Splotch! is an online interior design portal that aims to serve the upper middle class market. It offers various design services at different price points, from free basic website design to premium hourly services and procurement services that take a percentage of savings. The business opportunity lies in creating an accessible "franchised" design firm in a currently fragmented industry. Splotch! partners with a software company to power its services. While demand fluctuates with home sales, current billings are up and now is a good time to prepare for growth as the economy recovers from recession.