The document explores the marketing strategies and organization of Whole Foods, highlighting how advertising displays and aisle arrangements attract customer attention. It discusses various factors such as pricing, product labeling, and the appeal of specific terms like 'organic' and 'gluten-free' that influence consumer choices and perceptions of health. The analysis emphasizes the relationship between these strategies and consumers' food decisions.

1. ADVENTURE IN
Brought to you by: Group 7
Annalisa, Israel, Kazuki, Kyle, and Samantha

2. What do you first see when entering
Whole Foods?

3. How are advertising displays organized
to get your attention?

4. Is there any reasoning behind how the
aisles are organized?
Alternative Milks
2 for $7
Women’s supplement
Men’s supplement

5. How many brands and variations are
there of any one item?
1.79 at a discount!?

6. Cereal Aisle

7. Produce,
Dairy,
meat
and Freezer

8. Food Labels
Examples:
ORANIC, GRASS
FED, REAL,
BULGARIAN,
NON-FAT, Lactose
Free, Gluten Free.

9. How are items Priced/Sized to Seem More
Economical?
Quality vs.
Quantity.

10. What words are used on the package to make them
more appealing to your tastes and cravings?
Real
“Best seller”
Organic
Guilt free
Gluten Free

11. -Knowing where it comes from
-Knowing exactly what they are
putting in body
-Lunch break, better choices and
still having a variety of food
How does this influence consumers’ food
choices and their health?