Samsung is proposed as a title sponsor for NASCAR due to its brand loyalty with fans and ability to promote its technologically advanced products. As the 3rd most profitable company in the world, Samsung would benefit NASCAR by funding technology upgrades to tracks, teams, and media coverage. In return, NASCAR's 62 million TV viewers and brand loyal fans could help Samsung gain increased market share through on-site activations like a Samsung Village and virtual reality experiences that promote its products.

1. Sean Bell | Cole Cook
Proposed NASCAR Title Sponsorship

2. FAN BASE

3. POTENTIAL SPONSORS
“The relevant and authentic brands are within
the technology/innovation, insurance and online
retail space to leverage this property as a game
changer.”
- Brian Corcoran
Former NASCAR executive
President, Shamrock Sports & Entertainment

5. NASCAR PERSPECTIVE
• #3 Most Profitable Company in the World
• Total Revenue: $200.6 Billion
• 2015 Net Income: $18.7 Billion
• International Audience
• Headquarters: South Korea
• US Headquarters: Ridgefield Park, NJ
• NASCAR Becomes Technologically Advanced
• TVs, Tablets, Cell Phones, Wearable Tech, Cameras,
Computers, Home Appliances

6. NASCAR BENEFITS
• Tracks -> Technology Upgrades
• Teams -> Tablet & Wearable Technology
• Media -> Benefit from Technologically
Advanced Sport
• Fans -> Ability to follow NASCAR
on every technology platform

7. SAMSUNG PERSPECTIVE
• The Power of NASCAR:
• 62 million unique TV viewers in 2014
• 5.3 watched each race in 2014
• Brand loyalty = #1 sport in United States
• 50% of avid fans buy NASCAR sponsor products
• Focus: Gaining increased market share

8. ON-SITE ACTIVATIONS
& FAN PROMOTIONS
Virtual Reality Experience

9. SAMSUNG VILLAGE

10. SAMSUNG VILLAGE

11. SWEEPSTAKES
• Reward: VIP experiences, race tickets,
behind the scenes, product giveaways