This document outlines the goals and steps for starting a new fashion business called Syldon. It begins by identifying passions in art, design, aesthetics, and fashion. The goals are then defined as developing business and marketing plans, creating an effective business model, building a website, and hiring in-house teams. Key resources are listed like online business planning tools, industry analysis sites, learning forums, stock photography sites, and local artists. Finally, 5-10 steps are defined such as identifying the industry and competitors, registering trademarks, taking classes, partnering with local creatives, creating a website, hiring reps, doing sample runs, and attending trade shows.

1. SyldonTM
1. Identify/ Confirm Passions
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Art
Design
Aesthetics
Architecture
Photography
Fashion
2. Identify Small Business Goals
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Develop a Business Plan
Develop a Marketing Plan
Create Effective Business Model
Create a Website
Crew of In-House Graphic Artists, Designers, Photographers, Professional Reps
Rent Space- Production, Studio, and Office
Develop company from the apparel industry to fashion industry
3. Identify Resources you Will Use to Attain Goals (Include 5-10 Resources)
– LivePlan (Bplans.com)
– creating of business plan
– emarketer.com
– analysis of graphic t-shirt industry
– Youtube.com
– research/ learn printing process. Especially on different material
– TshirtForums.com
– recommended by Kirk Smyth. Will be able to use this site for learning both the artistic and
business sides for upstarting a fashion line beginning with designing t-shirts
– Orangecoast College
– Art and Design Classes
– iStockphoto, Dreamstime, Shutterstock,Fotolia
– stock photograph sites where I can utilize photos and illustrations that are already in the
format that I need them in for designs (high resolution photographs and vector art)
– Local tattoo and graphic artists
– Southern California has an abundant source of local artists that will be able to make custom
vectors specifically to my liking
– Family
– help with sourcing designs, fabric, and tailors
4. Identify Steps You Will Take to Reach Goals (Include 5-10 Steps)
– Identify Industry and Competitors

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– Nielsen Business Information Marketing Place, Press Enterprise, Wall Street Journal, etc.
Register Trademark
– U.S. Office Patent Website
Classes
– Art A110 (Color & Design: 2-D)
– Art A111 (Color & Design: 3-D)
– Art A175 (Screen Process Printing)
Partner with local artists, graphic artists, and photographers
Hire models
– friends, family, model mayhem
Create Website
– utilize a local graphic artist and web designer
– utilize a friend who owns Single Grain for the SEO of the website
Hire effective professional reps
Sample run
– Wholesale printer
Trade shows
– Atlanta Apparel (GA), Texworld USA (NY), Premiere Vision (NY), Washington DC
International Textile Expo (Washington, DC), Stylemax (IL), Fashion Coterie (NY), etc.