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This document discusses the benefits of using both social media and traditional media to promote a product. It notes that social media allows businesses to create an online community and encourage dialogue to spread the word, while traditional media provides widespread recognition through avenues like billboards, newspapers, magazines, radio and television. The document concludes that using both social media and traditional media can be an effective promotional strategy.
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Final Presentation
- 1. Promoting a product: Should I use social media or traditional media? Jessica Jazayeri NMDL Fall 09
- 3. Both have their own benefits
- 4. You can have your cake and it eat it too! Create an online community Encourage dialogue Spread the word Recognition Water Cooler Chit-Chat Trending Topics
- 5. What they did What they did
- 6. Either way, it’s a win!