1. Subject: Introduction to Business
Program: BBA (Hons)
Section: C
Project Topic: Coca-Cola
Submission Date: 2552012
Submitted To: Prof: Shazad Alam
Submitted By: Imran Khan L1S12BBAM2104
Mahir Kamal L1s12bbam2140
Warda Iqbal L1S12BBAM
Salman Hameed L1s12bbam
Maryam Zulfiqar L1S12BBAM2111
Khadija Manzoor L1S12BBAM2121
Syed Aarish Ali L1s12bbam

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1. INTRO AND HISTORY: 4
2. COCA COLA CAME IN PAKISTAN: 5
2.1. BASIC INGREDIENTS: 5
2.2. COKE TOTAL PRODUCTS IN PAKISTAN : 6
2.3. SIZE OF BOTELS: 6
3. GENERAL MANAGEMENT MODULE: 7
4. PRODUCTION MODULE: 8
4.1. PRODUCTION FLOW: 8
4.2. SYRUP MIXING: 9
4.3. PRODUCTION LINES: 9
4.4. BOTTLE FILLING: 9
4.5. BOTTLE MAKING: 10
4.6. PUTTING THE EXPIRE DATE: 10
4.7. PACKING THE BOTTLES: 11
5. FINANCIAL MODULE: 12
6. MARKETING MODULE: 14
6.1. CHANNEL ROLE: 14
6.2. PRICE: 14
6.3. MIX MARKETING: 14

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6.4. TARGET MARKETING: 15
7. UPCOMING PRODUCT 15
8. HUMAN RESOURCES: 16
9. SWAT ANALYSIS: 17
9.1. STRENGTH OF THE COMPANY: 17
9.2. WEAKNESS OF THE COMPANY: 18
9.3. OPPORTUNITIES FOR THE COMPANY: 18
9.4. THREAT FOR THE COMPANY: 19
10. RECOMMENDATION: 20

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1. Intro and History:
Coca-Cola is one the largest company of non alcoholic beverages. It
produced severalproducts and sold it in different countries.
According to ISO 9001 they checked Quality
According to ISO 16001 they checked Plant Environment
According to ISO OHSAS 18001 they checked that are their company workers,
Employees, Guards safeand satisfied. If they haveany problemwith this then they
have a right to go against company and fight for their rights.
The coca cola recipe maker is John Pemberton in a drug store (Eagle drug and
chemical company) in Columbus. First it was the coca cola wine named Pemberton
French wine coca. In 1886 John Pemberton makes coca cola a non- alcoholic based on
the French wine. It first sale was in the Atlanta 8, may 1886. It is firstly sold as the
medicine for one cent because they said carbonated water is good for health. John
Pemberton says that it is the cure of many diseases. Pemberton ran the first
advertisement for the beverage on May 29 of the same year in the Atlanta Journal. In
1888 three coca cola version was by three different businesses. In 1900 coca cola get
aimed so much publicity because of changing formula with New Coke. Coca cola
suffered by boycott by Muslims in 1968 then after that it launched coca cola on July 5,
2005. In 2007 it change in Canada the coca cola classic is change back to coca cola. But
the formula is remained same. Coca cola introduced 7.5 can in 2009.

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2. Coca cola came in Pakistan:
In 1950s Coca-Cola started its operation in Pakistan. In 1996 coketakeover operation in
Pakistan. In1996 coca- cola firstsetup his production plant in Karachi. Now there is total
Six plant in all over the Pakistan (Karachi, Lahore, Multan, Faisalabad, Gujranwala,
and R.Y.K). Lahorehas biggest coke Plant in all over Pakistan and also Asia.
11 distribution units are working in Pakistan and providemore than 6000 employment.
L.H.R Coke Plant
2.1.Basic Ingredients:
 Carbonated water
 Sugar
 Phosphoric acid
 Caramel color

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 Natural flavor
2.2.Coke total products in Pakistan :
Coca cola drink was introduced in Pakistan 1953. It becomes so much poplar
Initially.
Fanta introduced in Pakistan in 1965
Sprite introduced in Pakistan in 1972
Diet coke introduced in Pakistan in 2001.
Fanta Lemon introduced also in 2001
2.3.Size of Botels:
 250ml
 250ml(Non Refundable)
 300ml
 1 Liter
 1.5Liter
 2.25liter

