Gamification with Examplesi95Dev
We know you have seen the trend reports and forecasts for 2016 and beyond. Some of those ideas seem right to you, you can see the change happening already. But some seem a tad bit fanciful, making you scoff. Things like “gamification,” applying game elements to your E-commerce store! Why do you have to turn into a game shop to boost sales?
Well, you are in the right place. We will be telling you the ‘Why’ and showing you the ‘How’.
BRAND STAND IS A SINGLE SOURCE NETWORKED DESTINATION MEDIA COMPANY, OFFERING VARIED LOCATIONS AND AUDIENCES FOR YOUR BRAND PROMOTIONS.We know how important it is to have a well organised platform that Clients and Agencies can capitalize on, to find the right locations & TG. With controlled environment & permissions for activations, we have built relationships that inspire trust & loyalty.
As a market leader, we offer our clients the best of the locations in most organised fashion.
Networked Destinations™ is a platform for your Brand visibility, Customer Engagement, Sampling, Lead generation, Product demonstration that have been effectively used by brands from across FMCG, Durables, Automobile, Technology and E-Commerce companies. We reach 1000+ Cafes, 500+ Restaurants, 500+ Retail Stores, 100+ Book Stores & more.
Call us to know more about how Networked Destinations™ can add value to your campaigns.
Steelcase is the global leader in the furniture industry. This PowerPoint lays out ideas for a global campaign in order to increase revenue, gain awareness, and increase the percentage of returning customers. ADV420
We specialize in providing innovative solutions and execution to enhance brand presence and drive business development. With a dedicated team of experts and a successful track record of over 700 projects for more than 120 leading brands, we are committed to delivering excellent results for our clients. We pledge to boost the success of your business and collaborate with you to build and promote your brand strongly.
Kestrel digital, social media and integrated campaignsIndependant
This is a shortlist of the digital, social media and integrated campaigns that I have done since 2007 to 2012. I did not include my above the line work in TV, radio and print in this deck.
Social Annex Customer Success Webinar 6/24/2015Social Annex
Brief overview of challenges faced by retailers and manufacturers of consumer goods in today's commoditized market. Introduction to Social Annex products. Examples of how Social Annex customers are successfully monetizing Social Media using Social Annex.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
3. Target audience
Age between 22 to 55 year old customers
Young users
Elder users
Designers and Artistic People
“S”pen
Wide screen
More space
4. Key Performance Indicators
Strong impression
Make good connections worldwide
Receive good reviews
Communicate through online & blogs
Interesting and informative campaign
Customers positive reaction though social media is
our outcome of this campaign
5. Big Idea
Build New Community
Entertain
Reminiscence
Customers fell in to New Galaxy Note2’s
attraction
6. Tools& Tactics
Social Media
Pinterest (contest for prize)
Facebook
Twitter
Instagram
Google AdWords
7. Pinterest Contest
Make best memorable Pin
board about your life. Add
pictures and anything to
show your memorable
moment of your life. Winner
will receive $2000 in cash!
8. Instagram Contest
People who owns Galaxy
phone should download
Instagram app and take a
picture or upload best
picture to win a prize. The
theme of the contest is
memorable moment of
your life.
Try to win $2000 prize!!!
9. Budget
Prize for winner
$2000
Campaign budget
$55,176,500
Google AdWords budget
$55,178,500
Total = $ 110,357,000 US dollar
Our Client is Samsung Electronics and our agency is going to present visual digital strategy about Samsung’s New Galaxy Note2.
Be Inspired is our slogan for the campaign.The goal for this campaign is to build more connections and awareness of Samsung’s new Galaxy Note2 with customer’s worldwide.
The target audience for this campaign is divided in to two groups. First is broad age range between 22 to 55 year old people.Young users will like this new phone because it has wide screen so people can access to internet to do any work in any places.Elder users will like this new phone because it has wide screen therefore they do not need reading glasses to see messages or videos to contact with their family or work.Second, Designers and Artistic peopleGalaxy Note2 contains “S” pen which makes designers can draw or write anything they want whenever they are inspired of something.Also artistic people will like this new phone because New Galaxy Note2 has bigger space to save any works such as pictures and etc..New Galaxy Note2 has great camera to take pictures and photoshop app to be creative.
Strong impression of New Galaxy Note2Make good connections with customers worldwideReceive good reviewsCommunicate with customers through online & blogs to maintain good relationshipsInteresting and informative campaign will satisfy the customersCustomers positive reaction though social media is our outcome of this campaign
This campaign is not only spread good things about the product but also create a new community for people to share their interesting and memorable stories and pictures. It will also entertain and reminiscence of people’s times of their special moment to make life even more precious. It is important to appeal good things about the product but my campaign is more focused on making customers to fell in to New Galaxy Note2’s attraction.
I will use social media as a marketing tool for this campaign. First I will create contest through Pinterest to catch customer’s attention. The contest is to draw and illustrate best work by using Galaxy Note2 and winner will receive a prize. I have used Pinterest and joined contest and it helped me a lot to know the brand and product. Second, I will use Instagram to upload pictures. Those pictures will be from Galaxy Note2 users and they will upload interesting, pretty, funny, and memorable pictures to share with others. This will help users and nonusers to share ideas and also reinforce the image company’s product. Lastly, I will use Google AdWords to publicize the contest and campaign though Internet.
Total budget for this campaign is 110,357,000 dollars. We will use 55,178,500 dollars for Google AdWords and rest is for Pinterest and Instagram.
My campaign for Samsung Electronics is to build good image of Galaxy Note2 to customers worldwide. In order to make it happen we are going to create contest to join all the Galaxy Note2 users and nonusers to interact so that they will know more about the product and company. We will promote it thorough social media only. It is best and fast way to appeal to people and to spend minimum budget.