The document discusses how increasing gender diversity and female leadership can help Ericsson adapt to changes in becoming a multiple industry company expanding from B2B to B2G. It hypothesizes that female leadership can bring more flexibility to adapt to changes and that females are good negotiators who can help with the expansion to B2G. It provides examples of how companies like P&G and BP have benefitted from gender diversity programs and female leaders in government relations. The conclusion is that Ericsson should also focus on female leadership to smoothly implement changes and adapt to expanding to the B2G segment.

1. GENDER DIVERSITY’S IMPACT ON
CHANGE LEADERSHIP
instructor:
PROF. LIDEWEY VAN DER SLUIS MSC Phd
MARCH 21, 2016

2. The Team
lAURA
trOMP
ZHOULING
LIAO
Anurag
manakikar
Annemarie
krabbe
Basudev somani

3. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 1/2882-LXA119 603 Uen, Rev D | 2012-04-26 | Page 3 (54)
Ericsson Strategy in the New Era
› Changing from one industry to multiple industries.
› Expanding from B2B to B2G.

4. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 1/2882-LXA119 603 Uen, Rev D | 2012-04-26 | Page 4 (54)
Problem Definition
› Ericsson is shifting from a telecommunication company into
a multiple industries company which also brings in an
expansion from B2B to B2G.
› Hence a new strategy is to be implemented in terms of
giving importance to Gender Diversity.

5. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 1/2882-LXA119 603 Uen, Rev D | 2012-04-26 | Page 5 (54)
Idea generation
› Hypothesis 1:
– Female Leadership Can Bring in More Flexibility to Help Ericsson
Better Adapt to Change in the new Era.
› Hypothesis 2:
– Females are Good Negotiators Who Can Help Ericsson to Expand
Successfully to the B2G Segment

6. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 1/2882-LXA119 603 Uen, Rev D | 2012-04-26 | Page 6 (54)
› Encourage participation in
decision-making.
› More social oriented
resulting in a more effective
and flexible decision
making approach.
› The presence of women
during times of change is
considered to have positive
benefits in relation to the
social orientation, firm
performance and
community representation.
› Cooperation.
› Community building.
› Involvement with others.
› Establishing and
maintaining relationships
› More open with colleagues.
› Clarity and good
communication makes all
employees feel more
confident with less fear of
uncertainty.
Benefits of Female Leadership in
Organizations

7. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 1/2882-LXA119 603 Uen, Rev D | 2012-04-26 | Page 7 (54)
Benefits of Female Leadership in
Organizations
› Female leadership can help Ericsson better adapt to
change in the new era since females are better in
communication, establishing and maintaining relationships
and bring positive outcomes in relation to the social
orientation, firm performance and community
representation.
› Having a minority of females alone in the organization will
not show the benefits directly therefore, it's vital to have
females in the organization at all levels of the company.

8. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 1/2882-LXA119 603 Uen, Rev D | 2012-04-26 | Page 8 (54)
› Why?
– To weave diversity and inclusion into its corporate fabric
to meet the demands from its diverse consumer base.
› How?
– It rolled out a vigorous gender diversity program a
decade ago and has since appointed 5 women to the
board (5 out of 10).
– Mentor Up program where Sr. male executives guide
Junior women about their career path and development
Best Practice for Hypothesis 1:
P&G

9. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 1/2882-LXA119 603 Uen, Rev D | 2012-04-26 | Page 9 (54)
› Achievements:
–All 5 women of the board have been on Fortune’s Most
Powerful Women List.
–A 50% increase in female representation at the
President level and above over the past decade.
–To close the gender gap by bridging a pathway to power
by hiring enough women at entry levels.
–More than 42% of the managers are women.
–More than 46% of management new hires in the past
five years have been women.
Source: P&G Company’s Website and, Cao.J.& Xue.W.(2013)
Best Practice for Hypothesis 1:
P&G

10. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 1/2882-LXA119 603 Uen, Rev D | 2012-04-26 | Page 10 (54)
› When negotiating with
governments who tend to have
more power than the company,
particularly when governments are
the key stakeholders that have
both high influence and interest in
the issue, the company should
explore good BATNAs or
understand the other party’s
BATNA in order to reach mutual
gains. In such case, feminine skills
are likely to be valued.
› Women are more likely to play the
feminine role in a distributive
bargaining.
› It requires a new and reciprocal
approach other than the
conventional masculine
competitive way of negotiation.
› As negotiators, women are more
cooperative and relationally
oriented than their counterparts.
This can be explained by women’s
nurturing characteristics whereas
men often empathize competition
and individualism.
› Women’s empathy and
understanding can contribute to
reaching mutual gains other than
zero-sum outcomes in negotiation.
Females and the B2G Segment:

11. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 1/2882-LXA119 603 Uen, Rev D | 2012-04-26 | Page 11 (54)
Females and the B2G Segment:
› Female negotiators tend to collaborate, understand other
party’s interests and establish rapports, particularly in the
field of negotiation with more powerful counterpart such as
governments. Therefore, it is reasonable to assume that
female leadership can help Ericsson progress more
smoothly into the B2G segment with their unique
negotiation skills.

12. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 1/2882-LXA119 603 Uen, Rev D | 2012-04-26 | Page 12 (54)
Best practice for Hypothesis 2:
BP
› Why?
– To ensure good relationships with governments of
different countries while making the shift from conventional
energy to sustainable energy and green technology.
› How?
– Joining the Million Women Mentor Leadership (MWM)
– To have women in 25% of leadship roles and in 30% Sr.
Level leadership roles by 2020 within BP
– To enable BP to be creative, competitive and thrive in their
environement.
* Source: BP Strategic Report 2014

13. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 1/2882-LXA119 603 Uen, Rev D | 2012-04-26 | Page 13 (54)
›Achievements:
– Mrs. Mary Streets was appointed as Vice President of
the U.S. Government Affairs
in 2010 → Work closely with government and build
strong and long lasting relationships with governments
that are crucial for the successes of BP’s business*
* Source: BP Strategic Report 2014
Best practice for Hypothesis 2:
BP

14. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 1/2882-LXA119 603 Uen, Rev D | 2012-04-26 | Page 14 (54)
Conclusion
› Ericsson has to look upon the importance of female
leadership in this new era to make it smooth and
completely receptive to the change.
› The implementation and focus on female leadership
can help Ericsson to adapt the expansion to B2G
and the company changes regarding the industry
diversification better

15. Presentation of Ericsson MS PowerPoint Templates and Tools | Ericsson Internal | 1/2882-LXA119 603 Uen, Rev D | 2012-04-26 | Page 15 (54)
Recommendation
› To look for more successful companies who have tested
the benefits of adopting the policy for gender
diversification of Female Leadership in organizations;
PepsiCo, Ford Motors, L'Oréal, Johnson & Johnson.
› Ericsson can change their HR policy starting from having
a global policy for hiring to the mentor up program
adopted by P&G or by incorporating the Million Women
Mentor program with the existing policy.
› Ericsson should capitalize on the potential benefit and
should diversify its workforce across all level as the
company is going to face a diverse set of customer base
due to its diversification and a diversified team would
best fit in this changing time.

16. THANK YOU!