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3. General Management Module:
Coke management cycle in Pakistan:
Coca cola is public limited company. And most its shares are bought by the CCI, Turkey &
TCCC, USA peoples and others are bought by Pakistani’s. And the Pakistan management is
report to the Turkey.
Top Management
‘;’;’;’;’’
General Manager
John Seward
Director External Affair
Zohair Mehmood
ChiefFinancial Officer
Muhammad.K.Ahmad
Director Human Resource
Amara Bashir
Director Supply Chain
M. SohaibPasha
Director Marketing Sales
AhmedImran-Ul-Haq
ChiefInformationOfficer
Shaban Ashraf Butt
Director Legal
Ali Asad Nawaz Malik
Regional Director Central
Usman Butt
Regional Director South
Zafar Abas Jafri
Director Internal Audit
M. Amir Chaudhary

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4. Production Module:
4.1.Production flow:
There are total 9 productions lines like bottle making, syrup making, cleaning
process packing etc. there are three main items entered to make syrup.
These are for classic coke:
 Water
 SugarCarbon dieoxide gas
These are for diet coke:
 Artificial sugar
 Water
 Flavor
 Carbon die oxide gas
The production lines are working 24 hours in the day. In the firstplant cleaning
process areheld there. The water is cleaning with very small filters there are no
issuewith water becausethey excess the water from750mdeep turbines. Then
they add chlorine for killing germs then they tested water fromthe laboratory and
then if they need to clean it again then they again filtered and this water is tested
after every 30 minutes.

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4.2.Syrup mixing:
Then add syrup in the water and moveit to the other plant through pipes. After
processing with water treatment. There are 5 lines for water cleaning plants. The
area in which syrup is prepared is very sensitivearea. Its temperatureis almost 85
degree high.
4.3.Production lines:
There are five new production lines started in 2005 in
Pakistan. And they are automatic line justtwo manual line
of production are available in Pakistan .and all machines
are importing from foreign countries
4.4.Bottle filling:
The syrup is filled in bottles. There are four lines of making
bottles. The first machine fill 12 thousand bottles in one
hour .second machine fills 36 thousand bottles in one
hour. A third machine fills 24 thousand bottles in one hour.
And the last one fills 36 bottles in one hour. Then in the
next there are checking machines that checks the errors in
the bottles. If bottle is not filled properly, not caped
properly, then machines reject these bottles.

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4.5.Bottle making:
For bottle making they purchasethe silicon formkantaron company
which is in the Karachi. Then the manufacturemachine makes it in
the shapeof bottle then they send it to the filling machine. Then
they put logo on it (in ribbon form) then rape them and them to
the warehouse.
4.6.Putting the expire date:
In the next machine the expiry date is putted on the bottles.
The expiry date of coca cola bottles is putted according to its production date and
by the time gone it will automatic updated
1.5 liter 3 month
250ml 4 months
Diet 6 months

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4.7.Packing the bottles:
Then they pack the bottles in pet shape and then other
machines are also available for packing the huge number
of bottle packed in one big pallet. In one pellet there are
120 pet of bottles and each pet has 6 Bottles and after that
they move these pet to their house wares then they are
ready for sale.
We are justvisited in Lahore plant. Kinley water is produce
in Rahim Yar khan. Tin pack can are imported fromother
countries in Pakistan there is no plant for cans. Minute
maid orange was also imported fromchina but now form
last three months they are producing this in Pakistan as
well.

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5. Financial Module:
In Pakistan coca-cola company’s financialhealth is fair enough. Coca-cola
Company is a Public limited company. They didn’t get loans frombank or any firm.
They get finance from their previous shareholders. So if they are ready to
purchasetheir shares then they allotted their shares to them. Over all in coca-cola
company mostof the shares holders areTurkish and then America. In Pakistan
coke shareholders are 40% and rest of the holders are foreigner. The person who
is the owner of 40% cokeshare holder is Packages Co Owner “SaeedBabar”
So whenever cokeneed capital they get finance fromtheir shareholders and they
invest their capital in that company as well because Coke is a trustfulcompany.
They also are using their profit money in finance and get more worth for their
product.

