The document discusses a multimedia corporation that owns several television networks, including Nickelodeon, which has seen a severe decline in viewer ratings over the last 4 years. It proposes reducing airtime for the network's highest rated show, Spongebob, from 40% to 25% of content to make room for new programming and recapture its target 6-11 year old audience. Charts show ratings have improved slightly over the past 2.5 years but haven't reached 2011 levels. The proposal includes a cost analysis for adding additional shows and implementing larger online ads.

1. Tyriek Wilson & Patrick Morgan
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2. Purpose
To increase viewer ratings
Provide additional revenue streams
Capture target market for future use
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3. Challenges
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4. Challenges
Multimedia corporation: Broadcasting, publishing, music,
cable services
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5. Challenges
Multimedia corporation: Broadcasting, publishing, music,
cable services
Several Network
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6. Challenges
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7. Challenges
MTV, BET, CMT, Comedy Central,
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8. Challenges
MTV, BET, CMT, Comedy Central, Nickelodeon
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9. Challenges
Nickelodeon
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10. Challenges
Nickelodeon
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11. Challenges
Nickelodeon
Severe decline in viewer attendance over the last 4 years
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12. Challenges
Nickelodeon
Severe decline in viewer attendance over the last 4 years
Several Environmental Factors
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13. Challenges
Nickelodeon
Severe decline in viewer attendance over the last 4 years
Several Environmental Factors
Proposed Solution to Increase Ratings
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14. Ratings
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Nickelodeon*
Nickelodeon"
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19. Time Difference 2.5 years
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20. Time Difference 2.5 years
Some improvement between this period
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Nickelodeon*
Nickelodeon"
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21. Time Difference 2.5 years
Some improvement between this period
Never reaches the 2.5 Million- 2011
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22. Solution
Recapture target audience (ages 6-11)
New programming
Spongebob is 40% of content
Reduce to 25% and use the additional time to display a
new program.
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23. Environment Factors
Netflix - Kids released
Magazine article
Aging market
High content of an older show
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24. Operations
Company structure will remain the same
Change will be to the network operation
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25. Cost Analysis/Budget
6 days a week
2 shows per day
12 minutes of
commercials (24 30
second spots)
52 weeks a year
$190.00 per 30
second spot
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26. Cost Analysis/Budget
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27. Cost Analysis/Budget
6 days a week
3 shows per day
12 minutes of
commercials (24 30
second spots)
52 weeks a year
$220.00 per 30
second spot
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28. Cost Analysis/Budget
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29. Cost Analysis/Budget
6 days a week
3 shows per day
12 minutes of
commercials (24 30
second spots)
52 weeks a year
$240.00 per 30
second spot
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30. Cost Analysis/Budget
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31. Cost Analysis/Budget
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32. Cost Analysis/Budget
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33. Cost Analysis/Budget
$1.44 per CPM (1000 Views)
300 X 150 Pixel Ad
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34. Cost Analysis/Budget
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35. Cost Analysis/Budget
Currently around 20 ads
Larger ads/ Video ads
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36. Cost Analysis/Budget
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37. Implementation
Draft new ideas and personal
Create several short skits to see which appeals to a higher
audience
Draft scripts and solicit feedback.
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38. Evaluation
Compare results of the show with current numbers.
Monitor web traffic
Twitter- the use of tweets to see who is watching and what
else they are doing
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39. Conclusion
Summary
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