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1. Ariadne Magalhães, Arvind Kidambi, Chiara Corbetta, Juan Recinos Jensen, Teresa Haberland, Yasmina Benchekroun Marketing For Low Income Populations, Prof. Edgard Barki, FGV-EAESP 26.09.2011 Banco Pérola: Microcredit for the entrepreneurial dreams of the young and poor
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11. Interview with Alessandra Franca “ I think that a young person has to believe in the potential that each one has, in his dreams. That it is possible. Sometimes for people who don’t have a lot of money, the path is further, but if they have perseverance and decide to go ahead, it is possible to reach the end of the path. This is the most important thing, because sometimes the youngsters, specially the poor ones, think that because they don’t have money, things can´t happen, but it´s actually possible. We have several examples here; the youngster that wants to get to know Banco Pérola can enter the site… We are a community of young people that believe it is possible. ” Alessandra França, Founder & CEO, 13/09/2011 The message
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