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Previous Year Balance Sheet 2011
ASSETS = Liabilities + Owner Equity
Current Asset 25,497 Current
Liabilities
48,339 Capital 21,000
Land of other fix
Asset
15,000 Retain
Earning
10,635
Non Current Asset 39,477
Total Assets 79,974 Total
Liabilities
48.339 Total
Equity
31,635
Assets = Liabilities + Owner Equity
$ 79,974 = 48,338 + 31,635
Total Liabilities & Owner Equity = 79,947

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6. Marketing Module:
There is a Separate department of marketing. Their work is to
promote their new productthrough Billboards, Banners, TV
channels, Advertisement charts etc…
6.1.Channel Role:
When the product is ready in factory and ready for sale, the productgo to their
warehouse, after that went to major supplier who give that productto
wholesalers and big Stores like “ Hyper Star, Metro, Macro” and that retailer get
this productfromwholesalers and then productis reached to the consumer.
6.2.Price:
They are putting all the cost of using raw material, carriage, worker and many
other expenses included with the GST (general sales tax) which is applied by the
government. Then they set the prizeat which cost they cell their productin
market and customers are easily afford and but that product.
6.3.Mix Marketing:
Every company have to maintain the 4P’s to get a good responseif they are
introducing new productin marketthen people can buy without thinking because
of the trust which company have to maintain

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 Promotion
 Product
 Prize
 Place
Coal-cola is promoting their firm by organizing cricketMela, Concerts (Coke
Studio), Basant, Eid Festival, Food mela and much moreways.
6.4.Target Marketing:
Target market is compulsory for thepeoples to makethe focus on people. Coke
are now a day’s focus on youth and children by giving them things like bottle cap
scheme (Open and win exciting prizes), so Young generation is the target market
for coca-cola.
7. Upcoming Product
In Pakistan As we know they are focus on Youth so they are going to introduce
new flavor of Minute maid for youth and for children’s they are introducing
different sortof flavor in Cola like “Vanilla, cherry, lime”

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8. Human resources:
There are 830 workers in LahorePlant.
There are 6 production plants in a factory 1 head
office and 3 ware houses in Lahore.
They are providing different facilities to their
Employs.
There are two types of workers
 Management Employees
 Non Management Employees
Management facilities:
They are providing
 Free Sampling
 Medical Checkup (Family)
 Grading Policy
 They Get 1.3% Bonus of the Annual Gross profit.
Non Management Facilities
Non Management workers areworking under the
UNION. They are providing them

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 Free Sampling
 Medical (Individual)
 They also get double bonus after six month’s
9. Swat Analysis:
Coca cola is the most common and poplar brand in the world. They sold their
products in almost 200 countries and several products. Thefamous products are
Coke, sprite, Fanta fromwhich coke is so much poplar.
9.1.Strength of the company:
Coca cola tastes, strong believe of quality and its popularity is the strength of the
company. People love coke madly and millions of people are become addict of it.
The product availability is also strength of the company means that productis
highly available in the market. And this makes a huge good impact on the
consumers’ minds. This thing also provides strength to coke financially. That’s
why improving their process day by day to providemore than their expectations.
And also busy to introduce new products.

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9.2.Weakness of the company:
Now a day’s cokebig competitor is PepsiCo. and its
weakness is popularity and d-
istribution of coke products in all area of Pakistan. But
coke has a lot of distribution and popularity in almost all
area of Punjab. And coke don’thave too much po-
pularity and distribution in Sind, N.W.F.P. and
Baluchistan. And Pepsi take the advantage of and set
their programs there. They are doing their best situation.
9.3.Opportunities for the company:
The biggest opportunity for the coke is sponsoring. And coke is doing this very rapidly
i.e. (Coke Studio).Because through this they can grab the customer by advertising
their product. And they can take the market share from which the Pepsi have. As
everyone know that Pakistani’s love cricket and the cricketers are their heroes and
Pepsi take the advantage of it and making cricketers brand ambassador. So coke has
coke has opportunity to chose cricketers as ambassador and make their product all
region of Pakistan.

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9.4.Threat for the company:
Coca cola biggest threat is Pepsi. They want to take all market shares. Rightnow
Pepsi is beaten but it’s still a substitutefor the Customer. I and they also launched
almost sameproducts and the products detail is following.
Coca cola co. Pepsi co.
Coke Pepsi
Sprite 7 Up
Fanta Mrinda
Minite maid Slice

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10. Recommendation:
We think that fromthe currentsituation that Coke has very long life. If he work
more effectively like he still working. But only problemis the competitor of the
coke like Pepsi. But we don’t know aboutthe futureif any other competitor came
in to the market who will know whathappened. But if cokes work morelike he
still doing he can beat any competitor.