This document summarizes a marketing analytics study conducted for the social enterprise Project Skillseed. The study used clustering, conjoint analysis, and logistic regression to identify two target customer segments - "Forced Participants" and "Social Aspirants". Key recommendations include focusing products for each segment, leveraging social networks and schools to reach "Forced Participants", and emphasizing autonomy and fun to appeal to "Social Aspirants". Limitations of the study are also noted.